2. Blogging
You’re probably having a
difficult time figuring out
“How to write an effective
blog?” that could attract an
audience. Trust me you are
not alone. Even a
professional blogger goes
through a similar situation at
the beginning.
You found yourself in the
middle of a desert with no
direction or clue. There is no
one around you to listen or
to communicate. You have
no idea what to do next?
Where to go?
3. Eventually your
thoughts begin to dry
up. However, you can
create your own oasis
in the same desert just
with these pro tips,
mentioned below.
After reading this
blog, you will have a
good idea of how you
can create a blog
capable of attracting
visitors and creating a
buzz
4. Step 1: know your audience
It is important to know
and understand your
audience before you
start. You need to
know, “What their
interests are?”, “What
their preferences are?”,
“What information
they want?
To know this it is
crucial to create a
buyer’s persona. This
will help you to decide
a topic that will
resonate with your
target audience.
5. Step 2: Define The Topic And Create
Working Title
◦ To start writing anything u need to decide a topic, it helps you to define what you want to write
and how to approach it. Like if you are a digital marketer you could select a topic “Facebook”
then you might come up with few working titles.
◦ For example, the working title for Facebook can be “5 ways to start promoting your business
on Facebook” & “10 ways your Facebook can help your business grow”.
◦ 3 steps can help you define your topic
◦ Gather relevant data
◦ Ask the relevant question0073
◦ Identify the opportunities
6. Step 3: Time For Introduction
It is important to grab the attention of your audience in first few lines or
paragraphs. The Audience is very impatient they can switch to something else
if the intro fails to captivate the audience. You can provide important
information or facts, tell a story or joke or show empathy to grab the initial
attention of your audience
7. Step 4: Content Should Be Optimized
By optimizing your content you are making it visible to the
people who search for it. It is important to organize the
information, sometimes too much information can frighten the
reader to continue. Break the text into sections, list, tips, headers
or in any way possible. This will help the readers to not only
consume the content but to understand.
8. Step 5: Start To Write Content
Now the next step is to
actually write the content. It’s
very important to cover all
the information you need to
tell, research additional
information if the topic
requires. There are many
tools which can help you to
improve your writing skills.
9. Step 6: Edit and Proofread post
The editing process is an essential part of
blog writing. You can ask people to proofread
and copyedit your blog text. Use relevant
pictures and images for your post. Pictures
are essential for the success of a post.
According to the statistics, a blog post with
relevant images receives 94% more views
than the post without any. Headers and sub-
headers have different font sizes to show
consistency and help readers to understand.
10. Step 7: use the right CTA
CTA are buttons you want to add at the
end of the blog, to indicate what the
reader should do next. Famous CTAs
are downloaded an e-book, register for a
webinar or signup for the newsletter.
CTAs can be used to provide more
content or value to the readers.
11. Step 8: optimize for SEO
Meta descriptions are the descriptions just below your page title. They
are the short summaries about the post. It should be between 120-150
words and should start with an action verb like learn, read, etc.
Page title and headers should also contain keywords to increase
optimization. Ideally, a title should be under 65 characters.
Mobile optimization is important for the success of your website. The
need to make a responsive and easy to navigate website has grown
significantly. It should also be designed to improve your SEO.
12. Conclusion
The above-mentioned steps help you to not
only create a powerful content but also to have
more visibility on search engine. They will
allow you to produce a professional content that
is capable of attracting and engaging customers.
