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Video Recruiting at HireCamp

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Video Recruiting at HireCamp

Of the most intriguing topics showcased at HireCamp was video recruiting. Presenting the topic was Jason LaBarbera of Sunol Group. Now, when the term “video recruiting” gets thrown around, most think of a Skype-type solution where a recruiter talks to a candidate over the Web, or maybe they think of an archive-like solution where answers to questions are recorded for a recruiter to review at their convenience. LaBarbera’s angle on video, however, was much more promotional in nature.

Of the most intriguing topics showcased at HireCamp was video recruiting. Presenting the topic was Jason LaBarbera of Sunol Group. Now, when the term “video recruiting” gets thrown around, most think of a Skype-type solution where a recruiter talks to a candidate over the Web, or maybe they think of an archive-like solution where answers to questions are recorded for a recruiter to review at their convenience. LaBarbera’s angle on video, however, was much more promotional in nature.

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Video Recruiting at HireCamp

  1. 1. Jason LaBarbera
  2. 2. Current Methods of Recruiting • LinkedIn • Career Page • Calls • Email • Post and Pray
  3. 3. Why is this not working? • Company Messages are EXACTLY the Same • Too Many Opportunities Candidates • Hate Talking to Recruiters
  4. 4. Where Does the Time Go? • Pitching • Adding more names (sourcing) • Managing Hiring Manager expectations • Making excuses
  5. 5. Key to success • 3 unique videos (series) • Sent in sequential order T,W,Th • Yield Optimal results • Final step… automated pitch Candidates are engaged and informed
  6. 6. Video is better than you (kinda)!!
  7. 7. 01 30 150 No Media With Media Touched 20% - 25% Response Rate When Using Media Properly
  8. 8. Types of Media… • Viral • Top Tens • Personalized • General Overview • Animation • Pitch Automation
  9. 9. Using Media in Today’s Fight for Talent • Increase your Response Rate • Increase your Engagement Opportunities
  10. 10. •Questions? Hit me up to talk VIDEO Recruiting: 415.408.8187 jason@sunolgroup.com

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