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Digital Evangelism - The Ins & Outs

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I cover what Digital Evangelism is and how you can use it to your company's advantage.

Presented at SearchFest 2013

Publié dans : Business

Digital Evangelism - The Ins & Outs

  1. 1. Digital Evangelism In & Out Joanna Lord VP of Growth Marketing SEOmoz @joannalord
  2. 2. Buzz words suck. But they are buzzing for a reason.
  3. 3. So what is Digital Evangelism?
  4. 4. Digital Evangelism is… [externally] When someone builds relationships, creates a community, and spreads the good word about a particular mission, product or brand.
  5. 5. Digital Evangelism is… When you represent your customers feedback, build for company-wide visibility, become a brand sentiment gauge & a million other things. [internally]
  6. 6. people powered revolution.
  7. 7. Today’s marketer mustcare more than everwhat every singlecustomer thinks.
  8. 8. It’s now our job to not just get their attention, but make it memorable, and effective but also itmust be mutually valuable.
  9. 9. build relationships: partners, influencers, press.
  10. 10. build relationships: partners, influencers, press. seek out identify relevant influencers press biz dev unique UVP opportunities WOM handshake marketing evangelist hustletool for seeking out these influencers: http://followerwonk.com/
  11. 11. create, seed & grow an amazing community.Educate.
  12. 12. create, seed & grow an amazing community.• customer communities• educational forums• industry conferences• meetups, events, etc.
  13. 13. solidify, spread, and evolve your company’s mission.
  14. 14. solidify, spread, and evolve your company’s mission. Shape & Iterate Evolve Internal Share Evangelism Collect Feedback
  15. 15. be the customer’s voice & provide feedback.
  16. 16. be the customer’s voice & provide feedback. Brand Sentiment Product Suggestions Industry shifts Customers Competitive analysis
  17. 17. build awareness through company wide infrastructure.
  18. 18. build awareness through company wide infrastructure. Reporting Out Education Accessible Data
  19. 19. push hard on brand monitoring & become a gauge.
  20. 20. push hard on brand monitoring & become a gauge.
  21. 21. …and everything else that sounds like a good idea.
  22. 22. that’s a lot…and you need to do that on top of your job.
  23. 23. that’s what separates the great from the good.
  24. 24. there’s a lot of challenges. FollowResources Proof Staffing Silos Consistency Through
  25. 25. so you need to do all the things. Build relationships. Seek out influencers. Create a community. Be responsive. Evolve your story. Be the customers voice. Provide feedback. Set up company wide infrastructure. Monitor brand Look forward. Push the conversation further. Be unique. Be engaging Exude passion for what you are doing.
  26. 26. and that’s what we are good at…creating change.
  27. 27. Thank You! Joanna Lord VP of Growth Marketing SEOmoz @joannalord

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