Dominos a part of your daily life（Mengen Kong）

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Final Case

Domino’s-
A Part of Your Daily Life
Mengen Kong

Target
Audience KPI
Background
Domino’s
Pizza
Big Idea
Tools
&
Tactics
Budget Summary

Founder:
Tom Monaghan
Background
Headquarters:
Ann Arbor Charter Township, MI
Founded:
June 10, 1960, Ypsilanti, MI
Introduction:
An American restaurant chain
&
An international franchise pizza
delivery corporation
* Founded
* Founder
* Headquarters
* Introduction

Families & Workers
around East Lansing
Meal
Target
Audience
Students & Faculties
in MSU
52,000
Lunch & Supper
* Families
&
Workers
* Students
&
Faculties

Top
Pizza Company
Accomplishment
EvaluationGoals
KPI

Domino’s
“Food Truck ”project
Big Idea
DIY Campaign-
“My Domino’s Pizza”
Cheap & Healthy & Quick
Pizza Combo
More Dine-in Restaurants
around East Lansing
* Food Truck
* DIY
* Combo
* Dine-in Restaurant

New Focus:
* Facebook Page
* Instagram
Tools&Tactics
* New Focus
* Traditional
Traditional:
Facebook & Twitter

Budget
Paid Media- Advertising Fund:
4% of Store’s weekly Royalty Sales
Implementation & Management:
$250 * 30h = $7,500
Strategy & Planning & Build:
$250 * 10h = $2,500
Total:
$250 * 40h = $10,000 (3 Months)

Mengen Kong

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Dominos a part of your daily life（Mengen Kong）

1. Domino’s- A Part of Your Daily Life Mengen Kong

2. Target Audience KPI Background Domino’s Pizza Big Idea Tools & Tactics Budget Summary

3. Founder: Tom Monaghan Background Headquarters: Ann Arbor Charter Township, MI Founded: June 10, 1960, Ypsilanti, MI Introduction: An American restaurant chain & An international franchise pizza delivery corporation * Founded * Founder * Headquarters * Introduction

4. Families & Workers around East Lansing Meal Target Audience Students & Faculties in MSU 52,000 Lunch & Supper * Families & Workers * Students & Faculties

5. Top Pizza Company Accomplishment EvaluationGoals KPI

6. Domino’s “Food Truck ”project Big Idea DIY Campaign- “My Domino’s Pizza” Cheap & Healthy & Quick Pizza Combo More Dine-in Restaurants around East Lansing * Food Truck * DIY * Combo * Dine-in Restaurant

7. New Focus: * Facebook Page * Instagram Tools&Tactics * New Focus * Traditional Traditional: Facebook & Twitter

8. Budget Paid Media- Advertising Fund: 4% of Store’s weekly Royalty Sales Implementation & Management: $250 * 30h = $7,500 Strategy & Planning & Build: $250 * 10h = $2,500 Total: $250 * 40h = $10,000 (3 Months)

9. Summary Achieve Benefits A native Michigan pizza brand In Revenue Area & Reputation Area

10. Mengen Kong