1. RETI Project
Final Proposals
November 8th, 2012
Megan A. Wise,
Ashley N. VanGilder,
Jill A. Guseman,
Kayla M. Ray,
Christopher J. Manthey,
Nell A. Cronin,
Christina A. Miadich,
Stephany R. Elgin

2. Areas of Focus
1. Messaging
Mission Statement, Symbols, and Brochures.
2. Public Image
Website, Social Media, PR Events and Community
Outreach.
3. Internal Operations
Classes and Internal Communication.

3. 1. Messaging
Mission Statement, Symbols, and Brochures.

4. 1. Messaging
Mission Statement
Current Mission Statement
“Mission; To Support and Improve
West Virginia’s Rural Trauma
System through research, data,
and analysis.”
Proposed Mission Statement
“Our mission is to provide best
practices in standards of care to
the diverse cultures of West
Virginia in an ethical manner.
Through education and innovation,
we will strive to maintain the
highest degree of quality in patient
safety and community health.”

5. 1. Messaging
Symbols
Current Proposed

6. 1. Messaging
Sub-Symbols
First-Responder Training

7. 1. Messaging
Sub-Symbols
Med Command

8. 1. Messaging
Sub-Symbols
Professional Education

9. 1. Messaging
Sub-Symbols
Introductory Education

10. 1. Messaging
Sub-Symbols
Social Media

11. 1. Messaging
Brochures
1. Tri-fold
– General Information
2. Booklet
– Detailed Information
3. Half-Page
– Information on Classes
– Possible attendees

12. 2. Public image
Website, Social Media, PR Events and Community Outreach.

13. 2. Public Image
Website

14. 2. Public Image
Website

15. 2. Public Image
Website
Sections
• About
• Classes
• Facilities
• Technology
• Media
• Contact
Homepage
• Picture slide show
• Grant Donors
• Announcements
• Social Media Links

16. 2. Public Image
Social Media
Revamp RETI Facebook Page

17. 2. Public Image
Social Media
Revamp RETI Facebook Page
Created October 18th
5 Likes
9 Posts
4 Photos
1 Talking About This

18. 2. Public Image
Social Media
Create and Manage RETI Twitter Account

19. 2. Public Image
Social Media
Create and Manage RETI Twitter Account
7 Tweets
2 Photos
8 Followers
17 Following

20. 2. Public Image
Social Media
Blog Spot on Comm. Blog

21. 2. Public Image
Community Outreach

22. 2. Public Image
Community Outreach
Designed to:
• Honor exceptional EMS personnel from WV’s EMS Regions
• Reunite EMS providers with the person treated and present
the actual patient scenario
• Generate positive media stories regarding pre-hospital care
and the West Virginia RETI EMS Champions Award
• Improve recruitment and retention in WV’ EMS community

23. 2. Public Image
Community Outreach
Already Established
Criteria: award categories
Date: September
Place: Charleston, WV
Attendees: 400-500
Financial plan: 300 Sponsors
Case summary
Still Needed
Budget
Save the date
Press release
Donation request
List of sponsors
Itinerary & Speaker
Dinner choices
Venue and Hotel

24. 2. Public Image
Community Outreach
Charleston Marriott Town Center
Grand Ball Room
Holds 400-700
Possible Venues:

25. 2. Public Image
Community Outreach
Ramada Charleston Downtown
Banquet Room, Board Room, Conference Room, Convention Room, Hall
Possible Venues:

26. 2. Public Image
Community Outreach
Edgewood Country Club
Ballroom, Board Room, Clay Room, Terrace, Edgewood Room, The South View Room
Possible Venues:

27. 3. Internal operations
Classes and Internal Communication.

28. 3. Internal Operations
Internal Communication
• Employee Reference Manual
– History
– Founders
– Staff Members and Bios
– Message from Doctors
– Current RETI projects
– Social Media Training
– Internal Communications
• Blog Page