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In an effort to encourage scholarship while promoting civic engagement among college students, USA TODAY and Phi Theta Kappa have created the Honors Case Study Challenge. The Challenge provides members with the opportunity to enhance their learning experiences through the use of newspapers, and stay abreast of current events. http://www.cccompletioncorps.org/get-involved/honors-case-study-challenge/2010-winners

In an effort to encourage scholarship while promoting civic engagement among college students, USA TODAY and Phi Theta Kappa have created the Honors Case Study Challenge. The Challenge provides members with the opportunity to enhance their learning experiences through the use of newspapers, and stay abreast of current events. http://www.cccompletioncorps.org/get-involved/honors-case-study-challenge/2010-winners

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  1. 1. http://www.usatodayeducate.com/staging/index.php/past-case-study-challenge-winners Page 1 Honors Case Study Challenge Entry Form Individual Member Entry Information Title of Case Study Cell Phone Applications Make Big Money: The Cost of Mobile Information Individual Member’s Full Name Jeremy L. Mathis Address City, State, Zip Phone # Email Address jeremymathisstudent@gmail.com Social Security # (needed to request checks for winners) Phi Theta Kappa Chapter Name Alpha Gamma Alpha Advisor Name Carole Olds Advisor Phone # Advisor Email carole.olds@ppcc.edu School Name Pikes Peak Community College School City and State Colorado Springs, Colorado Chapter Entry Information Title of Case Study N/A Phi Theta Kappa Chapter Name N/A Chapter/College Tax ID # N/A Advisor Name N/A Advisor Phone N/A Advisor Email N/A School Name N/A School City and State N/A School Phone # N/A Sponsored by USA TODAY and Phi Theta Kappa. For questions or additional information email honors.programs@ptk.org or call 800.946.9995.
  2. 2. http://www.usatodayeducate.com/staging/index.php/past-case-study-challenge-winners Page 2 Case Study Title: Cell Phone Applications Make Big Money: The Cost of Mobile Information Article Information: Article headline: App leads you to store deals Byline (reporter(s)’ name(s): Jefferson Graham USA TODAY publication date: August 12, 2010 Section (News, Money, Sports or Life): Money USA TODAY page number: 3B Article headline: Phone apps keep transit riders on time Byline (reporter(s)’ name(s): Jeff Schweers USA TODAY publication date: August 31, 2010 Section (News, Money, Sports or Life): News USA TODAY page number: 3A Article headline: Apple relaxes restrictions for app developers Byline (reporter(s)’ name(s): Jefferson Graham USA TODAY publication date: September 10, 2010 Section (News, Money, Sports or Life): Money USA TODAY page number: 1B Article headline: There’s a fund for that Byline (reporter(s)’ name(s): Jefferson Graham USA TODAY publication date: September 16, 2010 Section (News, Money, Sports or Life): Money USA TODAY page number: 1B Article headline: Development of mobile business apps set to take off Byline (reporter(s)’ name(s): Byron Acohido USA TODAY publication date: October 11, 2010 Section (News, Money, Sports or Life): Money USA TODAY page number: 1B Sponsored by USA TODAY and Phi Theta Kappa. For questions or additional information email honors.programs@ptk.org or call 800.946.9995.
  3. 3. http://www.usatodayeducate.com/staging/index.php/past-case-study-challenge-winners Page 3 Summary Statement: Zynga, Booyah, Pinger, and Shopkick? These are a few applications available for smartphones. There are apps that allow people to see the location of family members and business apps to help find a nearby restaurant. Cities across the country have begun using mobile applications to help people find better bus routes or report faulty traffic lights. Billions of dollars are made with the development of mobile applications that allow easy access to limitless information with the touch of a button. Certain applications make user information available to others when activated. Some applications share information about the user in order to customize and improve certain aspects of the application, but many people believe that there are security issues and privacy risks because of this. However, app developers and other businesses continue making large profits from the development and use of mobile applications, and the benefits of mobile apps strongly outweigh the risks. The days of a phone being just for phone calls are over. Business apps give even more power to corporations and consumers. Applications used in retail stores help inform customers in the store about products or services, give information about sales promotions, and direct customers to their desired item, all while gathering information about the app user’s shopping habits and preferences for the retailer. Necessity may be the mother of invention, but money is the father of mobile applications. The research firm Gartner ranked money made from the sales of mobile business apps fifth in 2010 behind mobile apps for games, shopping, social networking, and utilities. This means that the importance of instant access to information surpasses the importance of fashion, groceries, and even gasoline. Although many applications are free, some come with a fee anywhere from $2 to $5, particularly applications created by third-party developers. With Apple having more than 250,000 applications for the iPhone and iPad, and Google having over 100,000 applications for the Android, the purchase of all mobile applications has increased almost two-billion dollars in the last year. Much like the craze of the dot-com era, the developers of mobile applications see their fair share of success and failure. Venture capitalists that invest in mobile application development are encouraging developers to come up with the next big thing, something that will do for the mobile industry what Amazon and Google did for the Internet. For example, new healthcare laws inspired apps that share information between patients and doctors without office visits. Even with potential security problems, today’s society definitely sees the benefits of the democratization of Information through mobile applications. Software developers are including opt-out options and better encryptions to improve security. Still that may not be enough to convince skeptics because, unfortunately, the few security issues that occur wind up in the media. However, despite the bad publicity, mobile apps are still produced and continue to become popular, generating more profits every day. With many countries struggling economically, the world is in need of a powerful capital-gaining industry like mobile application development and sales. Sponsored by USA TODAY and Phi Theta Kappa. For questions or additional information email honors.programs@ptk.org or call 800.946.9995.
  4. 4. http://www.usatodayeducate.com/staging/index.php/past-case-study-challenge-winners Page 4 Discussion Questions: 1. Is the ability to share and receive information so important that people should risk the security of their personal information? What are the pros and cons of downloading mobile application that share and receive information between the business and the consumer? How are the companies that develop mobile phones and applications working to improve security issues and protect the user? Do these companies care more about profits than consumer security? 2. Many people today have replaced their home phone lines with cell phones. With the popularity of mobile applications rising and cell phone technology becoming smaller, faster, and easier to develop; what may become of the PC? Are more productive phones likely to completely replace the home computer for basic internet use such as news, email, and social networking? Why or why not? 3. In 2009 the FCC forced television stations to completely convert to HD broadcasting in an ongoing effort for the advancement of technology. Recently the National Association of Broadcasters is proposing a new federal law that would force manufacturers to implant FM tuners in all mobile phones. This has the potential to increase radio advertising revenue, which has dropped 26 percent since 2006, and it may also be found very beneficial in an emergency when non-broadcast wireless networks become clogged. What are some reasons not to include FM tuners in mobile phones? Are there other reasons in favor of this? Will other non-traditional devices be incorporated in future mobile phones, such as the T.V. remote? What kind of applications will likely appear if this law is passed? 4. How can further development of mobile applications impact the economy? Will it stimulate the economy or dampen the market? Why or why not? 5. Google, one of the most recognizable companies today, is competing with Microsoft’s web browser, MSIE, using their own browser, Chrome. They are also competing against Apple in the smart-phone market with the Android. There have been unconfirmed stories of a Facebook phone under development. If this product were developed, would it be able to compete against Apple, Google, and even RIM, the developers of the Blackberry? What other product integrations may emerge in the rise of the smart-phone and mobile application era? Will they be good or bad? Sponsored by USA TODAY and Phi Theta Kappa. For questions or additional information email honors.programs@ptk.org or call 800.946.9995.
  5. 5. http://www.usatodayeducate.com/staging/index.php/past-case-study-challenge-winners Page 5 Future Implications: The need to share and receive information has always been important and will always be a part of life. That is why, despite the recession and security concerns, revenue generated from mobile applications continued to rise. Research Firm Gartner says that if apps for business continue to increase, the projected amount of money consumers will spend on smart-phone and tablet apps could reach over 20 billion dollars by 2013. This means that not only app developers but ambitious tech and net savvy people will have a chance at competing in an ever growing market. This will increase the number of ways to get information. Applications can be created to help with future problems to save time and money, such as ending the need for paper, or mobile virtual-life business conferencing which already occurs via PC. The possibilities may be endless; however, there may be many companies that attempt to enter the smart- phone market to take advantage of these financial possibilities, flooding the market with even more choices for consumers. Consumers may then change the way they decide on what phone to buy, and it could possibly be based on the quality and quantity of applications available. Additional Resources: Ankeny, J. (2010, February). The app store that never closed. Entrepreneur, 38(2). 22-27. Carr, N. (2008) The big Switch: Rewiring the world, from Edison to Google. New York: W.W. Norton & Company Ltd. Kleiner Perkins Caufield & Byers. (2010). Seeking outstanding iPad & iPhone innovators. Kpcb.com. Retrieved from http://www.kpcb.com/initiatives/ifund/. O’Shea, D. (2010, June). The new power of mobility. Entrepreneur, 38(6). 45-52. Shilton, K. (2009, November). Four Billion Little Brothers? Privacy, mobile phones, and ubiquitous data collection. Communications of the ACM. 52(11), 48-53. Sikes, P. (2010). Make Money Online With Facebook by Creating Applications. Articlesbase. Retrieved from http://www.articlesbase.com/internet-marketing-articles/make-money- online-with-facebook-by-creating-applications-3534508.html. Sponsored by USA TODAY and Phi Theta Kappa. For questions or additional information email honors.programs@ptk.org or call 800.946.9995.
  6. 6. http://www.usatodayeducate.com/staging/index.php/past-case-study-challenge-winners Page 5 Future Implications: The need to share and receive information has always been important and will always be a part of life. That is why, despite the recession and security concerns, revenue generated from mobile applications continued to rise. Research Firm Gartner says that if apps for business continue to increase, the projected amount of money consumers will spend on smart-phone and tablet apps could reach over 20 billion dollars by 2013. This means that not only app developers but ambitious tech and net savvy people will have a chance at competing in an ever growing market. This will increase the number of ways to get information. Applications can be created to help with future problems to save time and money, such as ending the need for paper, or mobile virtual-life business conferencing which already occurs via PC. The possibilities may be endless; however, there may be many companies that attempt to enter the smart- phone market to take advantage of these financial possibilities, flooding the market with even more choices for consumers. Consumers may then change the way they decide on what phone to buy, and it could possibly be based on the quality and quantity of applications available. Additional Resources: Ankeny, J. (2010, February). The app store that never closed. Entrepreneur, 38(2). 22-27. Carr, N. (2008) The big Switch: Rewiring the world, from Edison to Google. New York: W.W. Norton & Company Ltd. Kleiner Perkins Caufield & Byers. (2010). Seeking outstanding iPad & iPhone innovators. Kpcb.com. Retrieved from http://www.kpcb.com/initiatives/ifund/. O’Shea, D. (2010, June). The new power of mobility. Entrepreneur, 38(6). 45-52. Shilton, K. (2009, November). Four Billion Little Brothers? Privacy, mobile phones, and ubiquitous data collection. Communications of the ACM. 52(11), 48-53. Sikes, P. (2010). Make Money Online With Facebook by Creating Applications. Articlesbase. Retrieved from http://www.articlesbase.com/internet-marketing-articles/make-money- online-with-facebook-by-creating-applications-3534508.html. Sponsored by USA TODAY and Phi Theta Kappa. For questions or additional information email honors.programs@ptk.org or call 800.946.9995.

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