1. Johanna Li Rivera
Sevilla Biltmore A5, Guaynabo, PR 00966 Phone:787 587-3838
johannali.rivera@outlook.com
Objective
Successful in creating and implementing strategic plans, administering budgets,
and developing improved processes to meet short and long-term objectives and
maximize results. Experienced in all aspects of promotional campaigns and
special events production. Knowledge of logistics and production timelines to
guarantee a coordinated plan execution.
Marketing Performance:
Coordinated execution of email broadcast campaigns, public relations, marketing
trade shows and events, outbound calls, media advertisements, field promotions,
customer communications, and other marketing plans. Represented companies
in different branding activities – Corporate events, trade shows, marketing
conferences, and industrial meetings. Frequently managed online marketing
campaigns successfully and published write-ups on social networking websites
and blogs. Assisted company marketing managers in coordinating and
integrating various marketing and communication activities.
Functional skills include: Sound knowledge of marketing principles – Close
familiarity with current technologies social media and their effective marketing
application. Market project management –motivated, confident, multitasks,
creative, innovative and energetic. Proficient user of Microsoft Office (Excel,
Word, and PowerPoint).
Education
University of Phoenix, Guaynabo, Puerto Rico 2001-Bachelor of Science in
Business -Concentration in Marketing
Experience
September/2014- February / 2015
MarketingPromotionsSpecialist-RICOH – Adecco Hato Rey,
Puerto Rico
Work with a comprehensive demand generation plan, including email programs
social media, paid search, display advertising, content requirements and
webinars. Track and measure all marketing investments. Work with the
marketing operations, web development and search teams to ensure lead
generation and nurture programs. Coordinate with the marketing operations and
sales team on sales enablement and Lead management initiatives. Support list
building strategy. Define and document marketing /demand generation

2. processes. Support industry events and conferences. Experience with customer
database such as sales force.
Febraury /2011- To August / 2014]
MarketingManager- LimariSchool-Carolina,Puerto Rico
Directed the planning and execution of corporate events(meetings and
fundraising events) to maximize company’s productivity. Developed business
strategies, marketing plans, forecasting and budget to ensure company’s
profitability and presented it to the Board of Directors.Organized reports such as
but not limited to Financial Statements, IRS, Department of State of PR and
Municipal Tax Report and Payroll. Increased tuition by 10% annually and
expanded facilities.
June / 2005 - January / 2011
Traffic Department - DraftFCB AdvertinsingAgency-Guaynabo,
Puerto Rico
Responsible for managing the flow of work to ensure that ads are completed on
time for publication or broadcast. Ensure that ads are completed within budget.
Worked closely with members of the account management and creative teams to
ensured that worked flows efficiently through the agency from the initial brief to
the point where it is released to the media. Worked with schedules to ensure that
advertisement production progresses efficiently through its different stages and
completed on time. Coordinated the work of many different people inside and
outside the agency. Discuss the scope of work, schedules and budgets with the
account management team to prepare a framework for planning workflow.
Consulted media planners to confirm copy dates for the advertisements.
Assessed the production requirements. Identified external service providers,
such as illustrators, photographers, video production companies and printers,
who will be providing material for the campaign.
May / 2001 - June / 2005
Sales & Promotions Manager -OrientalBank
Creates and runs promotional marketing campaigns to increase sales or the use
of products and services. They provide additional incentives to consumers
through a range of strategies including competitions. Involved in all stages of the
process, making sure a campaign runs smoothly. In charge to keep everybody
involved in the campaign informed and up to date and provide central
administrative support to the team. Developed effective social networking,
radio, and print ad campaigns to promote events and maximize company’s
profitability. Demonstrated an unwavering commitment to customer service,
adding new customers while maintaining premium service levels with existing
accounts. Developing ideas for promotional marketing campaigns; briefing other
agency staff, such as creative teams and production departments. Writing and
proofreading promotional marketing copy. Compiling budgets and costing
supplies and projects.