AdMob Case Study: Sherwin Williams ColorSnap App

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A $15,000 burst campaign with AdMob's iPhone ads over a 2 day period helped Sherwin-Williams rise from #70 in their category in the app store to #18. Daily downloads increased >500%. Email promotemyapp@admob.com to learn more.

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Sherwin-Williams ColorSnap App Case Study August 7, 2009 2009 AdMob, Inc. Confidential & Proprietary

App Store Dynamics ©2009 AdMob, Inc. Confidential & Proprietary ,[object Object]

Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones

App Store rankings are based on the total number of downloads over a short period of time (~24hrs)

Getting ranked is critical to the success of your app and the only way users will download your app in large numbers,[object Object]

Using ColorSnap Based on the yellow color I selected from the image, the app suggests a color palette with paint shades I touched the color palette to learn more about the paint colors The app also has a store locator feature ©2009 AdMob, Inc. Confidential & Proprietary

AdMob Ads Drove Downloads in a Burst Campaign Sherwin Williams Ad on Flixster App in the AdMob network Sherwin-Williams Page in the App Store Installing the Sherwin Williams App ©2009 AdMob, Inc. Confidential & Proprietary

Burst Campaign Spend: $15K in two days AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network >11.9 million impressions >129,000 clicks >1.08% CTR Daily Downloads increased >500% Rank boosted from #70 to #18 in category Campaign Recap ©2009 AdMob, Inc. Confidential & Proprietary

Advertising Campaign Increased Daily Downloads 5X Organic Downloads based on being highly ranked and discoverable Day 2: 533%increase in downloads over previous week’s average Day 1: 392%increase in downloads over previous week’s average Day 2 Day 1 ©2009 AdMob, Inc. Confidential & Proprietary Source: Sherwin-Williams

Increased Rank from #70 to #18 in Utilities Category ©2009 AdMob, Inc. Confidential & Proprietary Day 2 Day 1 #18 #18 #22 #21 #26 #43 #70 Advertising Source: iTunes

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AdMob Case Study: Sherwin Williams ColorSnap App

1. Sherwin-Williams ColorSnap App Case Study August 7, 2009 2009 AdMob, Inc. Confidential & Proprietary

3. Most users discover apps by browsing the Top 25 or the Most Popular Apps by Category from their iPhones

4. App Store rankings are based on the total number of downloads over a short period of time (~24hrs)

6. About ColorSnap – An Innovative Brand Extension ColorSnap App Launch Page I took a picture of a NY Taxi as my color inspiration I touched the image of the taxi - the app identifies the color and let’s you “touch to view your palette” ©2009 AdMob, Inc. Confidential & Proprietary

7. Using ColorSnap Based on the yellow color I selected from the image, the app suggests a color palette with paint shades I touched the color palette to learn more about the paint colors The app also has a store locator feature ©2009 AdMob, Inc. Confidential & Proprietary

8. AdMob Ads Drove Downloads in a Burst Campaign Sherwin Williams Ad on Flixster App in the AdMob network Sherwin-Williams Page in the App Store Installing the Sherwin Williams App ©2009 AdMob, Inc. Confidential & Proprietary

9. Burst Campaign Spend: $15K in two days AdMob Action: App Store CPC text ads targeting AdMob’s US iPhone Network >11.9 million impressions >129,000 clicks >1.08% CTR Daily Downloads increased >500% Rank boosted from #70 to #18 in category Campaign Recap ©2009 AdMob, Inc. Confidential & Proprietary

10. Advertising Campaign Increased Daily Downloads 5X Organic Downloads based on being highly ranked and discoverable Day 2: 533%increase in downloads over previous week’s average Day 1: 392%increase in downloads over previous week’s average Day 2 Day 1 ©2009 AdMob, Inc. Confidential & Proprietary Source: Sherwin-Williams

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AdMob Case Study: Sherwin Williams ColorSnap App

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