Lessons In Typography

{A book you just might need }
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Especially if you’re new to design,
a mid-level designer,
or an experienced pro.
In other words, this book is for pretty
much anyone who wants improve their
know-how and skill when it comes to
choosing and using typefaces for logos,
layouts, and websites.
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Let’s get started.
Here are 20 reasons
just might need
this book.
you
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{ Reason #1 }
Lessons in Typography reminds you that
typefaces are works of art that deserve
appreciation. Why is this important?
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It’s because appreciation makes us want
to look closer and learn more. Which leads
to more appreciation and more learning.
And on and on... forever...
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{ Reason #2 }
You’ll learn the language of type.
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The good news here is double: The
language of type is easy to learn, and, once
you learn it, you’ll be able to talk type with
designers who know what they’re doing.
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{ Reason #3 }
Your ear for typographic voices will
become more acute. And this is good.
Really good.
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After all, a typeface’s visual persona
is exactly what allows it to speak in voices
that are bold, quiet, no-nonsense, elegant,
rebellious, silly, sarcastic, and much more.
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You are listening to your typefaces’
voices, aren’t you?
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{ Reason #4 }
Lessons in Typography talks about all
kinds of ways of breathing life into
your typographic projects—from first
sketch to final art.
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{ Reason #5 }
You’ll be shown a bunch of ways to
create designs using as few as one
or two characters.
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And, yes, just about everything in
this book is taught with real-world
applications in mind.
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{ Reason #6 }
You’ll get a good look at digital
techniques that can be used to modify
and enhance typographic characters—
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techniques that can be employed to
add decor and imagery around, behind,
within, and on top of letterforms.
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These methods might prove very useful
the next time you’re working on a
monogram, drop-cap, or any other kind
of single-letter design.
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{ Reason #7 }
Ever hear of the Glyphs menu?
You’ll hear about it in this book.
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So, what’s the Glyphs menu? It’s a menu
within Illustrator and InDesign that offers
hidden typographic goodies like ligatures,
alternate characters, symbols, and even...
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lining and non-lining numerals. (And don’t
worry if you haven’t heard of some of these
things—they’re explained in the book.)
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{ Reason #8 }
You only live once, and there’s still time to
fall in love with punctuation marks.
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Ampersands especially. What’s not to love
about a cleverly designed ampersand?
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{ Reason #9 }
Lessons in Typography understands
that you’re probably looking for ideas that
will help you craft good-looking headlines
and word-graphics.
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So don’t worry. There’s plenty of
those inside this book.
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So many, in fact, that you’ll
never again look at certain
letters—the capital O—for example,
as one-trick typographic ponies.
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{ Reason #10 }
You’ll find lots of examples of logos
made entirely from type.
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Examples that show you how designs can
be built from a single typeface, assembled
from two or more skillfully selected fonts,
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and arranged in ways that allow
chosen words to call out for the
attention they deserve.
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{ Reason #11 }
You’ll get to take advantage of something
that sets Lessons in Typography apart
from most other books about type:
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This book swarms with imagery.
And why not? After all, designers are always
looking for ways of combining type, decor,
and images for logos, layouts, and websites.
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{ Reason #12 }
Because you want to have fun designing.
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And what’s more fun than getting to
wrap words with decorative enclosures,
illustrated borders, colorful backdrops, or
eye-catching typographic frames?
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{ Reason #13 }
Lessons in Typography takes into account
that you’re probably among the 99% of all
designers who would skip lunch...
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if given the green light to produce
the oversized—or even full-page—purely
typographic composition you’ve
been dreaming of.
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{ Reason #14 }
You’ve always wanted to create your own font.
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And this book shows you how.
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{ Reason #15 }
You’ll learn that software, a pen,
or a paintbrush are all you need to create
intriguing one-of-a-kind letterforms,
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words that spell things out using more than
just their alphabetic characters,
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and words that are presented as
larger-than-life ideas.
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{ Reason #16 }
As a designer, you can always use more
advice and information about choosing
fonts, presenting type on a page,
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and ensuring that your type is
clear and legible.
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{ Reason #17 }
You were wondering, just the
other day, about alternative ways of
presenting paragraphs—
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with or without a few images inserted.
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{ Reason #18 }
This book will supply you with proven
legibility-preserving methods of placing
text over images.
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And by the way, all the typographic
samples in this book are meant to be as
fun to look at as they are informative.
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{ Reason #19 }
You’re looking for overall design tips
that’ll help you find effective and attractive
ways of adding type to layouts—
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tips involving columns, margins, gutters,
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{ Reason #20 }
Lessons in Typography contains all kinds
of practical how-to demonstrations,
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and, of course, lessons in typography.
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Hi, I’m Jim Krause. I wrote and illustrated this book
and I want to thank you for taking the time to check it out.
Lessons in Typography is the third title in New Riders’
Creative Core series. Links to my site and all three of the
Creative Core books are on the next page.
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Find it:
Visual Design
Color For Designers
Lessons in Typography
Jim Krause Design
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Lessons In Typography

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