1.
Future of Retail 2021 Webinar Notes

2.
Psfk Sponsored
“Future of Retail 2021”
COVID-19 Retail Impacts

3.
psfk Founder/President: Piers Fawkes
https://www.linkedin.com/in/piersfawkes/
Psfk Partner/President Research: Scott Lachut
https://www.linkedin.com/in/scott-lachut/

4.
Digital acceleration McKinsey retail insight 2020
referenced repeatedly
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-
has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever
“When respondents were asked why their organizations didn’t implement
these changes before the crisis, just over half say that they weren’t a top
business priority. The crisis removed this barrier.”

5.
Key Takeaways:
1. +10 year acceleration in digital growth
2. The “store” evolves to support digital
3. Subscription media impacts marketing

6.
Digitally accelerated strategies:
1. Data drives personalization
2. Loyalty programs evolve
3. Omni-channel re-org

7.
The store evolves to support digital:
• High touch customer service
• Scale ship from store
• Store sensory experience
• Localized digital traffic hub

8.
Aftermath of subscription media:
1. Traditional marketing disrupted
2. Fragmented consumer reach
3. Customers opting out

9.
New marketing alternatives:
1. Shoppable videos
2. QR Codes
3. Sound Media
4. Experiential Branding

10.
“Lululemon has in recent years aspired to
transform itself from a simple yoga outfitter
into an ‘experiential brand’.”
https://financialpost.com/news/retail-marketing/what-lululemons-500-
million-deal-to-buy-mirror-says-about-the-future-of-exercising-at-home
Experiential Branding Case Study:
Lululemon

11.
“Our goal with Tide Cleaners is to help
people’s increasingly busy lives revolve more
around what matters, and less around their
laundry.”
https://www.businesswire.com/news/home/20190219005586/en/Tide-
Takes-Laundry-Into-the-Future%E2%80%A6-and-Out-of-Your-Laundry-Room
Experiential Branding Case Study:
Tide

12.
Thank You

13.
Reach Me
Joan Braatz
Vice President Merchandising
Retail | B2C | B2B
braatzjoan@gmail.com
214-733-9677
https://www.linkedin.com/in/joanbraatz/
https://joanbraatz.com/