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1
generations
at work
@cloudspark
who’s on our
and why does it
matter?
team
a lens
you never knew
you had
imagine finally
seeing
who me?
4
what makes a generation
there are distinct
even within
the same group
differences
6
generations
7
> 4
civics
boomers
x-ers
millennials
8
how
different
we are*
9
civics
largest economy
world’s
the greatest generation
is the
68+
traditional
masters of the
american dream
born prior to 1945
world’sis the
“the american dream”
dating
marriage
children
traditional family roles
civics
life path
12
high school
trade school - or - military –
or - college
build a career at a single
profession or company; or
be at home
plan
civics
work path
traditional
affirming
respectful
patient
stable
civics
at work
14
civics Boomers Gen X Millennials
outlook practical Optimistic Skeptical Hopeful
work ethic dedicated Driven Balanced Determined
authority respectful Love/hate Unimpressed Polite
lead by hierarchy Consensus Competence
Pulling
Together
relationships
personal
sacrifice
Personal
Gratification
Reluctant to
Commit
Inclusive
turnoffs vulgarity
Political
Incorrectness
Hype, clichĂŠ Waiting
provide stability
Personal
Challenge
Feedback Structure
15
motivate
it’s your duty and
responsibility.
it’s valuable to hear
what has and hasn’t
worked in the past.
you’re making a
difference for
tomorrow’s generation.
16
boomers
largest economy
world’s
the rule breakers
(who love the rules)
is the
49-6775 million
broke with all
forms of tradition
not monolithic
born 1946-1964
world’sis the
dating
live together (maybe)
marriage (multiple)
children (maybe)
nontraditional roles
second childhood
boomers
life path
19
attentive
boomers
work path
middle school
high school
college or trade school
minimum co changes
second careers (or third)
identity
boomers
at work
inclusive
permissive
want consensus
recognized
rewarded
21
world’sis the
coming of age - 70s
irony
lbj, carter, reagan
more optimistic
less prepared for retirement
residual 60s idealism mixed
with the pragmatism and
materialism of the 80s
early boomers late boomers
coming of age - 60’s
rebellion
jfk, nixon, lbj
optimistic
benefited from ’99
idealism
22
civics boomers Gen X Millennials
outlook practical optimistic Skeptical Hopeful
work ethic dedicated driven Balanced Determined
authority respectful love/hate Unimpressed Polite
lead by hierarchy consensus Competence
Pulling
Together
relationships
personal
sacrifice
personal
gratification
Reluctant to
Commit
Inclusive
turnoffs vulgarity
political
incorrectness
Hype, clichĂŠ Waiting
provide stability
personal
challenge
Feedback Structure
23
motivate
you’re important
to our success.
we need you.
this will make you
popular and in demand.
24
xers
largest economy
world’s
the forgotten generation
is the
34-48~40 million
smallest
most ignored
most abused
most misunderstood
born 1965-1980
26
 in the ‘50s, young homeowners could make the
monthly mortgage payment by using 14% of their
income; today it takes nearly 40%.
 and today, folks 60+ will get back about $200 for
every $100 they put into social security; genx will
lose more than $100 for every $450 they
contribute.
 first generation that will not do better (financially)
than their parents.
world’sis the
dating
live together (maybe)
marriage (later)
children (later)
nontraditional roles
xers
life path
28
junior high
high school
college
multiple jobs
multiple companies
multiple career choices
means
xers
work path
independent
tech savvy
individual recognition
feedback
no initial commitment
means
xers
at work
30
motivate
Do it your way and
decide where
things go.
You’re going to be able
to see your impact
quickly.
We’re pretty flexible, the
focus is on the results.
31
civics boomers gen x Millennials
outlook practical optimistic skeptical Hopeful
work ethic dedicated driven balanced Determined
authority respectful love/hate unimpressed Polite
lead by hierarchy consensus competence
Pulling
Together
relationships
personal
sacrifice
personal
gratification
reluctant to
commit
Inclusive
turnoffs vulgarity
political
incorrectness
hype/clichĂŠ Waiting
provide stability
personal
challenge
Feedback Structure
32
millennials
largest economy
world’s
traditional with a modern
twist
is the
13-33100 million
most diverse
most educated
most medicated
and most cared for
born 1981-2000
34
 in 1993, 90% of fathers attended the births of their
children, versus only 10% in 1975
 today’s kids cost their parents about twice as much as
they cost their own parents (adjusted for inflation)
35
36
world’sis the
hanging out
live together (buy a house)
children
marriage
nontraditional roles
millennials
life path
38
pre-k
high school
college
grad school
work delay
multiple jobs
multiple companies
multiple careers
more
millennials
work path
meaningful
group oriented
access required
digitally available
matter
millennials
at work
40
civics boomers gen x millennials
outlook practical optimistic skeptical hopeful
work ethic dedicated driven balanced determined
authority respectful love/hate unimpressed polite
lead by hierarchy consensus competence
pulling
together
relationships
personal
sacrifice
personal
gratification
reluctant to
commit
inclusive
turnoffs vulgarity
political
incorrectness
hype, clichĂŠ waiting
provide stability
personal
challenge
feedback structure
41
motivateyou’ll work with
very diverse,
bright, highly
motivated people
you can be part of a
group making a
change.
your manager? think of
her as your mentor.
42
building your teams at work
43
build a profile
44
build it beyond the traditional
45
build it online and offline
46
5 key team questions
1. How do we set goals?
2. How do we assign work?
3. How do we hold each other accountable?
4. How do we recognize/reward work done well?
5. How do we handle setbacks and failures?
47
tell them why, not just how
48
communicate
plan
process
collaboratemeasure
correct
reward
49
encourage an active understanding
any questions?
51
*caveat.
52
sources pew american life
gallup
cisco
us religious landscape survey
general survey services
univ of michigan
nih/nimh
53
thank you.
jenny-rebecca schmitt
@cloudspark
jschmitt@cloudspark.com

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