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Blockchain and the impact on ad tech

Presentation DML netherlands about blockchain

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Blockchain and the impact on ad tech

  1. 1. and the impact on ad tech Blockchain Johan de Groot | Co-Founder & CTO Faktor Anke kuik | Co-Founder & COO Faktor | Vice Voorzitter IAB Programmatic Taskforce
  2. 2. Technology Disrupts Markets
  3. 3. We can’t predict the future
  4. 4. Unless you are working in the movie industry..
  5. 5. Blockchain
  6. 6. Data is currently centralized
  7. 7. What do we do with data?
  8. 8. Blockchain Enables Decentralisation
  9. 9. Transparency
  10. 10. Smart contract
  11. 11. Public vs Private
  12. 12. One Big Distributed Database
  13. 13. Challenges - Relatively new - Scale - Speed
  14. 14. Blockchain & Ad Tech - Solution to Transparency Issue? - Identity Management
  15. 15. Power To The People! GDPR aims to put personal data back in the control of the individual. - Right to access her/his data - Right to erasure (right to be forgotten) - Right to portability (being given their data)
  16. 16. 1.Solution to transparency issue? 2.Contract Execution 3.Identity Management Enabling Data Ownership Identity Management Platform - The individual is in control of his/her data - Feedback on ads - Better Online Experiences
  17. 17. What role will blockchain play for your business?
  18. 18. Thank you Johan de Groot | Co-Founder CTO Faktor johan@faktor.io Anke Kuik | Co-Founder COO Faktor anke@faktor.io

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