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Improve Your Storytelling - Improve Your Results

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Our brains love a good story! A well-told story is remembered far longer and more accurately than a piece of data or bullets in a slide deck. The goal of the session I presented was to provide practical tips that can be used to improve storytelling at work and improve the results of communications. Presented at Hopperx1 Seattle 2019.

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Improve Your Storytelling - Improve Your Results

  1. 1. Improve Your Storytelling – Improve Your Results Jessica Parker, PMP #Hopperx1Seattle
  2. 2. About me I am a multidimensional leader with the ability to drive both strategic and tactical priorities. Expertise I’ve developed over the past twenty years includes executive leadership, financial management, project management, software quality assurance, business analysis, and data visualization. I have a track record of success solving complex business problems and improving processes at Fortune 500 companies. From a global perspective, I have worked with multinational teams in countries including Australia, Brazil, China, England, France, Germany, India, Ireland, Italy, Philippines, Switzerland, Uruguay. I have earned her Project Management Professional certification, master’s degree in business administration, Professional Scrum Master I certification, Toastmasters Advanced Communicator Silver award, and Toastmasters Advanced Leader Bronze award. I have presented at multiple IT conferences and published my book of practical leadership tips, Lead Yourself First, in 2018. #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  3. 3. Topics • The power of story • Creating your story • Helping data tell a story • Stories at work #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  4. 4. The power of story #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  5. 5. Photo  Jessica Parker
  6. 6. Our brains love stories “When we are being told a story…Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.” – Leo Widrich #Hopperx1Seattle Photo  Jessica Parker Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  7. 7. How storytelling affects the brain #Hopperx1SeattleImage source: Barakat, Christie. “The Science of Storytelling”, Social Times. Jun 6, 2014.
  8. 8. Creating your story #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  9. 9. Begin with understanding • Understand why you are telling the story • Understand your audience • Understand where your story fits #Hopperx1Seattle Photo  Jessica Parker Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  10. 10. Key story elements • Plot / relevance • Characters • Conflict / Resolution #Hopperx1Seattle Photo  Jessica Parker Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  11. 11. Delivery matters • Vocal variety • Body language • Audience awareness #Hopperx1Seattle Photo  Jessica Parker Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  12. 12. Helping data tell a story #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  13. 13. The story of the data •What should be DONE with the data? •What is the MEANING of the data? •Why is this data IMPORTANT to the audience? •Who is your AUDIENCE? •How is the information going to be DELIVERED? #Hopperx1Seattle Photo  Jessica Parker Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  14. 14. ADAPT your data •Analyze the data •Define the story •Appropriate visuals •Prepare a draft •Test the results #Hopperx1Seattle A D A P T Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  15. 15. Stories at work #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  16. 16. Summary • Stories are powerful tools • Craft your stories • ADAPT data for story • Tell your stories! #Hopperx1Seattle Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP
  17. 17. Thank You #Hopperx1Seattle
  18. 18. Selected references • Let the Story Do the Work: The Art of Storytelling for Business Success by Esther Choy • Pre-suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini • Storytelling by Toastmasters International • Talk like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo • The Science Behind the Art of Storytelling by Lani Peterson, https://www.harvardbusiness.org/the-science-behind-the-art-of-storytelling/ • “The Science of Storytelling: What Listening to a Story Does to Our Brains” by Leo Widrich • Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron #Hopperx1Seattle Photo  Jessica Parker Improve Your Storytelling – Improve Your Results  Jessica Parker, PMP

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