1. making diabetes suck less

2. mySugr: A digital solution to optimize
integrated diabetes management
THE WHAT AND WHO
Anton Kittelberger, Chief Operating Officer
mySugr GmbH | Schottenfeldgasse 69/3.1, A-1070 Vienna
Company Register | FN 376086 v
Place of Jurisdiction | Commercial Court Vienna
DVR: 4015732

3. Driven by
People with
Diabetes
ABOUT US
Vienna & San Diego
65 employees
17 people with diabetes

4. True Love from
Customers
ABOUT US
Receiving customer love,
unheard of in medical industry
Highest rated medical offering
in App Store & Play Store (4.6)
Unbelievable success stories

5. Biggest Digital
Diabetes Customer
Base Worldwide
ABOUT US
• 1.2M registered users globally
• 1000 new registrations / day
• >1BN datapoints
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
2012 2013 2014 2015 2016 2017

6. Problems

7. A Global Epidemic
PROBLEMS
Diabetes grows exponentially
Healthcare spendings explode
Patients are lost between doctor visits
Therapy tools deliver awful user experience
2014 2035
Africa
Middle East & North Africa
387
million
592
million
South East Asia
South & Central America
Western Pacific
Europe
North America & Caribbean
+53 %

8. Solution

9. Truly user centric
medical solution
APP
Smart Diabetes-Tracking
CE, risk-class 1 & 2b
Calculates insulin dose
Covers all diabetes data needed

10. Automatic
documentation
CONNECTIVITY
Seamless transfer of therapy data
Realtime availability of patient records
Less time spent on self-management

11. Smart delivery of
usage based supply
SUPPLIES
pro Patient / Monat
High quality test strips & lancets
Automatic calculation of strip consumption
Automatic delivery direct to patients, no need
for prescription

12. Facilitate interventions
when needed
COACHING
Insights through machine learning
Population management: Interventions chosen
by risk/urgency/severity
Certified Diabetes Educators

13. Simplify life with
diabetes
MYSUGR BUNDLE
Connected meter
Usage-based unlimited test-strips
Automated Population management
Unlimited Coaching with CDEs

14. Outcomes

15. OUTCOMES
210mg/dL 176mg/dL
Blood Glucose
9.0% 7.8%
e-HbA1c
Hompesch et al., ATTD 2017
Patients in better control
After 4 weeks of use, HbA1c > 8%, n = 440, p < 1e-20
High BG Risk 5.3high 3.5medium

16. OUTCOMES
210mg/dL 173mg/dL
9.0% 7.7%
Blood Glucose
e-HbA1c
High BG Risk
Hompesch et al., ATTD 2017
Patients in better control
After 6 months of use, HbA1c > 8%, n = 440, p < 1e-20
5.3high 3.4medium

17. What’s new?

18. mySugr Insights
WHAT’S NEW?
Personalised, data driven
education
Algorithms find where therapy
can be improved
Fitting educational content is
delivered to the user

19. Hey Mister!
We are looking out for you and our app noticed something
interesting in your data!
It looks like you've been having a lot of hypos between 12:00
AM and 06:00 AM. To be precise, you've had 5 hypos at this
time of day, within the last 30 days.

20. WHAT’S NEW?
8 patterns – focused on time based analysis
Usability/usefulness:
> 70% open rate
~ 90% found it helpful in their therapy
> 40% read the educational material
Tremendous positive feedback!
Results so far
Hey Mister!
We are looking out for you and our app noticed something
interesting in your data!
It looks like you've been having a lot of hypos between 12:00
AM and 06:00 AM. To be precise, you've had 5 hypos at this
time of day, within the last 30 days.
Your Basal Insulin
Throughout the day, your sensitivity to insulin changes.
This means you might need different amounts of basal
(or long-lasting) insulin at different times of the day.
You can actually test your basal rate to help optimize
your background insulin doses?
The Right Factors
Taking the right amount of insulin for your meals or
corrections means you need to know your
carbohydrate and correction factors. That can be
tricky! But don’t worry, we have a tool that might help.
Hypos and Alcohol

21. Analyse further
Change my therapy
Monitor more closely
Take it up with my doctor
Learn more about it
0 5 10 15 20
WHAT’S NEW?
What actions will you take?

22. Good reminder
Gave me more details
Helps me focus
New to me!
0 12,5 25 37,5 50
WHAT’S NEW?
How did it help you?

23. WHAT’S NEW?
From idea to launch in 3 months
Rapid learning, testing and iteration
700 patients involved in the development
Getting smart,
the smart way