Political advocate and media liaison Jesse Cheng has spent the past 8 years working as an intern for Assura Public Relations. Focusing in the area near Anaheim, California, Jesse Cheng takes a special interest in lobbying on behalf of minority-owned, small businesses, especially concerning issues like partnerships with cultural and arts commissions, city services, and land use.

1. THREE TIPS FOR
STARTING YOUR SMALL
BUSINESS
JESSE CHENG

2. INTRODUCTION
 Political advocate and media liaison Jesse Cheng has spent the past 8 years
working as an intern for Assura Public Relations. Focusing in the area near
Anaheim, California, Jesse Cheng takes a special interest in lobbying on behalf
of minority-owned, small businesses, especially concerning issues like
partnerships with cultural and arts commissions, city services, and land use.
If you’re looking to start your own small business, here are a few things to
consider as you begin the process:
1. Do your research to ensure you have a business idea with the potential for
success. Consider the following questions: Is there a need for your business’
product or services, and if so, who needs it? What competitors currently exist?
How does your business fit with the existing market?

3. SMALL BUSINESS
 2. Create your business plan. There are different types of business plans
that you can make depending on your type of business and your
anticipated goals. If you expect to need significant financial support from
an investor or financial institution, you will want to put together a
traditional business plan containing information on accounts payable and
receivable, an overall financial picture of the business, and the
management structure and ownership.
3. Find your funding. Decide how much money you are going to need up
front to get started, and come up with a way to obtain the capital. You can
seek support from investors or financial institutions, or you can attempt to
raise the capital yourself through fundraising or crowdsourcing.