What does a data scientist actually do? In this talk I give an overview of the typical day in the life of a data scientist, based on my experiences at Thomson Reuters, Massive//Media (Netlog, Twoo) and Trackuity.
7. TRACKUITY CHECKING DASHBOARD DATA
24,375 payments
in dashboard
25,000 payments
in database
40 web servers
Job last edited 20
days ago Logging: 10 ifs
for providers
PHP version 4.3
Last code change
10 days ago
Poland payments
once in 7 days
10. TRACKUITY PATENT ASSIGNEE PREDICTION: APPROACH
Features
Inventor
Attorney
Description
Citations
Title
80/80
Model Model +
Hand-curated
patent data
90/90
19. TRACKUITY RECOMMENDATION ENGINE
Björn
Fernando
Benny
Agnetha
Anni-Frid
Interested?
...but is Fernando interested in Agnetha?
20. TRACKUITY RECOMMENDATION ENGINE
Björn
Fernando
Benny
Agnetha
Anni-Frid
Recommendation score of Fernando for Frieda:
f(P(Agnetha likes Fernando), P(Fernando likes Agnetha))
25. 12
2
3
11
10
10
9
9 3
8 4
7 5
6
TRACKUITY
12
6
1
2
4
7 5
8
11
Personal
Time:
Start a
Company
26. TRACKUITY TRACKUITY: FOUNDERS
600+ MEMBERS
exit of $280 million $25 million upfront
$13 billion annual revenue
Jeroen Janssen
PhD
HUGUK
1400+ MEMBERS
PhD
Klaas Bosteels
27. TRACKUITY
Recommendations
The benefits are indisputable, but complex to implement
75% of what people watch on Netflix
was a recommendation
60% of the videos clicked on Youtube’s
homepage were recommended
35% of Amazon’s sales are driven by
recommendations
TRACKUITY: RECOMMENDATIONS
28. TRACKUITY
Trackuity Recommender
TRACKUITY RECOMMENDER
Like Google Analytics tracker, but for personalized recommendations
EASY
All it takes is adding a JavaScript snippet,
no further integration work is required
TARGETING
Efficiently (re)target users on other websites
or via email by showing personalized items
EFFECTIVE
Developed and maintained by a dedicated
team of highly-experienced data scientists
Up to 800% better click rate compared to
popular items and 80% better conversion
for people coming from recommendations
MONETIZATION
Promoted and sponsored recommendations
for direct monetization