1.
Why Social
Media
Marketing is
Important
Presentation by Jessica Pavona

2.
A quick look at social media user statistics...
FACEBOOK
TWITTER
INSTAGRAM
PINTEREST
LINKEDIN
SNAPCHAT
YOUTUBE
1.09 BILLION USERS DAILY, 32% INTERACT WITH BRANDS OFTEN, MOST USED SOCIAL
MEDIA PLATFORM
310 MILLION ACTIVE USERS MONTHLY, 42% LEARN ABOUT PRODUCTS THROUGH
TWITTER
400 MILLION ACTIVE USERS MONTHLY, 68% OF USERS INTERACT WITH BRANDS
REGULARLY, 60% LEARN ABOUT PRODUCTS THROUGH INSTAGRAM
100 MILLION ACTIVE USERS MONTHLY, 75% OF PINS ARE FROM BUSINESSES
433 MILLION USERS WORLDWIDE, HALF LIKELY TO BUY FROM COMPANY ON LINKEDIN
100 MILLION USERS DAILY, AMERICANS HAVE GREATER BRAND AWARENESS THAN
PINTEREST AND LINKEDIN USING SNAPCHAT
1 BILLION USERS, 64% OF USERS WHO ARE GAMERS DOWNLOADED A GAME AFTER
WATCHING ITS YOUTUBE AD

3.
… and social media use has only been growing

4.
Increase brand loyalty
53% Of Americans who follow brands on social media
are more brand loyal.

5.
Increase brand recognition
Social media marketing allows more visibility of your
brand, which is important. It helps establish your
brand voice while getting new customers familiar
with seeing your brand on multiple platforms.

6.
Increase conversion rates
100% Higher social media lead-to-close rate than
outbound marketing.

7.
The competition is already doing it
Of marketers in 2014 said that social media
marketing was important to their business.92%
97% Of marketers are currently using social media for
their businesses.

8.
By being on social media, this
allows your brand to potentially
widen its audience by billions of
consumers.
Social media marketing is also an
inexpensive method compared
to traditional marketing.
If your brand isn’t using
social media marketing,
why not?

9.
For more help with your
social media marketing, visit
GeM.co
References:
DeMers, Jayson. "The Top 10 Benefits Of Social Media Marketing." Forbes. Forbes Magazine, 20 Sept. 2015. Web. 12 Mar. 2017.
"Social Media Fact Sheet." Pew Research Center: Internet, Science & Tech. N.p., 12 Jan. 2017. Web. 12 Mar. 2017.
Walters, Kendall. Hootsuite Social Media Management. N.p., 14 Feb. 2017. Web. 12 Mar. 2017.