Pengenalan Google Adwords untuk digunakan dalam promosi digital marketing toko online.

1. Google Adwords
@oggix

2. •
• iklan baris & sosial media (tokobagus / kaskus) (fb, twitter)
• marketplace (tokopedia, ebay)
• web (jejualan)
Platform Jualan Online

3. iklan baris & sosial media
- zero branding
- full promo
marketplace
- half branding
- half promo
web
- full branding
- zero promo
+- Platform

4. full branding + full promo = ?
full branding + full promo

5. web + channel
web
Twitter
Forum
dllFB
Iklan
Baris
SEO
Google
Adwords

6. •
• gratis
seo, iklan baris
• berbayar
facebook
google adwords
Promo

7. lama, bisa bertahun-tahun
susah, hasil ga tentu
murah, long term
SEO

8. Langsung Jadi
Langsung Menghasilkan
Langsung Boros
Berbayar

9. Iklan
Rp 100.000,- = Rp 110.000
No Pain No Gain
iklan
100.000,-
revenue
110.000,-
net profit
10.000,-
1 M → net profit 100jt

10. Siap Serius ?

11. Google Adwords
Campaign Ad Group
Ad
Keywords

12. • Search Network
• Display Network
Ad Type

13. Search Network

14. Daily Budget per Campaign
Budget per Ad Group
Budget per Keyword
Budgeting

15. • Location
• Language
• Device
• Remarketing
• Schedule
Targeting

16. How to:
Murah
Hasil banyak
Optimization

17. Jurus Pamungkas = X
Need Based
Trial & Error
Optimization

18. Impressions → Dilihat
Clicks → Di-klik
Conversion → Rp ;-
Optimization
Impressions Clicks Conv.

19. • CTR
• CPC
• Avg. Pos
• Cost. / Conv
• Conv Rate
Trial & Error !!!!
Optimization

20. Position:
Based on rating
- kesesuaian iklan dgn isi website
- CTR tertinggi (paling menguntungkan untuk google)
Focus on Conversions!!!!!!!!
Optimization

21. Maunya apa?
Branding → Display Networks
Conversion → Search Networks + Remarketing
Optimization

22. Display Networks
→ banyak tampil
→ CTR Rendah
→ CPC Murah
→ Kualitas Rendah
→ Conversion Rendah
→ Banner. Cool!
Remarketing → agoda, blibli, zalora
Display Networks

23. Search Networks
→ Jarang tampil
→ CTR Tinggi
→ CPC Tinggi
→ Kualitas Tinggi
→ Conversion Tinggi
Search Networks

24. Web = Branding = Butuh Promosi
Google Adwords Optimization = Need Based + Trial & Error
Focus on Conversions
Trial & Error !!
So

25. Thanks
@oggix