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UNPACKED
Team Satori Lab 
satorilab.org 
@TheSatoriLab 
Jo Carter 
@Jo_Carter64 
Esko Reinikainen 
@reinikainen
Low tech social network 
Picture (Avatar) Likes 
Interests, sports, food, 
behaviours, people etc etc 
Links 
Tags 
(Who are you? What are 
you interested in?) 
Dislikes 
Pet hates, food, sport, 
behaviours etc etc
Download Zone 
● Insight Moment 
● Change Moment 
● Action
Some new concepts 
Black Swan Event 
Design Thinking 
Agile Development 
Co production 
Ethnography 
Peer Economy 
Crowdsourcing 
Circular Economy 
Time Banking 
Triple Context
Learning Organisations 
Systems Thinking 
Personal Mastery 
Mental Models 
Team Learning 
Shared Vision
Innovation definitions 
“The successful embodiment of a useful idea into the 
marketplace.” - MIT 
“Innovation is the process of idea management.” - 
Tim Kastelle
Innovation Categories 
● Incremental Innovation 
● Radical Innovation 
● Disruptive Innovation 
● Open Innovation
Innovation Categories 
● Incremental Innovation 
● Radical Innovation 
● Disruptive Innovation 
● Open Innovation
Radical Innovation 
Step change in value creation 
Often characterised by ‘J’ curves 
‘Moonshots’ 
Perspective Shift
Hyperloop
Your next house could be 3D 
printed 
An illustration of how the Minibuilders would fabricate structures from the ground up. IAAC
Disruptive Innovation 
Creates an entirely new market category 
or 
Destroys an existing market category and 
replaces it with something new
Open Innovation 
Outside in, Inside Out 
Challenge Model
Break
Principles 
Define the problem 
Non linear 
Reduce time of feedback loops 
Embrace diversity 
Iteration 
User testing 
Prototyping
Innovation is a process 
Problem Space Ideation Space Solution Space
Problem Space Ideation Space Solution Space 
A well 
understood and 
clearly defined 
problem or 
opportunity 
Goals 
An idea or set of ideas to 
develop and test 
Demonstration that the 
idea works or evidence to 
support a reworking of 
the idea 
Clarity about what 
warrants implementation 
and funding 
An implemented and 
sustainable innovation
Problem Space
Problem Statements….? 
Responding to external (political/legal) changes in our operating 
environment 
Developing IT systems to cope with social media / changing customer 
habits & expectations 
Adapting or changing our core product (homes to let) 
Creating a positive image of our sector and customers
The problem is that….. 
1. not all our customers are able to cope with Welfare Reforms (esp. 
Universal Credit) 
2. our IT system can't deal with changing customer habits and 
expectations 
3. our product is losing its appeal, and this is compounded by legislative 
changes 
4. our image and worth (as a sector) is being devalued by those who 
wish to demonise our customers
5 Why’s 
Finding the underlying root causes
5 Why’s 
WHY is [old problem statement]? 
BECAUSE [new problem statement]! 
x5
Collaborative Questioning 
Group Exercise
Lunch
Ideation Space
Innovation Drill 
MIT
Ideation 
Individual pursuit 
Look from multiple perspectives 
Defer judgement 
Challenge assumptions 
Look for the next right answer
Ideation Exercise 
Write down as many ideas as you can think of for how to 
reduce piracy. 
http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg
Problem to ideate solutions for 
Category Category Category Category Category 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea
Piracy 
At Sea Branded Music Political 
Goods 
Movies 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea 
Idea
The problem is that….. 
1. not all our customers are able to cope with Welfare Reforms (esp. Universal 
Credit) 
2. our IT system can't deal with changing customer habits and expectations 
3. our product is losing its appeal, and this is compounded by legislative 
changes 
4. our image and worth (as a sector) is being devalued by those who wish to 
demonise our customers
SCAMPER 
Substitute 
Combine 
Adapt 
Modify 
Put (to other uses) 
Eliminate 
Remove (or reduce)
Innovation Killers 
Our focus on short-term results drives 
out ideas that take longer to mature
Innovation Killers 
Fear of cannibalizing current business 
prevents investment in new areas
Innovation Killers 
Most of our resources are devoted to 
day-to-day business so that few remain 
for innovative prospects
Innovation Killers 
Innovation is someone else’s job and 
not part of everyone’s responsibilities
Innovation Killers 
Our efficiency focus eliminates free time 
for fresh thinking
Innovation Killers 
We do not have a standard process to 
nurture the development of new ideas
Innovation Killers 
Incentives are geared towards 
maximizing today’s business and 
reducing risk
Innovation Killers 
Managers are not trained to be 
innovation leaders
Innovation Killers 
Managers immediately look for flaws in 
new ideas rather than tease out their 
potential
Innovation Killers 
We look at opportunities through 
internal lenses rather than starting with 
customers’ needs and problems
Break
Solution Space
Agile vs Waterfall
Waterfall 
Policy 
Action Plan 
Resource 
Allocation 
Implementation 
Evaluation
Waterfall 
Policy 
Action Plan 
Resource 
Allocation 
Implementation 
First point of contact 
with customer 
Evaluation
Iterative Loop 
Build 
Input Test Outcome 
Plan 
Evaluate
Double Diamond
Double Diamond 
Discover Define Develop Deliver
Customer Journey 
http://thisisservicedesignthinking.com/
Business model canvas 
http://www.businessmodelgeneration.com/canvas
Rapid Prototyping 
Exercise
Phase Understanding 
problems and 
opportunities 
Generating Ideas Developing and testing 
Ideas 
Building the 
case 
Delivering and 
implementing 
Growing and 
scaling 
Changing systems 
Activities Horizon scanning 
Evidence scanning 
Ethnography 
Insight generation 
Systems mapping 
Foresight 
Creativity methods 
Design tools 
Crowdsourcing 
Awards and 
rewards 
Challenge prizes 
Rapid prototyping 
Service, product or 
process design 
Co-design 
Light-touch evaluation 
Cost-benefit modelling 
Randomised control 
trials 
Market sizing, 
development 
and testing 
Business case 
analysis 
Identifying 
cashable 
savings 
Policy design 
Programme design 
Business 
modelling 
Organisational 
Design 
Service 
transformation 
Commissioning / 
decommissioning 
Business or 
organisational 
growth 
Franchising 
Licensing 
Legislation 
Spreading ideas 
Transferring 
practice 
Trading 
Building networks 
Calibrating Markets 
Changing behaviour 
Changing laws and 
regulations 
Understanding 
interaction of 
technologies 
Changing national 
policy 
Goal A well understood 
and clearly defined 
problem or 
opportunity 
An idea or set of 
ideas to develop 
and test 
Demonstration that the 
idea works or evidence 
to support a reworking 
of the idea 
Clarity about 
what warrants 
implementation 
and funding 
An implemented 
and sustainable 
innovation 
Innovation or 
impact at scale 
A transformation in the 
way we do things 
Front end of innovation Back end of innovation 
Adapted from a Nesta model - nesta.org.uk
Download Zone 
● Insight Moment 
● Change Moment 
● Actions
Interested in more?..... 
satorilab.org 
@TheSatoriLab 
Jo Carter 
@Jo_Carter64 
Esko Reinikainen 
@reinikainen

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Innovation Unpacked

  • 2. Team Satori Lab satorilab.org @TheSatoriLab Jo Carter @Jo_Carter64 Esko Reinikainen @reinikainen
  • 3. Low tech social network Picture (Avatar) Likes Interests, sports, food, behaviours, people etc etc Links Tags (Who are you? What are you interested in?) Dislikes Pet hates, food, sport, behaviours etc etc
  • 4. Download Zone ● Insight Moment ● Change Moment ● Action
  • 5. Some new concepts Black Swan Event Design Thinking Agile Development Co production Ethnography Peer Economy Crowdsourcing Circular Economy Time Banking Triple Context
  • 6. Learning Organisations Systems Thinking Personal Mastery Mental Models Team Learning Shared Vision
  • 7. Innovation definitions “The successful embodiment of a useful idea into the marketplace.” - MIT “Innovation is the process of idea management.” - Tim Kastelle
  • 8. Innovation Categories ● Incremental Innovation ● Radical Innovation ● Disruptive Innovation ● Open Innovation
  • 9. Innovation Categories ● Incremental Innovation ● Radical Innovation ● Disruptive Innovation ● Open Innovation
  • 10. Radical Innovation Step change in value creation Often characterised by ‘J’ curves ‘Moonshots’ Perspective Shift
  • 12. Your next house could be 3D printed An illustration of how the Minibuilders would fabricate structures from the ground up. IAAC
  • 13.
  • 14. Disruptive Innovation Creates an entirely new market category or Destroys an existing market category and replaces it with something new
  • 15.
  • 16.
  • 17. Open Innovation Outside in, Inside Out Challenge Model
  • 18.
  • 19.
  • 20. Break
  • 21. Principles Define the problem Non linear Reduce time of feedback loops Embrace diversity Iteration User testing Prototyping
  • 22. Innovation is a process Problem Space Ideation Space Solution Space
  • 23. Problem Space Ideation Space Solution Space A well understood and clearly defined problem or opportunity Goals An idea or set of ideas to develop and test Demonstration that the idea works or evidence to support a reworking of the idea Clarity about what warrants implementation and funding An implemented and sustainable innovation
  • 25. Problem Statements….? Responding to external (political/legal) changes in our operating environment Developing IT systems to cope with social media / changing customer habits & expectations Adapting or changing our core product (homes to let) Creating a positive image of our sector and customers
  • 26. The problem is that….. 1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit) 2. our IT system can't deal with changing customer habits and expectations 3. our product is losing its appeal, and this is compounded by legislative changes 4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
  • 27. 5 Why’s Finding the underlying root causes
  • 28. 5 Why’s WHY is [old problem statement]? BECAUSE [new problem statement]! x5
  • 30. Lunch
  • 33. Ideation Individual pursuit Look from multiple perspectives Defer judgement Challenge assumptions Look for the next right answer
  • 34. Ideation Exercise Write down as many ideas as you can think of for how to reduce piracy. http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg
  • 35. Problem to ideate solutions for Category Category Category Category Category Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
  • 36. Piracy At Sea Branded Music Political Goods Movies Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
  • 37. The problem is that….. 1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit) 2. our IT system can't deal with changing customer habits and expectations 3. our product is losing its appeal, and this is compounded by legislative changes 4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
  • 38. SCAMPER Substitute Combine Adapt Modify Put (to other uses) Eliminate Remove (or reduce)
  • 39. Innovation Killers Our focus on short-term results drives out ideas that take longer to mature
  • 40. Innovation Killers Fear of cannibalizing current business prevents investment in new areas
  • 41. Innovation Killers Most of our resources are devoted to day-to-day business so that few remain for innovative prospects
  • 42. Innovation Killers Innovation is someone else’s job and not part of everyone’s responsibilities
  • 43. Innovation Killers Our efficiency focus eliminates free time for fresh thinking
  • 44. Innovation Killers We do not have a standard process to nurture the development of new ideas
  • 45. Innovation Killers Incentives are geared towards maximizing today’s business and reducing risk
  • 46. Innovation Killers Managers are not trained to be innovation leaders
  • 47. Innovation Killers Managers immediately look for flaws in new ideas rather than tease out their potential
  • 48. Innovation Killers We look at opportunities through internal lenses rather than starting with customers’ needs and problems
  • 49. Break
  • 52. Waterfall Policy Action Plan Resource Allocation Implementation Evaluation
  • 53. Waterfall Policy Action Plan Resource Allocation Implementation First point of contact with customer Evaluation
  • 54. Iterative Loop Build Input Test Outcome Plan Evaluate
  • 56. Double Diamond Discover Define Develop Deliver
  • 58. Business model canvas http://www.businessmodelgeneration.com/canvas
  • 60. Phase Understanding problems and opportunities Generating Ideas Developing and testing Ideas Building the case Delivering and implementing Growing and scaling Changing systems Activities Horizon scanning Evidence scanning Ethnography Insight generation Systems mapping Foresight Creativity methods Design tools Crowdsourcing Awards and rewards Challenge prizes Rapid prototyping Service, product or process design Co-design Light-touch evaluation Cost-benefit modelling Randomised control trials Market sizing, development and testing Business case analysis Identifying cashable savings Policy design Programme design Business modelling Organisational Design Service transformation Commissioning / decommissioning Business or organisational growth Franchising Licensing Legislation Spreading ideas Transferring practice Trading Building networks Calibrating Markets Changing behaviour Changing laws and regulations Understanding interaction of technologies Changing national policy Goal A well understood and clearly defined problem or opportunity An idea or set of ideas to develop and test Demonstration that the idea works or evidence to support a reworking of the idea Clarity about what warrants implementation and funding An implemented and sustainable innovation Innovation or impact at scale A transformation in the way we do things Front end of innovation Back end of innovation Adapted from a Nesta model - nesta.org.uk
  • 61. Download Zone ● Insight Moment ● Change Moment ● Actions
  • 62. Interested in more?..... satorilab.org @TheSatoriLab Jo Carter @Jo_Carter64 Esko Reinikainen @reinikainen