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GOOGLE
ADSENSE
What Is Google AdSense?
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Pay Per Click Advertising
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Pay Per Click (PPC) Listings
Pay Per Click or Sponsored Search Results
7 Stages of PPC Management
1. Research Your Market Category
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2. Plan & Structure Your Campaign
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Research Phase
Keywords: Awnings
Too Broad!

Shopping Phase
Keywords: Retracta...
3. Write Your Advertising Copy
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4. Organize Bids
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5. Landing Pages
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6. Review Performance
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7. Experiment & Test
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Benefits of PPC Advertising
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GEO Target Your Ads
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Defining Profitability

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HINT : Geographic Qualifiers
Google AdSense Optimization Tips
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Google AdSense Optimization Tips
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Find Me On The Web:

Pinterest:
http://www.pinterest.com/joannchedid/
Google+:
https://plus.google.com/u/0/108461537119252...
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Google AdSense Presentation

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Google AdSense Presentation

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Google AdSense Presentation

  1. 1. GOOGLE ADSENSE
  2. 2. What Is Google AdSense? • • •
  3. 3. Pay Per Click Advertising • •
  4. 4. Pay Per Click (PPC) Listings Pay Per Click or Sponsored Search Results
  5. 5. 7 Stages of PPC Management
  6. 6. 1. Research Your Market Category • • • • • • • •
  7. 7. 2. Plan & Structure Your Campaign • • • • Research Phase Keywords: Awnings Too Broad! Shopping Phase Keywords: Retractable Awning Getting better! Buying Phase Key words: Retractable Awning near Dayton NJ BEST!
  8. 8. 3. Write Your Advertising Copy • • •    
  9. 9. 4. Organize Bids • • • • • • •
  10. 10. 5. Landing Pages • • •  
  11. 11. 6. Review Performance • • • • • • • • • •
  12. 12. 7. Experiment & Test • • • • •
  13. 13. Benefits of PPC Advertising • • • • • •
  14. 14. GEO Target Your Ads        
  15. 15. Defining Profitability    HINT : Geographic Qualifiers
  16. 16. Google AdSense Optimization Tips • •   
  17. 17. Google AdSense Optimization Tips •  • 
  18. 18. Find Me On The Web: Pinterest: http://www.pinterest.com/joannchedid/ Google+: https://plus.google.com/u/0/108461537119252334760/posts LinkedIn: http://www.linkedin.com/pub/joann-chedid/16/5a4/159

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