Everyone is talking about Innovation, yet do we really know what it is and how it can help us to do better projects, understand our users, reduce time wasting and reduce the risk of massive high profile failures from traditional project methodology?
We use these slides to present our Innovation Unpacked workshop, which gives an insight into how innovation can help your organisation to work better, smarter, faster and more creatively.
Content:
● Introduction to Innovation
● Introduction to new terminology and concepts
● We explore the difference between incremental, disruptive, open and radical innovation
● Innovation is a process - from Problem Space to Ideation Space to Solution Space
● Introduction and workshop practice using innovation tools - 5 Why’s / Collaborative Questioning / MIT Innovation Drill
● Innovation Killers - what will prevent you from innovating
● Agile vs. Waterfall Development methodology - how to avoid a big white elephant
● Design Thinking - focus on what the user needs, not what the organisation needs
● Innovation tools and methodologies
2. Team Satori Lab
satorilab.org
@TheSatoriLab
Jo Carter
@Jo_Carter64
Esko Reinikainen
@reinikainen
3. Low tech social network
Picture (Avatar) Likes
Interests, sports, food,
behaviours, people etc etc
Links
Tags
(Who are you? What are
you interested in?)
Dislikes
Pet hates, food, sport,
behaviours etc etc
5. Some new concepts
Black Swan Event
Design Thinking
Agile Development
Co production
Ethnography
Peer Economy
Crowdsourcing
Circular Economy
Time Banking
Triple Context
7. Innovation definitions
“The successful embodiment of a useful idea into the
marketplace.” - MIT
“Innovation is the process of idea management.” -
Tim Kastelle
21. Principles
Define the problem
Non linear
Reduce time of feedback loops
Embrace diversity
Iteration
User testing
Prototyping
22. Innovation is a process
Problem Space Ideation Space Solution Space
23. Problem Space Ideation Space Solution Space
A well
understood and
clearly defined
problem or
opportunity
Goals
An idea or set of ideas to
develop and test
Demonstration that the
idea works or evidence to
support a reworking of
the idea
Clarity about what
warrants implementation
and funding
An implemented and
sustainable innovation
25. Problem Statements….?
Responding to external (political/legal) changes in our operating
environment
Developing IT systems to cope with social media / changing customer
habits & expectations
Adapting or changing our core product (homes to let)
Creating a positive image of our sector and customers
26. The problem is that…..
1. not all our customers are able to cope with Welfare Reforms (esp.
Universal Credit)
2. our IT system can't deal with changing customer habits and
expectations
3. our product is losing its appeal, and this is compounded by legislative
changes
4. our image and worth (as a sector) is being devalued by those who
wish to demonise our customers
33. Ideation
Individual pursuit
Look from multiple perspectives
Defer judgement
Challenge assumptions
Look for the next right answer
34. Ideation Exercise
Write down as many ideas as you can think of for how to
reduce piracy.
http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg
35. Problem to ideate solutions for
Category Category Category Category Category
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
36. Piracy
At Sea Branded Music Political
Goods
Movies
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
Idea
37. The problem is that…..
1. not all our customers are able to cope with Welfare Reforms (esp. Universal
Credit)
2. our IT system can't deal with changing customer habits and expectations
3. our product is losing its appeal, and this is compounded by legislative
changes
4. our image and worth (as a sector) is being devalued by those who wish to
demonise our customers
60. Phase Understanding
problems and
opportunities
Generating Ideas Developing and testing
Ideas
Building the
case
Delivering and
implementing
Growing and
scaling
Changing systems
Activities Horizon scanning
Evidence scanning
Ethnography
Insight generation
Systems mapping
Foresight
Creativity methods
Design tools
Crowdsourcing
Awards and
rewards
Challenge prizes
Rapid prototyping
Service, product or
process design
Co-design
Light-touch evaluation
Cost-benefit modelling
Randomised control
trials
Market sizing,
development
and testing
Business case
analysis
Identifying
cashable
savings
Policy design
Programme design
Business
modelling
Organisational
Design
Service
transformation
Commissioning /
decommissioning
Business or
organisational
growth
Franchising
Licensing
Legislation
Spreading ideas
Transferring
practice
Trading
Building networks
Calibrating Markets
Changing behaviour
Changing laws and
regulations
Understanding
interaction of
technologies
Changing national
policy
Goal A well understood
and clearly defined
problem or
opportunity
An idea or set of
ideas to develop
and test
Demonstration that the
idea works or evidence
to support a reworking
of the idea
Clarity about
what warrants
implementation
and funding
An implemented
and sustainable
innovation
Innovation or
impact at scale
A transformation in the
way we do things
Front end of innovation Back end of innovation
Adapted from a Nesta model - nesta.org.uk