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Plénière introductive
Claude Ananou
Entrepreneur
Accompagnateur
Professeur
Mentor
Père
L’homme des cavernes
était un entrepreneur
Muhammad Yunus - Grameen Bank
Prix Nobel de la paix 2006
« Ne
cherchez
pas un
emploi,
créez-le »
Muhammad
Yunus
1-10-2010
Claude Ananou (c) Hiver 2012
UN PEU D’HISTOIRE
1975
1ère crise du pétrole
Informatique
Modèle des GE
Modèle planification soviétique
Un corps étranger ….
…au monde entrepreneurial
Imposé par les
banquiers
Hégémonie = 34M + 19K
Dictature = Incontournable
Tyrannie
Révolution
On appelle révolution tout changement ou
innovation qui bouleverse l’ordre établi de
façon radicale dans un domaine quelco...
9
Changement profond des points de
vue
Abandon du modèle universel
Rupture radicale
Remise en cause totale
Insuffisance du...
David E. Gumpert
Auteur et
journaliste
1996 1996 2003
C. Ananou (r) - 2013
2004
2006
2011
2012
2012
2010
2010
2010
Remise en
cause
Quiproquos
• Ne motive pas, mais décourage
• Pas une formation en gestion
• Cela n’épargne pas de temps
• Comment vs pourq...
Quiproquos
• Obsession des aspects financiers
• Gage de réussite
• Plan vs entrepreneur
• Les plans d’affaires s’appuient ...
La carte n’est pas le territoire
VS
Lamarck Darwin
Situation du business plan
Génération Y
Startup économie
Nouvelles donnes
• Freemium
• Partenariat
• Financement
• Mondial...
Notre philosophie du processus
entrepreneurial
• Adaptée pour tous
• De l’intuition à l’opportunité (on crée
l’opportunité...
C. Ananou (r) - 2013
Une
SynOpp®
Le plan d'affaires est un tyran et tue les entrepreneurs par Claude Ananou
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Le plan d'affaires est un tyran et tue les entrepreneurs par Claude Ananou

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Voici le diapomara de la conférence de Claude Ananou sur la "tyrannie" du business plan à l'occasion du congrès Pro'Crea 2013 à Montpellier.
Plus d'informations sur http://www.Pourquoi-Entreprendre.fr

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Le plan d'affaires est un tyran et tue les entrepreneurs par Claude Ananou

  1. 1. Plénière introductive Claude Ananou
  2. 2. Entrepreneur Accompagnateur Professeur Mentor Père
  3. 3. L’homme des cavernes était un entrepreneur Muhammad Yunus - Grameen Bank Prix Nobel de la paix 2006
  4. 4. « Ne cherchez pas un emploi, créez-le » Muhammad Yunus 1-10-2010 Claude Ananou (c) Hiver 2012
  5. 5. UN PEU D’HISTOIRE 1975 1ère crise du pétrole Informatique Modèle des GE Modèle planification soviétique
  6. 6. Un corps étranger …. …au monde entrepreneurial Imposé par les banquiers
  7. 7. Hégémonie = 34M + 19K Dictature = Incontournable Tyrannie Révolution
  8. 8. On appelle révolution tout changement ou innovation qui bouleverse l’ordre établi de façon radicale dans un domaine quelconque8
  9. 9. 9 Changement profond des points de vue Abandon du modèle universel Rupture radicale Remise en cause totale Insuffisance du système actuel Analyse en profondeur de l’ancien système Simplicité du nouveau système Co-penseurs Un cheminement copernicien
  10. 10. David E. Gumpert Auteur et journaliste 1996 1996 2003
  11. 11. C. Ananou (r) - 2013 2004 2006 2011 2012 2012 2010 2010 2010
  12. 12. Remise en cause
  13. 13. Quiproquos • Ne motive pas, mais décourage • Pas une formation en gestion • Cela n’épargne pas de temps • Comment vs pourquoi • Planification des fonctions vs création • Statique vs évolutif • Biographie d’une entreprise pas démarrée
  14. 14. Quiproquos • Obsession des aspects financiers • Gage de réussite • Plan vs entrepreneur • Les plans d’affaires s’appuient sur le passé pour prévoir l’avenir sans comprendre le présent • Les plans d’affaires sont explicites (certitudes) • Sérendipité et synchronicité • L’écrit avant tout
  15. 15. La carte n’est pas le territoire
  16. 16. VS Lamarck Darwin
  17. 17. Situation du business plan Génération Y Startup économie Nouvelles donnes • Freemium • Partenariat • Financement • Mondialisation
  18. 18. Notre philosophie du processus entrepreneurial • Adaptée pour tous • De l’intuition à l’opportunité (on crée l’opportunité, patchwork) • Emphase sur l’identification du besoin • Action – Réflexion - Décision • On ne cherche pas les certitudes, on apprivoise les incertitudes • Pas nécessairement un écrit
  19. 19. C. Ananou (r) - 2013 Une SynOpp®

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