Metrics in Developer Relations can be perplexing, often leading to confusion and vague advice. In this talk, I share practical insights gathered from my extensive research and hands-on application within my current company. If you've ever felt lost in discussions where specific recommendations are elusive, join me. This session is a down-to-earth guide for both newcomers and experienced professionals, offering practical wisdom to navigate the metrics maze.

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Navigating the
DevRel Metrics Maze
– A Humble Guide
Johannes Dienst
Developer Advocate

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https://www.swyx.io/measuring-devrel
https://devrel-kpis.com/

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It depends!

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Business Goals
Photo by Felix Mittermeier

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Photo by Felix Mittermeier

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1. Registered Developer Accounts
2. Developer Satisfaction score
3. Time To Hello World (TTHW)
4. Time to First WOW! Exclamation (TTFWE)

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Framework
“a basic structure underlying
a system, concept, or text”

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1 Signup / registration
1 Monthly Active User
1 Average Sales deal
1 Download / install
North Star Value (NSV)

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1 Signup / registration
1 Monthly Active User
1 Average Sales deal
1 Download / install
1 Potential View
of logo in newsletter
== 0.50 – 1 $
1 Net new view == 0.1 * NSV
1 Activation == 0.1-0.25 * NSV
1 DRQL == 25 * NSV

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Brand Visibility
Brand Recognition
Reach

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Content Awareness
Event Awareness
Meaningful Conversations
Awareness

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Event Engagement
Tracked Registrations
Meetup/Livestream/…
Commitment to content
Downloads of libraries
Engagement

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Leads for Sales/Product/…
Partnerships
Community Ambassadors
DevRel Qualified Leads

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Feedback
Sentiment
Change that followed
Internal Impact

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Developer Experience Audits
Content Impact
Direct Impact

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Maturity of Product
Maturity Community

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New Product + Forming Community
Acquisition
Education
Adoption
Retention

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Mature Product + Growing Community
Acquisition
Education
Adoption
Retention

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Mature Product + Mature Community
Acquisition
Education
Adoption
Retention

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https://bit.ly/devrelmetricspresentationtemplate

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@JohannesDienst@mastodon.social
Johannes Dienst
Developer Advocate
linkedin.com/in/johannesdienst
https://bit.ly/ComprehensiveDevRelMetricsGuide