There is a world—no, a universe—of data available to mobile devices that can be combined with location data to generate a much more engaging and personalized mobile experience. Who’s using it? How can you? Get creative!! This presentation will explore how latitude and longitude can be combined with time of day, sunrise/sunset calculations, weather reports, phases of the moon, alignment of the planets, biorythmic patterns, proximity to family and friends, etc… in order to generate meaningful “lifestyle” applications and immersive gaming experiences--all with novel visualizations and a sense of humor.

1. Location, Location, Location…
• Joe Davis
• White Horse

2. This presentation is NOT…
• Coding hour
• Stone tablets from on high
This presentation IS…
• Ideation – fodder for the grey matter
• Think up something new

3. Yesterday’s science fiction
is today’s reality!

4. Location is so 2009
2012? Not so much. Why?

5. Location is so 2009
2012? Not so much. Why?

6. User context to the rescue
• The user’s environment, tools, and self
• Context-sensitive applications hunt and
gather application input by observing the
user or asking them for clues
• Be somewhere or do something

7. Optional:
Applying creative context
to user context
• SCA for the digital age

8. Hardware:
the eyes and ears of the application
• Narrow it down – Smartphones
Let’s go through them individually, then we’ll
combine them for fun!

9. Global Positioning (GPS)
• Or… Wi-Fi triangulation
Provides:
• Location (Lat, Lon, Altitude)
Can be used to decipher:
• Direction of travel
• Proximity to other objects
• Speed

10. Accelerometer
Provides:
• Pitch, yaw, roll
Can be used to decipher:
• Position relative to gravity
• Motion/Gestures

11. Camera
Provides:
• Visual reference to environment
Can be used to decipher:
• What I see
• Light vs. dark
• Inside vs. outside
• AR Targets (Augmented Reality)

12. Two Cameras
Provides:
• Parallax
Can be used to decipher:
• Depth perception
• 3D meshes

13. Compass
Provides:
• Electro-magnetic field (EMF) detection
Can be used to decipher:
• Position relative to the North and South poles
• Presence of EMF

14. Microphone
Provides:
• Audio signal input
Can be used to decipher:
• Ambient noise levels
• Verbal input cues

15. Data / Web Services
Provides the awesome-sauce for richer contexts
Can be:
• Collected from user
• Pulled from online service provider

16. Examples:
• Calendar/Contacts
• Proximity to other users/locations (Geoloqi)
• Driving directions/terrain (Google Maps or…)
• Weather, current or forecast (NOAA, etc…)
• Astronomical data
• Astrological data
• Prices for goods/services/commodities

17. Do you have data someone could use?
Be a sport and share!
Doesn’t matter how:
• ReST
• SOAP
• RPC
• RDF
• ATOM/APP

18. Give us some examples!
Read: finally, some pictures…

19. Zombies, Run!

20. Parallel Kingdom

21. Motorola Smart Actions

22. Let’s explore an app idea right now!
• Premise: Vampires, Hunters, Werewolves
• You are the playing piece
• Event-based interactions
• Proximity detection
… add creative context…
• Sunrise/sunset
• Full moons
• Cloud cover

23. More ideas?

24. Ghost Hunter
• Record EVP (electronic voice phenomenon)
• Detect EMF (electro-magnetic field)
• Get video/photo evidence
• Upload to server and swap ghost stories

25. Galactic Empire
• Who wants to be mayor of Starbucks when
you could be ruler of the galaxy?!?
• Use AR to visualize and interact with trade
routes… (ala Google Sky)

26. Send royalties to…
• jdavis@whitehorse.com
• @_Joe_Davis_