3. Interviews
Television documentaries rely on interviews,
which can be used to make a contrast of
observation sequences. Interviewee is either
seen or unseen. Speaker is questioned and
address the interviewer, not the audience.
4. Interviews
The interviews follow convention as the interviewee is either placed on the right
or left of the shot and also answers questions to the interviewer across the shot. In
this case from right to left. The rule of thirds is also used when placed the
interviewee in the shot.
The Mise en scene of the shot is made by adding the boxes of chocolate
to the right hand side of the shot and also graphics are used to show the
occupation and name of the interviewee. Also the interviews follow convention as
each interviewee repeats the question before answering.
5. Type of Documentary
The documentary we made followed the
conventions of most documentaries as it was
a mixed narrative documentary meaning it
consisted of both interviews and voice overs.
This helped get different points of views into
the documentary and mean that it wasn’t
biased towards certain views.
6. Lighting
High key lighting is used to stick to conventions
of interviews.
Also, Archive material in the form of newspaper
articles is used to add some facts to the
documentary and also these link in to the
interviews with the doctor and with the
Dentist.
7. Sound
The voiceover used for our documentary
follows conventions of the documentaries we
watched as it had a males voice that uses
standard English.
We also used the same person to record the
voice over for our Radio advert to follow
conventions.
9. Narrator
The narrator used for the radio advert is the
same as that used for the documentary this
keeps with convention.
It is also a young male voice that uses
standard English and has an interesting tone
of voice to keep the viewer enticed.
For the ending of the radio advert the voice
over’s tone is altered when he says the
scheduling to help it stand out to the listener.
10. Music
For the music used in the radio advert we
used a song called chocolate by snow patrol
which kept in with the topic of chocolate.
We also found an instrumental version of the
song to keep in with conventions as the
words would distract from the voice over.
11. Extracts
Outtakes from the documentary are used in
the form of sound bytes from the vox pops.
This adds a taster of what information can be
expected in the documentary if the person
chooses to watch it.
Also, to follow the conventions we chose to
begin the advert with a question to grab the
listeners attention.
13. Image
One main image is used that is eye catching and also the image is of a girl
covered in chocolate and this helps anchors the text saying “Chocolate
Covered” also the fact that the person is smiling helps anchor the “Love”
of chocolate. The advert is landscape which follows conventions.
14. Logo
The Channel 4 logo is positioned on the right of the page and is also
positioned horizontally in the centre. The colour scheme also matches the
colour of logo and in this case it coloured brown to match the topic of
chocolate.
15. Text
The title and slogan is placed on a solid block background to match conventions of
channel 4 print adverts and the colour of the background also matches the colour of
the logo. The Scheduling is also featured here. Words are kept to a minimum to avoid
boredom and also if the advert is put on a billboard it will make it easier to read as
people are driving by. The positioning statement is catchy and memorable and also
links into the documentary.
