Get rid of writer's block. After content audit, before taxonomy, tie it all together using mind mapping.

1. MIND MAPPING FOR
CONTENT REUSE

2. VER-MAC IS IN QUÉBEC CITY, CANADA, WITH A
SATELLITE OFFICE IN MINNEAPOLIS, MN. IT’S A
THIRD-GENERATION FAMILY-OPERATED
BUSINESSTHAT BEGAN IN 1957.
TODAY, WITH OVER 200
EMPLOYEES, VER-MAC
MANUFACTURES OVER 70
TRAILERS PER WEEK.

3. VER-MAC PRODUCTS HAVE A 70% CONTENT REUSE

4. COOL.
BUT HOW DOYOU
WRAPYOUR MIND
AROUNDTHIS?
WHAT’S BETWEEN
AN AUDIT AND
TAXONOMY?

5. MIND MAPPING!

6. MIND MAPPING!

7. MYTECH COMM MIND MAP…

8. LEADS FOR YOUR MIND MAP…

9. MY PRODUCTS MIND MAP…

10. IT BECOMES EASY TO MIND MAP…
TADAH!
TONS OF SNIPPETS!
THIS IS YOUR WHITE-PAGE KILLER: PICK CONTENT, DRAG-DROP AND ADJUST!

12. PERSONA?
 NUMBER OF DOWNLOADS
 ZENDESKVOTES
 COMMENTS HEARD FROMTHE
SUPPORT
 SUPPORT, SUPPORT, SUPPORT

13. DEMO CLIP: INSERT A
SNIPPET
AND IT STOPS HERE.
MY cCMS,
SMARTDOCS,TURNS IT
INTO CONTENT.

20. DEMO CLIP: EDIT
VARIABLES

22. DEMO CLIP: BUILDING
THE MANUAL

25. CONDITIONS