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L’ÉVOLUTIONDU DESSIN DES LOGO
If you immediately think of a brand or product upon hearing the word LOGO, then you certainly appreciate its power,…
Today, businesses are engrossed into all sorts of branding activities out of which logo design occupies the POSITION CENTRALE. You will not find any business without a logo or trademark these days*** ALSO CHANGE TEXT IN IMAGE: “YOUR LOGO” MUST BECOME “VOTRE LOGO” ***
LOGOS ALLOW BUSINESS OWNERS TO DISTINGUISH THEMSELVES IN A WORLD CLUTTERED WITH THOUSANDS OF BRANDS.
But how did this all get started?
Logo finds its genesis in Greek etymology. It is derived from ‘logos’ meaning ‘word’.The Greeks used to heavily rely on logos to get their concealed messages across kings and rules.Moreover, many ancient Roman and Greek coins showcase monograms (referred to as logos in the present era) of their kings.
The Assyrian, Mayan, Chinese, Egyptian and Babylonian cultures also made use of pictographs for communicating their ideas and words. These pictographs can be termed as ancient logos. If we talk about the 13th or 14th century, the monograms as described above were transformed into trademarks.
Coming to the 18th century, the age of INDUSTRIAL REVOLUTION, logo design & branding became all the more intense.Businesses, gradually, started embracing the branding culture in one way or the other. *** NICE IMAGE, BUT IS IN ENGLISH… FIND/MAKE ONE?? ***
With the advent of technology, logo design became all the more popular. The rise in visual arts and lithographic processes, further added, to the growth of logo design. In the 1890s era, logos found their way into corporate branding.
The Prudential Insurance’s ‘The Rock of Gibraltar’ logo was a huge success.Then, there was the old Nipper trademark of RCA wherein a Dog ‘Nipper’ sitting in front of a phonograph had a slogan ‘His Master’s Voice’.
The present age of logo design & branding has its root in 1950s. The Chase Logo crafted in 1960 by Chermayeff & Geismar paved way for the modern logo design.
Today, designers use latest technologies and include excellent graphics to churn out exemplary logo designs that simply take your breath away.*** Is really this collection of logos that breathtaking, modern and hitech-filled?? ***
Now-a-days, you simply cannot afford to ignore the power of logo design.
The logo design in recent years has become simpler and effective.Designers use various styles, cool fonts, visual effects etc. to craft unimaginable logos for businesses.
As designers become more experienced and new technologies get introduced with every passing day, logo design is expected to become all the more stronger and important part of marketing strategies for business organizations.*** Can we translate the text on the exit sign?Shouldbe: « ***