2. PURPOSES:
• Promote and advertise venues and festivals in
Hertfordshire.
• Educate artists from Hertfordshire about venues and
festivals that they can perform in.
• Promote artists that are playing in venues and festivals
from Hertfordshire.
3. STATEMENT OF NEEDS:
• Good venues, limited amount of artists performing.
• Lack of magazines talking about artists from Hertfordshire
performing.
• This means there’s a gap in the market.
• Main focus is Hertfordshire venues (my unique selling
point)
4. COMPETITION – MAGAZINE 1:
Festworld:
• Slight competitor.
• Talks about festivals across
England (location, food, outfit
ideas).
• People in Hertfordshire could
choose other festivals instead of
local ones.
5. COMPETITION – MAGAZINE 2:
London Lost Music Venues:
• More of a competitor than
Festworld.
• Venues in London just north
of Hertfordshire.
• Could attract artists from
Hertfordshire.
6. COMPETITION – MAGAZINE 3:
Hertfordshire Life:
• Slight competitor.
• Doesn’t mention music.
• Areas in Hertfordshire for music.
• Could mean audience looks to this
magazine for location instead.
7. FORM AND GENRE:
• Theme – music venues and festivals.
• Who’s playing, where, when and what genre of music.
• 50 pages (mix of photos and text).
• Produced every 4 Mondays.
• Cost - £4.99
8. CONTENT:
• Page details – titles, main images, text surrounding
images
• Text – laid out in columns, information about the artist,
venue or location.
• Font – “sans-serif” (text), “better together” (page titles and
subtitles),”musicalina” (headline), “blacklist” (masthead).
12. COLOUR SCHEME EXAMPLES:
• Overall colour scheme:
• Others colours added to match music theme e.g. red and
black if I’m talking about an artist performing rock music.
13. TARGET AUDIENCE:
Primary Audience – men and women aged 17-32
Secondary Audience – music lovers in general
No age, gender or ethnicity restrictions as music is for everyone.
14. RESOURCES, PERSONNEL AND
BUDGET:
Resources:
•Laptops: £550 each
•Cameras: £150 each
•Tripods: £50 each
•Camera lenses: £300 each
•Camera batteries: £15 each
•Printers: £100 each
•SD cards: £35 each
Personnel:
•Photographer: £320 pw
•Writer: £290 pw
•Writing editor: £340 pw
•Photo editor: £340 pw
•Graphic designer: £300 pw
•Fact checker: £240 pw
•Model: £200 pw
15. DISTRIBUTION AND MARKETING:
• Printed and digital copy.
• Sold at local stores around Hertfordshire.
• Marketed on different forms of social media, print posters
and radio adverts.
