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The 9 Step Selling System - Jody Raynsford Copywriters
1. 9 STEP SELLING SYSTEM
9 STEP SELLING
SYSTEM
The elements you NEED in your sales copy to
make serious money online (even if you failed
your English GCSE)
3. 9 STEP SELLING SYSTEM
THIS WORKS
EVERYWHERE
➤ Sales letters
➤ Sales pages
➤ Videos
➤ Pitches
➤ Emails
➤ Face to face selling
➤ Social media
4. 9 STEP SELLING SYSTEM
WHY LISTEN TO ME?
• Jody Raynsford - direct response copywriter
with clients in US and UK
• Sectors from health and fitness, personal
development, technology
• Responsible for multiple 6-figure sales letters
and combined sales of over one million dollars
• 14 years previous experience as journalist and
editor
6. 9 STEP SELLING SYSTEM
Author of
The Engagement
Formula
Four part formula to help you
grab your readers’ attention,
win trust and transform them
into lifelong customers.
Available on Amazon or
download free here
7. 9 STEP SELLING SYSTEM
UK Copywriting
Academy
➤ 80/20 Copy Course
➤ Six Figure Sales Letter
Masterclass
➤ How To Sell Without Being
Salesy Online Workshop
➤ Business Blogging Mastery
www.ukcopywritingacademy.com
18. 9 STEP SELLING SYSTEM
➤ News - “New discovery helps…”
➤ Danger - “WARNING: If you’re a 60 year old man with…”
➤ Shame/insecurity - “For the woman who is older than she looks”,
“Are they being promoted right over your head?”
➤ Curiosity - “What NEVER to eat on an airplane”, “Six types of
investors: which one are you?”
➤ Benefits - “How to win friends and influence people”, “You can
laugh at money worries”, “
➤ Insider knowledge - “What everybody ought to know…”, “
➤ Money - “Former barber earns $8,000 in 4 months”
➤ Irresistible offer - “Limited offer…”, “Save 50%…”, “
20. 9 STEP SELLING SYSTEM
LIKE
➤ Tone
➤ Authentic
➤ Rapport
KNOW
TRUST
➤ Who are you?
➤ Why should I listen to you?
➤ What’s your story?
➤ Authority
➤ Educate, Entertain or Enrage
➤ Sharing, Curating, Simplifying
22. 9 STEP SELLING SYSTEM
“the ability to share
someone else's feelings
or experiences by
imagining what it would
be like to be in that
person's situation”
45. 9 STEP SELLING SYSTEM
➤ Price - “I can’t afford it…”
➤ Knowledge - “I don’t know enough”
➤ Value - “I can get this free on the internet”
➤ Alternatives - “Isn’t product X better for me?”
➤ Differentiation - “This is no different to X…”
➤ Time - “I don’t have time to do this…”
➤ Self-belief - “I can’t do this myself…”
➤ Need - “Do I really need this?”
➤ Experience - “I’ve done this before and it failed, how is this
different?”
➤ What if? implications - “What if this works - what next?”
56. 80/20 COPY
WANT TO TAKE NEXT STEP?
THE 80/20 COPY COURSE
10-part video course, includes:
➤ How to write killer headlines that forces
your audience to read
➤ Exactly how to write benefits vs features
➤ Strategies to unlock what your buyer is
REALLY wants… so you can sell it to them
➤ Perfect proof to skyrocket your sales
Today just
£27+VAT
www.ukcopywritingacademy.com/8020
57. 80/20 COPY
Click here to book your session today
BOOK YOUR FREE STRATEGY
SESSION NOW
58. 9 STEP SELLING SYSTEM
Want a copy of these slides?
Simply email SLIDES to
marketing@jodyraynsford.com