TweetCamp San Antonio
July 18, 2009

Who Am I?
Process Improvement Champion – I want things to work better for
YOU!

Can I Use Twitter
(and other Social Media)
To Help My Career?

YES!
(the short answer)

(the long answer)
•Branding & Exposure
(make yourself easy to
find!)

(the long answer)
•Community

(the long answer)
•Opportunity &
Serendipity

(the long answer)
•Communication

What could go wrong?
1.Technology
Over 8 million users, most of whom sent
multiple messages a day, to dozens or
hundreds of followers.
What happens when its all a little too much?

Fail Whale

2. Like any tool….
…There is a right way and a wrong way…
http://www.youtube.com/watch?v=PN2HAroA1
2w

So how do we do it right?

Find the right people to follow!

How do I find them?
•People you know – LinkedIn!

How do I find them?
•People who blog in your knowledge
domain

How do I find them?
•Who are they following?

How do I find them?
•And –
oWho is Tweeting in your areas of interest?

Your Target Companies!!!!!!

Target Company Example
MichaelPBrennan: @bellware Overwatch
received official buy off from the VP to
sponsor Lean Software Austin, and wants to
help put an event together
Opportunity knocks!

YOUR
TARGET
COMPANIES

Make Yourself Easy To Find
•Make your Tweets Public
•Make sure your bio is available
•Make sure your resume is public
(-job, -jobs, -apply, -sample, -samples)
•Give them ways to contact you
•Make yourself identifiable
•Cross-branding is important! Link them all!

Be sure to fill out Bio and URL

Picture Yourself! hhh

Cross Branding

Cross Branding

What to Tweet?
•Tweet about things you know
•Tweet about things you learn
•Tweet links to Brand U
•Personal stuff is OK, but BE
PROFESSIONAL!
•Limit your output to what matters

Serendipity
•I Tweeted about author Neil Gaiman
RT From Neil Gaiman (@neilhimself) via Twitter: Read (and please pass
along) this by @Doctorow NOW: US, UK, Canada et al vs the blind on
copyright. I'm with the blind.
•A person whom I had a job interview with
a couple of weeks back Tweeted About his
3-year-old son’s love of Ice Road Truckers
•Things happen….

Serendipity
Get Hired Event
@dlairman Have a great time. Looks like it's
hosted by @ScottIngram, who I've met a
few times, great guy.

Organization

http://www.tweetdeck.com/beta/

Seesmic Desktop
http://desktop.seesmic.com/

Bits of Twitter Wisdom Around the
Web
Twitter's got versatility
http://www.chron.com/disp/story.mpl/busines
s/silverman/6255196.html
All You Need to Know to Twitter
http://www.nytimes.com/2009/05/07/technol
ogy/personaltech/07basics.html?_r=4&em
Articles that helped me get started

Bits of Twitter Wisdom Around the
Web
http://bizzantik.com/?p=124
The One Thing Twitter Forces Us To Do

Bits of Twitter Wisdom Around the
Web
Time Article - Using Twitter and Facebook
To Find a Job
http://www.time.com/time/business/article/0,
8599,1903083-1,00.html

A Contrary View
Why Twitter has Jumped the Shark
http://www.binarywave.com/blogs/eshupps/L
ists/Posts/Post.aspx?List=9c93c708%2De5c
e%2D4714%2Dbdea%2D499330361130&I
D=199
•Spam
•Short Attention Span
•The “Next Twitter”

Twitter and Malware
Twitter message could be cyber criminal
at work
http://door64.com/blog/n/10887

Questions?

Don’t Hesitate to Contact Me!