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Soc101 - Media & Technology
- 1. Introduction to Sociology | Hunter College Jessie Daniels, PhD Media & Technology
- 2. Which has created more change?
- 3. Internet or Industrial Revolution?
- 4. changing models of media
- 13. Economic Model Dependent on Advertising
- 16. “many-to-many”
- 21. one example
- 26. analog digital
- 27. economic, social, cultural, political changes
- 28. 2001
- 29. Domains of Internet Implications (Dimaggio et al. 2001) • Inequality – Emphasis on Marxist sociology • Community and Social Capital – Emphasis on Durkheimian and Weberian sociology • Political Participation • Organizations • Cultural Participation/Diversity
- 31. “disruption” of advertising business model
- 34. The theory of the “Long Tail” suggests that the economy is increasingly shifting away from a focus on a few products that sell to mass markets and toward a huge number of niche markets.
- 38. The “prosumer” is a person who consumes and produces media.This marks a profound departure from the broadcast (one-to-many) model in which producers and consumers were distinct and separate groups.
- 39. “DIY” = 15,000,000 hits
- 42. Uber (+ others) say they are: “leveraging technology to empower individuals to work flexibly and companies to more efficiently share or provide their good and services.”
- 43. no (or, very few) full-time employees
- 44. sharing economy gig workers
- 45. Instead of full-time employment with job security, advancement and benefits…
- 46. …workers go from gig to gig, as part- time, subcontractors without benefits
- 47. great for company owners terrible for workers
- 48. Which social theorist would best explain this?
- 49. <social changes>
- 50. Are we a “distracted” digital nation?
- 51. two arguments about this
- 52. “technology makes us more isolated”
- 53. “technology makes us more connected”
- 54. Each use of social media creates data
- 55. This data gets collected by companies
- 56. The collected data is called “big data”
- 57. Read & analyzed using algorithms
- 59. these are sociological questions
- 60. who controls our data?
- 62. how racism is reproduced, distributed, experienced
- 63. <1997>
- 64. qualitative content analysis, 369 publications from six WS organizations
- 68. Second argument: WS is similar to mainstream rhetoric around race.
- 74. <2009>
- 75. Several arguments, first: racism is changing because of digital technologies
- 76. WS rhetoric is easier to access, global and more participatory
- 77. Raises questions about how to regulate hate speech in a global, digital era – U.S. is “haven for hate speech”
- 78. U.S. Supreme Court,Virginia v. Black, 2003: “no constitutional protection for a burning cross”
- 79. what is a burning cross in the digital era?
- 81. 129,000
- 82. 306,515
- 92. Graphic Design
- 95. “I mean, I don’t think I would disagree with it. I’m sure there are some slaves that were treated well. So, I can understand their point of view. There’s always two sides to everything.” (study participant, age 17)
- 97. Is this change…
- 98. …as profound as the industrial revolution?
- 99. Why or why not?
- 100. “The Internet of Things” (IoT)
- 101. who controls this data?
- 102. who interests does this serve?
- 103. What should you do before next class?
- 104. 1. Be sure you’ve read Ch.8. 2. Review danah boyd’s piece on networks and privacy. 3. Think about the connections you see between lecture and readings.