THe internet market in India is growing like never before and large multinational companies are investing in getting their share of the market. The segment of small and midrange web service providers is facing harsh competition. Learn what you can do to be a winner and grow your business as Managed Service Provider.
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3 GOLDEN TIPS TO WIN FROM LARGE COMPETITORS
1. THREE GOLDEN TIPS TO WIN FROM
LARGE COMPETITORS
WHD.india 28-09-2016, Ritz Carlton, Bangalore
Joeri Borstlap, MD Resello
2. Market growth in India
462 million internet users
360 million mobile users
30 % penetration
31% growth in H1 2016
1 billion in 2020
50 million SME’s
Source: Growth of internet users vs
mobile internet (DAZEINFO) 2016
3. Market shares – developed vs developing
Source: Spamexperts and https://hostadvice.com/marketshare/
4. What do “Big Players” do?
Invest heavily in upfront marketing
Develop complete product offering
Upsell through customer engagement
Acquisitions: Eat the small
6. TIP 1: WIN ON DOMAIN NAME PRICING
Offer domains at lower rates than competitors!
To be or not to be: It all starts with a domain name
Indian market has high volume of new customers
Domains are the most important to win new customers
Calculate cost per customer and earn back time
Givers Gain: Give a domain and gain from other services
Buy domains at lowest rates to minimize investments
8. TIP 2: BE MORE EFFICIENT
Automate your processes and pool recourses to win through
the advantage of scale
Global: Pool recourses to integrate processes and products
Local: Be physically closer to the customer
Choose a highly integrated business automation platform
Choose a solution which matches your scale:
Web based (manual) - Ready made ecommerce
- Plugin module for WHMCS - API
10. TIP 3: ADD BETTER LOCAL VALUE
Natural advantage of Managed Service Providers (MSP’s)
Indian culture: DIY versus DIFM
Regional payments (cash) and support
Largest margin is at bottom of the market
Personal approach
Choose a regional vendor with excellent support!
11. BE A WINNER !
== LUCKY DRAW: 5 X 150 .COM @ 3.99 USD PU ==
FOR RESELLERS ONLY UNTILL END OF 2016