pitch

1. Ihertconcerts

2. Statement of Needs and Purpose
• Promote concerts and festivals in Hertfordshire
• Inform people of upcoming artists hosting venues in Hertfordshire
• Entertain people by including personal accounts of peoples experience at concerts
• USP: includes exclusive content on a famous artist's concert hidden inside the magazine.

3. Competition:
• Magazines in Hertfordshire
• Sun-ray Magazine
• Hertfordshire life magazine

4. Form and genre
• 75 page, A4 print , online magazine.
• Produced monthly
• Music genre magazine to comply with the brief.

5. Content:
• Title: Ihertmagazine
• Script font: reflect the creativeness of the magazine
• Articles includes people’s reviews, upcoming concerts, articles on a pre-
release famous artists concert coming to Hertfordshire.

6. Front cover:

7. Double page spread

8. Target audience +
fonts

9. Color
pallet:

10. Target Audience:
• Demographic 14–26-year-olds
• Secondary audience of 11–13-year-olds
• Anyone of a gender, ethnicity, class
• Psychographic: People who enjoy loud music and like to go to
concerts, people who are fans of the cover star.

11. Budget:
• £8.99 per copy
• High cost to ensure I make pack my starting cost
• Crowdfunding to raise money
• Use personal savings to ensure it is high quality and the best on the market
• Total cost of recourses will be £25,330

12. Resources and personnel:
• Laptop, photoshop, adobe illustrator, InDesign, SD card
• Hire an editor, graphic designer, models, writers, fact checker

13. Distribution and marketing
• Distributed in Hertfordshire
• Marketed in shops and front windows in stationary shops.
• Marketed on advertisements on social media
• Cross-promoted on famous artists social media pages.

14. Production company
• Independent company with 10+ experience in the industry
• My company has distributed over 105,003 copies
• Employed several high-quality staff to ensure best quality products.

15. Conclusion
• It is worth distributing as it will bring something fun and exciting to people in
Hertfordshire.
• My magazine will be entertaining for people in Hertfordshire to read and will be worth
distributing.
• My magazine is needed as it includes pre-released concert details that only people in
Hertfordshire will know about as it will be advertised inside the magazine to excite the
people in Hertfordshire about a famous artists touring around Hertfordshire.

16. Any questions?