In the new world of integrated, multi-channel retailing, consumers should be able to find the products they want quickly and efficiently through the channel of their choice. A higher level of customer service is more critical than ever to survive and thrive, but this adds new complexities to integrating an operational patchwork of information systems, organizations, people and discreet business processes.

1. Oakley & eCommerce Merchandising
Critical Success Factors for Multi-Channel Planning
Sponsored by

2. Retail’s Major Disruptions
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3. U.S. eCommerce on the Rise
$202B $226B $327B
7% (2011) 7% (2012)
9% (2016)
10.1% Compound Annual Growth Rate
Source: Forrester Research
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4. eCommerce: Global Spread
UK
10%
Asia-Pacific
Latin 3%
America
2%
Global digital retailing: 15-20% of TOTAL SALES
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5. Mobile as Key Enabler
7thonline
•8B Handheld Devices
•Est. Sales: $31B -2016
•Growth Rate: 39%
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6. Social Media Plays a Major Role
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7. eCommerce Merchandising
II. Introduction
III. The Changing Consumers
IV. Embracing Multi-Channel Retailing
V. Organizational Reality for Retailers
VI. Best Practices to Multi-Channel Integration
VII. Conclusion
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8. Today’s Multi-Channel Reality
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9. Multi-Channel Consumers Shop for Brands
 Outspend traditional shoppers by over 20%
 Exhibit strong loyalty to brand
 More likely to influence others to endorse a retailer or brand
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10. Multi-Channel Creates Greater Business Value
Inventory optimization
via integration of virtual
and physical stores
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11. Organizational Reality for Retailers
Technology
Organizational Legacy
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12. Collaboration Across Channels
True cross-channel convergence is about making all retail channels
operate in coordination and collaboration with each other.
Create operational efficiencies
Reduce complexity & redundancy
Provide consistent brand experience
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13. eCommerce Platform as Part of Larger Strategy
Overall Multi-Channel Strategy Aim
Grow Revenue
Reduce Inventory Cost
Extend Worldwide
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14. Best Practices
• Define a customer experience program and implement it
• Ensure true Multi-Channel transparency
• Consolidate Multi-Channel supply chain management
• Deliver Multi-Channel services and targeted promotions
• Improve Multi-Channel loyalty capabilities
• Provide web-enabled call center systems
• Ensure embedded Business Intelligence throughout the enterprise
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15. Embedded Business Analytics Throughout Your Process
• Business Intelligence and Analytics for everyone in the organization
• Information on demand with no IT required
• Track current business trends as well as predict future demand
• Insights that allow you to anticipate change and proactively balance
risks and opportunities
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16. Conclusion
No longer manage eCommerce,
retail commerce, B2B commerce separately…
Provide a true Consumer Centric Commerce experience
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17. 7thonline: Multi Channel Merchandise Management
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18. Industry Acknowledges Market Leadership…
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19. 7thonline Thought Leadership Series
Please visit www.7thonline.com
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