Pervasive Location Analytics

Pervasive Location Analytics − The Next
[
Frontier to Fall In the Enterprise Software?
Jitender Aswani, Strategy, Business Analytics, SAP

Agenda

1. Big Data & Pervasive Nature of Location-Based

Solutions

2. Location Aware Solutions from SAP

3. Demos From Centigon Solutions, Fresh Direct

and SAP

4. Q&A
© 2011 SAP AG. All rights reserved. 2

The Unstoppable Data Deluge…

In year 2008, a firm managing the supply
chain for retail clients saw…

100 GB of data per day

…flow through its network.
Source: The Economist
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024



and in year 2010, the amount of data flowing
through the network has increased by…

10x to 1 TB of data per
day
Source: IDC



In year 2009, American Drone aircraft sent
back…

24 Years

…worth of video footage.


and the next generation Drone models are
expected to produce…

10 to 30 times

…more data.


In 2005, humanity created…

150 EB

…of data.
Source: IDC



In 2010, humanity created…

8x more (1,200 EB)

…of data.
Source: IDC



According to IDC, data is…

doubling
…every two years and is expected to reach…

1.8 ZB
…(a trillion GB) in 2011.
Source: IDC


Ever increasing demand for smart analytical solutions that
can harness the Big Data and generate the right business
insights…


What –When-Where – Three questions all business ask
universally - the classic Business Analytics equation…

“What” happened?
“When” it happened?
“Where” it happened?


The “What” in “What-When-Where” Business
Analytics equation…

Worldwide, S
AP’s carbon
emission
reduce
d…
Source: SAP

The “When” in “What-When-Where” Business
Analytics equation…

In2010 ,
carbon
emission
reduced by
6% from
2009
levels…
Source: SAP

The “Where” in “What-When-Where” Business
Analytics Equation…

Carbon
emission
reduced in
both
EMEA
and NA
Source: SAP
© 2011 SAP AG. All rights reserved.
from 2009 to 14

Analyzing data on “Where” a.k.a location (geo)
dimension has not been that exciting…

Region 2009 2010
EMEA 287,115,120 259,280,691

Region 2009 2010
Americas 95,348,551 90,469,039

Region 2009 2010
APJ 64,627,692 71,738,049

Source: SAP

If data had both time and location (geo)
dimensions, few visualization solutions could
help…
City 2009 2010 City 2009 2010 City 2009 2010
Argentina 1,892,604 2,944,954 Indonesia 212,127 380,830 Russian Federation 2,897,359 3,368,540
Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87,135 275,082
Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325,843 279,582
Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802
Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035
Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217,525 245,225
Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266
Chile 427,713 742,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810
China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371
Colombia 715,549 1,309,819 Malaysia 732,026 968,832 Sweden 809,708 809,941
Croatia 196,538 230,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232
Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496,947 650,776
Czech -Rep 3,043,642 3,030,376 New Zealand 257,704 302,707 Thailand 235,441 370,219
Denmark 1,073,278 1,289,842 Nigeria 44,091 149,600 Turkey 528,217 761,957
Estonia 9,243 12,407 Norway 442,634 449,135 Ukraine 433,289 491,498
Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479
France 9,581,919 10,695,747 Peru 249,568 441,814 United Kingdom 11,404,364 10,184,147
Germany 197,207,281 166,986,765 Philippines 203,490 342,107 United States 76,350,285 61,884,405
Greece 753,209 813,469 Poland 1,569,985 1,625,997 Venezuela 427,588 579,540
Hong Kong 364,873 493,690 Portugal 905,358 968,307 Vietnam 22,683
Hungary 3,161,251 3,142,943 Puerto Rico 245,223 430,815
India 36,063,826 37,585,886 Romania 552,984 593,299

Source: SAP

And as more than 70% of organizational data has
location elements − address, region, lat/long…

Location Analytics or Location BI
will go pervasive in the enterprise…

Source: Yellowfin

Thanks to Google for democratizing maps, location
-based solutions are becoming pervasive…

Source: Southwest

With the big governments…

Source: Census.gov

And with the private enterprises…

Source: Centigon Solutions

In increasing numbers in mobile apps…


And social apps…


And also with data enthusiasts and bloggers
among others…

Source: Guardian.co.uk

England riots: was poverty a factor?
An example of Pervasive Location Analytics…

#1 The data on England riots


England riots data mapped…




#2 The data on poorest places in England


England riots data mashed with poverty data…

The map is colored by the Indices of Multiple deprivation, from blue (richest) to red
(poorest). Source: Guardian.co.uk



#2 The data on poorest places in England

#3 The data from magistrate courts on rioters


England riots data mashed with poverty and
rioters’ demographics data to answer questions…

The map is colored by the Indices of Multiple deprivation, from blue (richest) to red
(poorest). Source: Guardian.co.uk


Demo of Unlocking
Location Based Insights
on England Riots


Government has also put its “Big Data” on a map
to help citizens unlock location sensitive info…

Demo on
Recovery.gov

Source: Recovery.gov

Southwest Airlines is using maps in a very
innovative way to drive its travel business…

Demo on Southwest
GetAway Finder

Source: Recovery.gov

Another fascinating example of Pervasive Location
Analytics: Global maps of news papers…

Demo on a map
based global
newspaper solution


Location-based solutions which bring geo data to
life and unlock location aware insights…

?
Will it become pervasive in the enterprise



Solutions



and SAP

4. Q&A

At SAP, we certainly think so, hence this strategic
partnership with Google…
SAP and Google Team to Put “Big Data” on
the Map, July 27, 2011
http://youtu.be/VffG3MuQ4nc


This strategic partnership will bring location-based
solutions from SAP in near future…
Google Maps JavaScript API was built from scratch to be
optimized on various platforms including desktop and mobile

Google Earth API for 3D visualizations within a browser gives you
full control of controls, layers and movements of Google Earth

StreetView API for fully controlled applications leveraging the
Google’s own StreetView imagery

Geocoding API is a web service that finds the coordinates for a
street address or finds the street address at a given location

Elevation API is a web service that gives your business access to
graph and analyze Google’s elevation data

The Directions API has the ability to specify options
like tolls, highways and biking directions


SAP applications to leverage Google Maps to make
location-based enterprise solutions pervasive…

 BI client tools
 BI platform
 On-demand applications
 Mobile applications
 And more…



Solutions



and SAP

4. Q&A

GMaps Framework

Ryan Goodman
Centigon Solutions,
Inc.

ryan@centigonsolutio
ns.com
@rmgoodm
http://gmapsplugin.co
m


Technology Convergence

Location
BIG Data
Intelligence

Operational The
Business
Analytics “Cloud”

Consumerization of
IT


GMaps Platform
GMaps Platform


Location Intelligence in Action


Nimish Dixit, Fresh Direct

Senior Analyst, Transportation
Nimish has been involved in transportation operations and
business analysis at FreshDirect since 2006. He has been
a business champion for FreshDirect’s operational
analytics with experience building end to end management
processes.

© 2011 SAP AG. All rights reserved. 44 44

About FreshDirect
 FreshDirect is the leading profitable online grocer in the U.S.

 600,000 customers in New York, New Jersey and Connecticut

 Fresh-from-the-farm foods and brand-name groceries at
everyday low prices, all delivered to customers’ doors

 Expert 5-star Quality Ratings on all produce and seafood, daily

 Over 600 Entrees and Side Dishes, made fresh daily by
professional chefs using the finest, freshest ingredients

 FreshDirect has fulfilled more than 12 million orders to date

 FreshDirect ranks 70th on Internet Retailers America’s Top 500
guide

FreshDirect’s Mission

Build a World Class Fresh Foods Company

Re-Think and Shorten the Current Food Retail Supply
Chain from Source to Customer

Build the World’s Most Personalized Food Shopping
Experience


Operationalizing Data Consumption

FreshDirect Challenge:
How do you empower the front-line agent or manager to
confidently respond to the second or third degree
excuse/question that a report can’t answer?
Q. Why did you get a ticket? A. No, I didn’t.
Q. If you didn’t, why did we pay it? A. The cop
wrote it incorrectly

Mgmt Action: Let’s take a look
Solution: Build a management process that is supported
by visual, map-based dashboards as a key component.

Parking Ticket Challenge

 Awareness & Tools: Communicate to drivers
about how much FD pays in tickets

 Exception Reporting: DW/BOBJ weekly/daily
reports highlighting bottom performers for metric

 Coaching and Management: Empower
managers to own the conversation with drivers.
Deploy map based dashboard.


Parking Ticket Dashboard at FreshDirect


Driving Directions Dashboard at FreshDirect


Pervasive Location Analytics – SAP
BusinessObjects Explorer iPad demo…

SAP’s carbon footprint
Explorer iPad demo


Pervasive Location Analytics – SAP’s Visual
Business Demo – “Taking your business Visual”



Solutions



and SAP

4. Q&A

Pervasive Location Analytics – Can I answer your
questions?


Pervasive Location Analytics – My contact
information

jitender.aswani@sap.com
http://allthingsbusinessanalytics.blog
spot.com/
#jaswani
Thank
you!


Appendix


Addressing travelling salesman’s business issues
using SAP Sales OnDemand (if time permits)…

Geo elements in Sales
OnDemand


Addressing logistics related challenges using SAP
HANA and SAP BusinessObjects EventInsight…

Logistics and addressing
security threats iPad Demo


Pervasive Location Analytics

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