Ehrenberg-Bass Institute for Marketing Science
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Personal Information
Entreprise/Lieu de travail
Adelaide Area, Australia Australia
Secteur d’activité
Education
Site Web
www.john.dawes.info
À propos
John is a Senior Researcher and Associate Director of the Ehrenberg-Bass Institute. He also teaches in the UniSA business school courses for bachelor's degree students and Masters level student.
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Mots-clés
competitive advantage strategy marketing
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The Over-hyped concept of Competitive Advantage

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Personal Information
Entreprise/Lieu de travail
Adelaide Area, Australia Australia
Secteur d’activité
Education
Site Web
www.john.dawes.info
À propos
John is a Senior Researcher and Associate Director of the Ehrenberg-Bass Institute. He also teaches in the UniSA business school courses for bachelor's degree students and Masters level student.
Mots-clés
competitive advantage strategy marketing
Tout plus