DineroPronto proposes a mobile-to-mobile funds transfer app targeted at the Mexican American market to provide cheaper and more convenient international money transfers. Currently, such transfers cost $8-20 per transaction. The app could reduce costs by 40% and be offered through partnerships with retail banks, providing a new revenue stream. Initial projections estimate $208,500 in revenue the first year from 12 bank partners, with positive cash flow and a breakeven point reached with only $41,700 in sales.

1. Feasibility Analysis
Jessica Alfaro
Eric Bryning
Jeff Houde
Entrepreneurship 502
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2. DineroPronto
The Problem
 Current funds transfer costs $8 - $20
(1x per month = $600 annually)
 Lack of banking services targeted to
Mexican Americans

3.  reduced costs
 increased speed, convenience and safety
 targeted to Mexican Americans
 “branchless” Western Union
$$$
Solution:
mobile-to-mobile
funds transfer App
DineroPronto

4. Consumer Market (Chicago Metro)
Commercial Market (Chicago Metro)
100 retail banks and financial service
firms with more than 3000 branches
interested in:
DineroPronto
• 1.2 million Mexican Americans
• 3 million fund transfers annually =
• $1.3 billion in funds transfer annually
•100% mobile penetration in Hispanic market
• Android most popular platform
• developing deeper relationships with
Mexican American customers
• adding this additional revenue stream

5. DineroPronto
Account Balance: $1705.50
Sender
Money Transfer Product
Balance: $1705.50
TRANSFER $100!
Gabriel Mauela"
Theresa Perez!
Hector Rodriguez"
Receiver
1
Balance: $1605.50
APPROVED
2
$100 DEPOSIT
773-867-5309
Jorge Garcia!
Balance: $1605.50
02/17/2012 8:13 PM
SUCCESSFUL
$100 TRANSFER TO"
951-761-7549
Theresa Perez!
3
$ $

6. Unique Consumer Benefits
DineroPronto
 Safer
 More convenient
 Faster
 More affordable ($5 per transaction)
DineroPronto costs consumers
40% less than current rates
These reduced transfer fees foster
increased utilization of banking services
resulting in greater financial literacy

7. Unique Commercial Benefits
 Offers small, medium and large consumer banks
tool for acquisition, retention and maintenance of
Mexican American consumers
 Utilizes mobile-to-mobile technology’s
low cost and security to service this
market’s funds transfer
 White label product
 Lower upfront costs for banks
DineroPronto

8. Competition
 Brick and Mortar Money Service Businesses
 Online Competitors
• mobile
• internet
• internet and retail
DineroPronto

9. Marketing Strategy
Pitch unique benefits and offering to large
and growing consumer bank market
 Relationship-based sales
 Press releases
 Social Media
 Trade shows
 Discount programs
DineroPronto

10. Management Team
Uniquely diverse and qualified with
requisite experience
 Marketing
 Microfinance
 Risk and compliance
DineroPronto

11. Business Model
 Contract App with retail banks and
financial services firms
• Transaction fees ($0.25/transaction fee)
• App support ($200/member licensing fee)
 Low fixed costs and negligible
variable costs
DineroPronto
 Manageable start-up costs
• Marketing consulting ($150/hour)

12. Year 1
12 Commercial Clients
• Revenue of $208,500
– Transaction Fees = 50%
– Marketing Consultation = 35%
– App Support = 15%
• EBIT = $166,600
• Net Income = $150,940
Year 2
Client flow and expenses stabilize
• Revenue growth from incremental increase in
transaction volumes
• Net income = $318,469.50
DineroPronto

13. Breakeven Analysis
$100,000
$100,000
Fixed and Total Expenses**
Revenue
Breakeven
$41,700*
Sales Volume
IncomeandExpenses
**A contribution margin cannot be calculated
as there are no significant variable costs
associated with DineroPronto services.
*As there are no variable costs,
the breakeven pint is equivalent
to the fixed costs of $41,700
DineroPronto

14. Significant Milestones
 Hiring application development team
 Sourcing an existing mobile-to-mobile
banking application platform
 Testing beta version for proof-of-concept
case study
 Rollout of consumer and client
applications
DineroPronto
Balance: $1705.50
TRANSFER $100!
Gabriel Mauela"
Theresa Perez!

15. Mission Statement
Deliver affordable funds
transfer products to Mexican
Americans and increase reach
of financial products and
services to the underbanked.
DineroPronto