1. Commercialising your Health Tech Innovation
By
João Bocas

2. the essentials ……is it a business ?

3. let’s validate my brilliant idea

5. how to validate

6. the important bit..
• talk to your customer personas
• ask meaningful questions without
influencing
• no Jargon / Technical – Just simple
• aim for a nice sample size i.e 50 –
100 people
• avoid scanning for answer
• user driven health innovation

7. next steps….who is involved ? can we co-create ?

8. Alivecor Kardia - ECG mobile device

9. case study
• Atrial Fibrillation affect 2 million people
• 100.000 people die per year
• 80% preventable with better diagnosis
• 1.3 million ECG’s in UK
• 33 NHS providers using the device

10. customer need and demand

11. avoid costly mistakes

12. Coffee Break…

13. part 2 – commercialising your health tech innovation

14. engage and start with why…. golden circle
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

16. resilience is key

17. business driven approach

19. simplify your processes

20. define your market and understand process

21. market entry strategies

22. know it well
• your competition
• your marketplace
• your customer
• the influencers
• understand challenges

23. route to market : B2C
totally online – via digital
example : free app download – also know as
freemium

24. B2B
strategic partnerships
resellers
distributors
B2B2C

25. 3 p’s of start up success : people , people , people
team ( people )
product ( people )
plan ( people )

26. Top 100 Digital Health Influencer, Tech Entrepreneur, Advisor
Thank You, Obrigado, Tak , Tack , Danke, Gracias, Merci, Kiitos
e-mail : joao@digitalsalutem.com
@WearablesExpert
www.linkedin.com/in/joaobocas