For many businesses that have been focussing on more traditional marketing methods, discovering how to use Facebook Advertising to increase leads and sales, is much more profitable and powerful than a Superbowl Commercial.
2. 1.73 Billion
D A I L Y A C T I V E
F A C E B O O K
U S E R S
W O R L D W I D E A S
O F 1 S T Q U A R T E R
2 0 2 0
3. 253 Million
M O N T H L Y A C T I V E
U S E R S I N T H E
U N I T E D S T A T E S
A N D C A N A D A
F O R T H E F I R S T
Q U A R T E R O F
2 0 2 0
4. 25-34 = 68.8m
35-44 = 47.8m
45-54 = 36.7m
55-64 = 29.8m
Monthly Active Users
in USA by Age
5. 8 Million
A C T I V E
A D V E R T I S E R S I N
1 S T Q U A R T E R
2 0 2 0
Facebook Advertising is getting more competitive - but it's not too late!
7. Superbowl 2020
30 Second TV Ad - $5.6m
Audience Viewers - 99.9m
$56.06 P E R T H O U S A N D
I M P R E S S I O N S
8. Drawbacks
N O A U D I E N C E
T A R G E T I N G
Shown to anyone who has the
Superbowl on.
N O C L E A R D A T A
While the Ad was aired on TV,
there's no data as to how many
watched the ad.
N O F O L L O W U P
No way to continue to market to
people who may have seen the ad
let alone those who want to learn
more.
10. What can
you do with
Facebook Ads?
R E T A R G E T
A U D I E N C E S
Continue to warm up potential
Leads.
C A L L T O A C T I O N
Easily provide people with the
option to provide their details to
learn more.
R E A L T I M E D A T A
Know exactly how many people
watch your videos, engage with
your content and how much each
action costs.
H I G H L Y T A R G E T E D
A U D I E N C E S
Want to target women who live in
Saint Paul, Minnesota who have
children between the ages of 13-
17, who are married and are
frequent international travellers?
You can.
11. 3 Mind Blowing Reasons To Use
Facebook Ads To Increase
Leads and Sales... on Autopilot.
A U D I E N C E S T A R G E T I N G
M A G N E T I C
M A R K E T I N G
12. 1.Audiences
1.Upload your database.
All Leads
All Demonstrations
ALL CUSTOMERS
When it comes to uploading our Customer Lists, you can target
people who purchased your product 3 years ago, with ads to
upgrade to the latest product.
These are what we call 'warm' audiences and your Customer list is
your hot audience - people who have already purchased from you.
13. Once you upload your lists such as your
Customer List, you can then create a
'Lookalike' Audience which means
Facebook will create an audience for you
to target that is based on the same
characteristics as your Customers which
is unique to you.
2. Create 'Lookalike' Audiences
14. 2. Targeting
You want to always be attracting new
Leads. So as well as using cold
'Lookalike' Audiences there's hundreds of
targeting options to chose from to get
your ads in front of your ideal client.
In some cases you may even be able to
target your competition's audience.
Education
Financial
Life Events
Parents
Relationship
Work
Business & Industry
Family & Relationships
Hobbies and Activities
Shopping and Fashion
Anniversary
Travel
Engaged Shoppers
Demographics
Interests
Behaviors
15. Highlight the benefits of your product to your potential
customers, so that they are sold before you even get
them on the phone. This can all be done directly on
Facebook.
3. Magnetic Marketing
16. Also capture those who are ready to take action, and
then increase awareness and benefits before inviting
to book again again.
3. Magnetic Marketing
17. Renault Australia
3.4 million people reached (Koleos)
1,100 leads with 40% converted to test drives at launch
(Koleos)
840 leads with 35% converted to test drives at launch
(Megane)
11.8X more cost efficient than overall cost per sale
(Megane)
18. ADT showed the ads to homeowners in the US
who weren’t already ADT customers. To extend
ad reach, the company also created and
targeted lookalike audiences based on its
current customers, people who had recently
signed up for the home appointment and ADT
website visitors.
40% higher lead completion rate
(impression-to-lead form fill)
20% lower cost per lead
24% lower cost per appointment
58% lower cost per sale
ADT Security USA
19. 3X return on ad spend
40% average decrease in cost per lead with dynamic ads
for lead generation using dynamic ads for auto
Camping World
For this campaign, Camping World wanted to
create a great shopping experience that would
generate high-volume leads at a low cost.
20. No other
marketing
method
compares.
A S Y O U C A N S E E . . .
Using your Custom Audiences to retarget previous leads, creating Lookalike
Audiences to create unique cold audiences and retargeting strategies that
are not available on any other marketing medium, Facebook Ads provide a
smarter and more strategic method to take potential leads through the
journey of awareness, consideration and conversion.
What difference will it make to your business, if you have people reaching
out to you, who have been watching, reading and engaging with your Ads
and want to know more?
A marketing system than runs on autopilot whether you are at work, asleep
or on vacation and is targeting your ideal customer...
21. Get a copy of this
presentation go to
J O D Y M I L W A R D . C O M / G E T L E A D S
L E T ' S C O N N E C T :
F A C E B O O K . C O M / J O D Y M I L W A R D
L I N K E D I N . C O M / I N / J O D Y M I L W A R D
T W I T T E R . C O M / J O D Y M I L W A R D
