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TOYS “Я” US JAPAN
Case Presentation
toys “r” us
FOUNDED IN
THE UNITED STATES.
SELF-SERVICE
DISCOUNT WAREHOUSE
RETAIL FORMAT.
EXPANDED INTO
JAPAN WITH
MCDONALD...
toys “r” us in Japan
OPENED LOCAL
DISTRIBUTION
CENTRE.
ENABLED
DISCOUNTING.
SMALL RETAILERS
GOING OUT OF
BUSINESS.
Toys “r” us today
28% OF JAPAN’S
$5.7B MARKET.
160 STORES IN
JAPAN.
USE OF WEB-BASED
DISTRIBUTION
PLATFORMS.
core strengths
EXTENSIVE
PRODUCT OFFERINGS.
SELLING SPACE
OF ITS OUTLETS.
COMPETITIVE
PRICING.
what we noticed
Importance of
Loyalty Programs.
Prominence of
Mobile Applications.
Pressures to
Excel in School.
Consumer
...
recommendation
assign points
Totally me! set
price: ¥45
points:
add a task
complete Math Problems
do grammar exercise
comp...
impact
Increased sales and profitability Locked-in Customers
what we noticed
Adult
working hours.
Cultural aversion
to strangers.
Use of
convenience stores.
recommendation
impact
More attractive to busy parents
and homeowners
Allows Toys “R” Us to be
competitive in Japanese Market
what we noticed
Older demographic. Greater purchasing power. Japanese family structure.
recommendations
‘Grandparents Day’ -
Featuring store-wide
discounts for seniors that
come in with
grandchildren.
Thank-you...
impact
Penetrate cultural barriers.
Reach powerful
and sizeable market.
Become a symbol of family
and togetherness.
review of recommendations
Creation of
mobile application.
Addition of new
distribution format.
Leverage
grandparents.
Thank you for listening
Are there any questions?
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Toys R Us Japan Case Presentation

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Case presentation covering Toys R Us in Japan.

Course: MKTG 4400: International Marketing
School: Schulich School of Business
Professor: Yigang Pan.
Case covered: Toys R Us Japan.
Term: W16

Publié dans : Marketing
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Toys R Us Japan Case Presentation

  1. 1. TOYS “Я” US JAPAN Case Presentation
  2. 2. toys “r” us FOUNDED IN THE UNITED STATES. SELF-SERVICE DISCOUNT WAREHOUSE RETAIL FORMAT. EXPANDED INTO JAPAN WITH MCDONALD’S. PROBLEMS EXPANDING INTO JAPAN.
  3. 3. toys “r” us in Japan OPENED LOCAL DISTRIBUTION CENTRE. ENABLED DISCOUNTING. SMALL RETAILERS GOING OUT OF BUSINESS.
  4. 4. Toys “r” us today 28% OF JAPAN’S $5.7B MARKET. 160 STORES IN JAPAN. USE OF WEB-BASED DISTRIBUTION PLATFORMS.
  5. 5. core strengths EXTENSIVE PRODUCT OFFERINGS. SELLING SPACE OF ITS OUTLETS. COMPETITIVE PRICING.
  6. 6. what we noticed Importance of Loyalty Programs. Prominence of Mobile Applications. Pressures to Excel in School. Consumer Showrooming.
  7. 7. recommendation assign points Totally me! set price: ¥45 points: add a task complete Math Problems do grammar exercise complete journal entry 20POINTS 25POINTS 15POINTS write history essay 45POINTS science write-up 30POINTS + Earn points POINTS EARNED 370 REDEEM POINTS ADD TO WISH LIST VIEW WISH LISTRECENT TASKS COLLECT BIRTHDAY GIFT EDIT PAYMENT INFO Create your wish list Search
  8. 8. impact Increased sales and profitability Locked-in Customers
  9. 9. what we noticed Adult working hours. Cultural aversion to strangers. Use of convenience stores.
  10. 10. recommendation
  11. 11. impact More attractive to busy parents and homeowners Allows Toys “R” Us to be competitive in Japanese Market
  12. 12. what we noticed Older demographic. Greater purchasing power. Japanese family structure.
  13. 13. recommendations ‘Grandparents Day’ - Featuring store-wide discounts for seniors that come in with grandchildren. Thank-you notes to grandparents. Play and socialize area.
  14. 14. impact Penetrate cultural barriers. Reach powerful and sizeable market. Become a symbol of family and togetherness.
  15. 15. review of recommendations Creation of mobile application. Addition of new distribution format. Leverage grandparents.
  16. 16. Thank you for listening Are there any questions?

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