Entrepreneurship VR Presentation

1. Ethereal
Experience

2. Introduction
▸ Business Plan
▸ Opportunity
▹ Service
▹ Competition
▹Industry
▹Target
▹Value Chain
▹Scalability
▹Operations

3. Business Model

4. ▸ Consumers want New, Innovative, and Unique experiences
▸ Target Market is Technology Hungry
▹ We create new adventures, take risks, and travel for
entertainment
▸ Product / Service: Benefits, Experiences, Features
▹ Customer: Wants, Needs, Fears… Substitutes
Business Model
4

5. ▸ Competitive Advantage exists in
Cost, Service, and Strategies
▸ Competitive Advantage exists
Everywhere
▹ Pepsi v Coke
▹ Nike v Adidas
Business Model
5
▸ We compete with every form of Entertainment

6. The Uniqueness of the Product

7. ▸ The gaming walls can turn, flip, and move to make different settings
to have several games in one location.
▸ This is a place where we will always have the newest games and
best equipment.
▸ Bring in a restaurant side to the business.
▸ With part of the warehouse being a restaurant, we will separate
rooms where you can eat in Hawaii, Rainforest, or Italy.
Uniqueness
7

8. ▸ The Void costs $30 for 30 minutes
▸ Ethereal Experience will be $8 for 15 minutes up to
an hour.
▸ With the money from restaurant revenue, we can
make the cost cheaper.
Cost
8

9. ▸ Partnering with professional sporting leagues to be
able to have virtual reality games shown.
▸ Great for people to be at the game without actually
being there.
▸ Re-live experiences
New Innovation
9

10. Competition and Target Segments

11. ▸ The Void
▹ Virtual reality park Lindon, Utah
▸ Samsung Gear VR
▹Personal headset VR
▸ All other entertainment sources
▹Amusement parks, movie theatres, etc.
Competition
11

12. ▸ Who?
▹ Young adults to middle aged adults 24-40
▸ Where?
▹ Washington D.C.
▸ How?
▹ Through online and TV ads and word of mouth
Target Segments
12

13. ▸ Tom, Joe, and Neil
▸ 28, 25, 27 years old
▸ They like to hangout, play video games, and spend time with friends
▸ Full time Careers
▸ Willing to spend money on entertainment
▸ Live 30 minutes outside of DC
Persona
13

14. Value Chain

15. Value Chain
15
Inbound
Logistics
Operations Outbound
Logistics
Marketing
Sales
Services

16. Inbound Logistics
16
● Processes related to Receiving, Storing,
and Distributing inputs internally.
● We do this by:
○ Having great relationships with our
Partners, Suppliers, and Manufactures

17. Operations
17
● The stage where the Materials become the
Final Product
● We can do this by:
○ Producing Top Quality Equipment
○ Having Updated Systems
○ Producing New Experiences

18. Outbound Logistics
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● These are the activities that deliver your
Service to the Customer
● We can do these things by:
○ Creating great first impressions
○ Being part of the Community
○ Finding Innovative ways to disrupt the
Target Market

19. Marketing & Sales
19
● Social media presence
● Advertisements
● Videos about virtual reality
● Showcase prices
● Promoting health

20. Services
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● Virtual tutorials
● Sign waivers
● Information centers
● Customer survey
● Fast speed response time
● Repair time fast

21. Scalability and Structure

22. “▸ Scalability: One of the only venues to offer newest
technology with high quality entertainment.
▸ Market that few have taken in today’s world of entertainment.
▸ “The experience ‘is radically different than any computing
experience you’ve had before’”. (WSJ, Christopher Mims, 2016)

23. Supply Chain
(Retailer)
“Ethereal Experience”
23
(Manufacturers)
“Oculus ”
(Suppliers)

24. 24
Structure
Chief Executive Officer
(CEO)
Implement sales-
strategy
Implement new
technology strategically
Stay current with
technological trends
Chief Financial Officer
(CFO)
Marketing Strategy
Chief Operating Officer
(COO)
Chief Technology
Officer
(CTO)
Budgets Financial
Strategy
Chief Marketing
Officer (CMO)
Decides on leasing
and equipment
Ensures Activities are
done on time
Details are done
correctly

25. 25
THANKS!
Any questions?