Dan Newman and Jeremy Pennycook explain how NPR One is built to be heard, not seen. NPR One is a new listening platform designed to make public radio personal by combining editorial curation and machine learning. Presented at the Society of News Design's DC workshop, 2015: http://www.snd.org/dc2015/ Huge h/t to Benjamin Dauer for the original inspiration for this talk. You can see his take at re:build 2014: http://www.benjamindauer.is/speaking/

1. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
Jeremy Pennycook
Mobile Technology Manager
@jypyk
Dan Newman
Deputy Creative Director
@creativenewman

2. Design for Your Ears
#snddc @jypyk @creativenewman
Public Radio Made Personal

3. Design for Your Ears
#snddc @jypyk @creativenewman
Reimagine Radio

4. Design for Your Ears
#snddc @jypyk @creativenewman
Simple

5. Design for Your Ears
#snddc @jypyk @creativenewman
Inclusive

6. Design for Your Ears
#snddc @jypyk @creativenewman
Personal

7. Design for Your Ears
#snddc @jypyk @creativenewman
Sensibility

8. Design for Your Ears
#snddc @jypyk @creativenewman
Machine
learning
Handpicked
curation

9. Design for Your Ears
#snddc @jypyk @creativenewman

10. Design for Your Ears
#snddc @jypyk @creativenewman
How It Works

11. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman
The Clock

12. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman
Flow

13. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman
Tailored

14. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman
Channels

15. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman
Promos

16. Design for Your Ears
#snddc @jypyk @creativenewman

17. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

18. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

19. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

20. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

21. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

22. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

23. Design for Your Ears
#snddc @jypyk @creativenewman
Interaction & UI Design

24. Design for Your Ears
#snddc @jypyk @creativenewman
Challenge:
Competition For Attention

25. Design for Your Ears
#snddc @jypyk @creativenewman
Challenge: Busy Interfaces

26. Design for Your Ears
#snddc @jypyk @creativenewman
As Easy As Radio

27. Design for Your Ears
#snddc @jypyk @creativenewman
Audio-First

28. Design for Your Ears
#snddc @jypyk @creativenewman
Platform, Not App

29. Design for Your Ears
#snddc @jypyk @creativenewman

30. Design for Your Ears
#snddc @jypyk @creativenewman

31. Design for Your Ears
#snddc @jypyk @creativenewman

32. Design for Your Ears
#snddc @jypyk @creativenewman

33. Design for Your Ears
#snddc @jypyk @creativenewman
Audio
Interaction

34. Design for Your Ears
#snddc @jypyk @creativenewman
Four Key Principles
• Clarity - content not chrome
• Deference - UI gets out of the way
• Depth - communicating structure
• Detail - refinement of interactions

35. Design for Your Ears
#snddc @jypyk @creativenewman
Learning Through Data

36. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

37. Design for Your Ears
#snddc @jypyk @creativenewman
Iterative Framework
• Agile - Our core philosophy of how we work.
• Scrum - The vehicle inside which we get things done.
• Lean - How we know we’re working on the right stuff.
Credit: McCaul Baggett

38. Design for Your Ears
#snddc @jypyk @creativenewman

39. Design for Your Ears
#snddc @jypyk @creativenewman

40. Design for Your Ears
#snddc @jypyk @creativenewman

41. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

42. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

43. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

44. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

45. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

46. Design for Your Ears
#snddc @jypyk @creativenewman

47. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

48. Design for Your Ears
#snddc @jypyk @creativenewman
Design for Your Ears
#snddc @jypyk @creativenewman

49. Design for Your Ears
#snddc @jypyk @creativenewman
“Catch Me Up”
vs.
“Tell Me a Story”

50. Design for Your Ears
#snddc @jypyk @creativenewman

51. Design for Your Ears
#snddc @jypyk @creativenewman
Yes, and...

52. Design for Your Ears
#snddc @jypyk @creativenewman

53. Design for Your Ears
#snddc @jypyk @creativenewman

54. Design for Your Ears
#snddc @jypyk @creativenewman

55. Design for Your Ears
#snddc @jypyk @creativenewman
75% of all searches can be attributed
to the name of a show or podcast
57% of show searches
are for NPR shows or podcasts

56. Design for Your Ears
#snddc @jypyk @creativenewman

57. Design for Your Ears
#snddc @jypyk @creativenewman

58. Design for Your Ears
#snddc @jypyk @creativenewman

59. Design for Your Ears
#snddc @jypyk @creativenewman

60. Design for Your Ears
#snddc @jypyk @creativenewman
People aren’t binary;
personalization shouldn’t be, either.

61. Design for Your Ears
#snddc @jypyk @creativenewman
Listeners find great content
through trusted companions.

62. Design for Your Ears
#snddc @jypyk @creativenewman
Don’t reinvent the wheel.

63. Design for Your Ears
#snddc @jypyk @creativenewman
Build frameworks, not features.

64. Design for Your Ears
#snddc @jypyk @creativenewman
Open Questions

65. Design for Your Ears
#snddc @jypyk @creativenewman
Music?

66. Design for Your Ears
#snddc @jypyk @creativenewman
Other personalization signals?
Interaction
Value

67. Design for Your Ears
#snddc @jypyk @creativenewman
Connection to other NPR experiences?

68. Design for Your Ears
#snddc @jypyk @creativenewman
Design isn’t about the buttons…
it’s about the total experience.

69. Design for Your Ears
#snddc @jypyk @creativenewman
Thank You
Jeremy Pennycook
Mobile Technology Manager
@jypyk
Dan Newman
Deputy Creative Director
@creativenewman