social media for political communication.pdf
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social media for political communication.pdf
- 1. Social Media for Political Communication Ujjwal Acharya Social Media Research Fellow Center for Media Research - Nepal
- 3. Our discussion today Social media & political communication Social media for political communication ● Intra-party communication ● Communication with public Weaknesses of social media for political communication Best practices Questions and answers
- 5. So what exactly is political communication? All forms of communication undertaken by politicians and parties for achieving specific objectives.
- 6. Objectives and audiences Inform: Cadres / citizens Educate: Cadres Mobilize: Cadres Defend: Cadres / citizens Campaign: Citizens / voters Encourage: Citizens / voters / opponents
- 7. Why political communication? Public opinion is a constructed, manufactured thing, which could be shaped and manipulated by those with an interest in doing so. - Walter Lippmann 1922
- 8. Why political communication? - Political message - Alignment - Trust building - Hope building - VOTE - Membership
- 9. Social media
- 10. So what exactly is social media? All internet tools/platforms: 1. Allows immediate publishing 2. Allows networking 3. Allows engagement 4. Gives control of contents to the content creators 5. No moderation
- 11. Why social media? 1. It’s free. 2. It’s easy. 3. It’s global. 4. It’s where your audience are. 5. It’s where people are shaping their opinions. 6. Because it can create meaningful impact through you communication.
- 12. 1SocS Why social media? Nepali Facebook Users Nepali Twitter Users
- 14. Social media for intra-party communication - Groups - Pages - List-servs As opposed to newsletters, letters, phone calls and emails.
- 15. Objectives of intra-party communication Inform: activities and decisions Educate: policies and stances Defend: policies, stances and decisions Mobilize: activities
- 16. Communication with public Introduce: faces and principles Inform: policies, stances and decisions Defend: Policies, stances, decisions, leaders and party Campaign: Donation, membership and election Encourage: Voting
- 17. ENGAGEMENT The golden rule of social media
- 18. Engagement Social media is all about engagement: 1. Say 2. Hear 3. Respond 4. Hear again 5. Respond again, again and again
- 20. Clicktivism Your followers is NOT equal to your voters! Your followers is NOT equal to your sympathizers! Easy to click, hard to act!
- 21. Trolls, fake news and disinformation Overall, harmful to democracy through could be helpful for short term gains.
- 22. Echo Chamber
- 23. Best Practices Learning from the good
- 24. Build early It takes time on social media: 1. To gain followers 2. To create impact 3. To be trustworthy 4. It’s not elections- only thing.
- 25. Create agendas and icons Agendas are what people talk about. Icons are what people look at with hope.
- 26. Connect Human connections are something that people value! Be human, not robots.