1.
Building a Resume with Impact
JERRI BARRETT
JERRIB@MINDSPRING.COM

2.
Agenda
 Defining Who You Are
 Understanding The Job You Want
 Building a High Impact Resume
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Contact Information
Career Summary
Work History
Education
Certifications & Miscellaneous
 After the Resume – Cover Letters, References, LinkedIn
Profiles
 Sharing Circle
 Wrap Up

3.
Defining Who Your Are
U of
27 Years experience
GPA 3.5 Rochester
Outreach
MBA
Executive
Class of 83 President
Mount
Holyoke
Graduate
Biology
Major
Met Jerry Rice at a tradeshow
Fundraiser
Social
Media
Guru
Raised $105K in 6 weeks
Trainer
Trained 7000
people in 1 year
Jerri Barrett
Tradeshow
and Event
Planning
Once sold $500 in scarves at a craft fair
Resume
Coach
PR Expert
Personal Branding

4.
Your Resume…
 Is your marketing collateral
 Represents you and why you are the best person for
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a job.
Should not include every detail or facet of your life
Should represent the impact you have had on
previous organizations and tell the reader what
impact you can have on their organization
Should not reflect anything you don’t want to ever do
again.
Should sell you to a hiring manager

5.
Understanding the Job You Want
 If you don’t know what job you want your resume
becomes a summary of everything you’ve ever done.
 Identify a job or category of jobs that you are looking
for:
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Director of Marketing
VP of Purchasing
Training Manager
Marketing Assistant
Product Manager
Coder…

6.
Look For The Job You Want Online
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Minimum of 15 years strategic staffing/staffing mgmt experience. Prior track-record of
successfully building, inspiring and managing a large-scale global recruiting (or similar
business operations) function for a high-growth technology company
Excellent analytic and metric-based skills
technical background in analytical software and/or databases preferred
Excellent interpersonal, communication, and people leadership skills
Experience working and partnering with engineers and technical teams and/or in a
technical environment is strongly preferred
Innovative, apolitical, creative problem-solving mindset, with ability to thrive in a rapidly
growing, fast-changing and highly collaborative environment
An ability to build and coordinate cross-functional teams from a wide range of disciplines
Innovative, apolitical, creative problem-solving mindset, with ability to thrive in a rapidly
growing, fast-changing and highly collaborative environment
Recruiting experience in a high-growth, fast-paced, and changing environment
Unparalleled organizational, communication, leadership and customer service skills
A passionate belief in the social benefits of the Internet and Facebook in particular
Project and event management skills
Ability to adjust to rapidly changing technology and make decisions with limited
information
Experience in building and managing offshore resources is desirable
Willingness to travel internationally and work hours outside of normal PST business
hours

7.
Identify Common Requirements
 Requirements are in order of priority. There are 16
requirements here and each are flexible. But work
from the top down.
 Identify the keywords used – you will use them in
your resume
 Do this for 8-10 job descriptions for the job title and
related job titles:
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Director of Marketing = VP of Marketing= VP of
Communications = PR Guru…

8.
Key Word Identification
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Minimum of 15 years strategic staffing/staffing mgmt experience. Prior track-record of
successfully building, inspiring and managing a large-scale global recruiting (or
similar business operations) function for a high-growth technology company
Excellent analytic and metric-based skills
Technical background in analytical software and/or databases preferred
Excellent interpersonal, communication, and people leadership skills
Experience working and partnering with engineers and technical teams and/or in a technical
environment is strongly preferred
Innovative, apolitical, creative problem-solving mindset, with ability to thrive in a
rapidly growing, fast-changing and highly collaborative environment
An ability to build and coordinate cross-functional teams from a wide range of disciplines
Recruiting experience in a high-growth, fast-paced, and changing environment
Unparalleled organizational, communication, leadership and customer service skills
A passionate belief in the social benefits of the Internet and Facebook in particular
Project and event management skills
Ability to adjust to rapidly changing technology and make decisions with limited information
Experience in building and managing offshore resources is desirable
Willingness to travel internationally and work hours outside of normal PST business hours

9.
A Word on Resume Formats
 Name your resume:
 FirstName_LastName_Resumedate.doc
 In the footer put
 FirstName Last Name Resume Page 1 of x
 Use a clean clear font
 Do not use yellow highlighting
 Keep your resume to two pages.

10.
Your Resume Contact Information
Top of Page
First Name Last Name
Email Address Phone Number

11.
Contact Information Guidelines
 Use your name as it appears on your LinkedIn Page
 If you are doing marketing or a writing job then include
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blog or twitter at the end of the resume.
If you are applying to a company that offers email use an
email address from their company –i.e. Google –
gmail.com; Yahoo – yahoo.com.
Your email address should be close to first
name_lastname@gmail.com. Do not use work email.
Do not use a shared email account.
Do not include multiple phone numbers – include a
single phone number that only you answer.
Make it easy for the recruiter to followup with you.
Do not include your address – it is not safe.

12.
Career Summary
 Create a short paragraph that summarizes who you
are, what you do and what you are good at.
Experienced marketer with a track record of success in
both corporate and nonprofit organizations.
Marketing expertise includes public relations, product
launches, marketing communications, channel partner
support, branding, social media, blogging, web, direct
marketing and advertising. Strong managerial skills,
written and verbal communication. Highly
experienced public speaker and trainer.

13.
Do Not
 Put your objective – it limits you to whatever you say
and it takes up space. Your objective is to get the job
you are applying for. Your cover letter will say that
and highlight what key 3 things make you the best
person for the job.

14.
Work Experience
 You will be creating a list of your work experience in
reverse chronological order –from most recent to oldest.
 If you took a break at some point just skip over those
years.
 List each job with:
Company Name, Title
20xx-Present
Company Name, Title
19xx-20xx
You do not need to write a description of the company –
you are not promoting the company just what you did for
it. If they wonder they will google it or ask you in the
interview.

15.
Exercise 1
Take your most recent job and list the six most
important things you did at that job.
Examples
 Implemented new procedure for xyz
 Sold x items
 Led a product development team for product x
 Created and implemented a PR Campaign

16.
Exercise 2 – Showing Impact
Take each of the 6 items and identify what impact each of
those items had on your company:
 Implemented new procedure for xyz; resulting in cost
savings of 1 million dollars. Reducing costs by 38%
 Sold x items generating 2 million in revenue, exceeding
quota by y.
 Led a product development team for product x resulting
in an ontime launch of a product that generated y dollars.
 Created and implemented a PR Campaign resulting in
press coverage from the New York Times, Washington
Post and Huffington Post.

17.
Work Experience
 For each job create the list of what you did and what
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impact it had on the organization. This shows your
positive impact on the organization.
Be specific
Brag about your accomplishments
Highlight awards- if you received employee of the
month mention why you received that honor.
Name drop – companies you have sold to, products
you launched, invented, etc.

18.
Words to Use
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Achieved
Analyzed
Assembled
Awarded
Certified
Composed
Controlled
Coordinated
Created
Delivered
Designed
Developed
Devised
Directed
Educated
Established
Exceeded
Founded
Fully Credentialed
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Implemented
Improved
Increased
Leadership
Managed
Minimized
Monitored
Negotiated
Operated
Organized
Originated
Oversaw
Owned
Prepared
Problem Solving
Programmed
Published
Reduced
Reorganized
Researched
Reviewed
Saved
Simplified
Supervised
Tested
Trained
Oral / Written Communications

19.
Reverse Chronological Order
 The older the job the less relevant it is to the job you
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are applying for.
Make sure you put the most bullets under your
current position. Less bullets as you go back in time.
Do not put months on your resume.
Do put the years – recruiters want to know how long
you did a certain job.
You can put volunteer work on your resume if you
were not working, still discuss your impact.

20.
Work History
 What not to include:
 Things you hate to do – if you do not like accounting do not
put it in there.
 Things that are irrelevant
 Personal info – do not put how many children you have or that
you like NASCAR.
 Weird or hard to read fonts
 Redundancies – if you are in real estate don’t say more than
once that you know how to secure a mortgage. Put it in once
and don’t repeat it.

21.
Education
 University
 Degree, GPA, Awards
Even if your degree is irrelevant put it in.
Year graduated

22.
Certifications, Skill Summary, Misc
 If you have a job that has certifications or requires
special training you can put in a section for
certifications or a skill summary.
 List each certification, if relevant the bestowing body
and the year.
 A skill summary can be a bulleted list or in
paragraph form depending on space highlighting key
skills – i.e. programming languages.

23.
You Finished Your Resume
 Revise it
 Cut redundancies
 Cut out the fluff
 Run Spell Check (Twice)
 Have Someone Else Read It

24.
LinkedIn
 Once you have completed your resume you can port
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some or all of it into LinkedIn.
Make sure your dates, company names and job titles
match betweeen LinkedIn and your resume.
Disconnects send up red flags.
Realize they will Google you and check out your
LinkedIn.
Once updated ask former
bosses, colleagues, customers, subordinates to write
recommendations.
Connect with everyone you know

25.
References
 Be prepared to offer at least 6 references
 Create a reference list
 Name
 Company you worked at with them
 Relationship to You – former boss, former peer
 Phone Number
 Email

26.
Thank You
jerrib@mindspring.com