Today, many successful brands have storytelling at the core of their marketing and communication strategy because regardless what you sell, stories give your audience a reason to communicate and relate with your brand, it gives them something to believe in and if told right it gives them a sense a belonging. While Storytelling may not always translate immediately into sales or impact your bottomline, it's an always-wining long term strategy and trust me when I say, you are always one great story away from changing the trajectory of your brand. In this slide, I shared   What storytelling truly is (and what it's not).  Why you need to tell your story and  How to tell a great brand story that everyone loves (creating alignment between your brand, your customers and prospects)

1. The Brand STORYTELLING
MASTERCLASS
with John Maduforo

2. What is a Story?

3. What is a Story?
An account of imaginary or real
people and events told for
entertainment.
An account of past events in
someone's life or in the development
of something.
A particular person's representation of
the facts of a matter.

4. … my name is everybody
I’m Cunning
I’m Slow
I’m SMART

5. Storytelling defeats the numbers.
It’s about the connection
The world’s most successful brands
understood and leveraged storytelling
longer than most of us did.
Have you seen a Nike ad
before?

6. Time Travel
How we’ve consumed content
• Print
• Radio
• Television
• Movies
• Digital

7. What really
changed?

8. What really
changed?
How we consume the same
content

9. We are Hardwired
For Stories

10. How we think…
A lot of our decisions are influenced by stories.
We take what happens around us, run it through a story
scene and make a decision with how it makes us feel

11. Sometimes, reality is too
complex. Stories give it
form
– Jean Luc Godard

12. Don’t talk about what you make, but how you make
it happen and why you do what you do.
Brand Storytelling
The Rule…

13. Storytelling gives you the opportunity
to invite the customer into your world,
without taking them out of theirs.
Why should brands tell
more stories?

14. How do you start?

15. Great Brands
don’t tell you what they do
Look Within…
1

16. Great Brands
tell you why they do what they
do.
Start with why

17. What do you do better than
anyone else?
This is your “why”
Own it!!
This is not your product

18. How do you do this?
Now that you have their attention,
Let’s talk about what you do
E.g.“We happen to make great cashew nuts”

19. Great brands first talk to
the heart, then the
head.

20. This ultimately defines
The stories you tell
How you tell them &
What platforms/formats you use
Focus on your
audience
2

21. You cannot be everything to
everybody...
You are either Mac or Windows

22. Once you understand what you
stand for, you must consistently
build your content around
these values.
Own your story
3
It’s not as hard as it sounds…
Educate and Entertain

23. 1. Know your audience and find their pain points
2. Amplify their pain through the stories you tell
3. Help them heal using the product/service/content
that you provide
Big Question…
How do you convert?
Creative Brand Storytelling is not just another narrative

24. Don’t be shy to ask for the order
If they feel connected, they’d place the
order, but you have to ask.
Have a Call to Action!!

25. Relatable
Easily Applicable
Memorable
Portable
A Magic Formula
by Salem King

26. Thank you!
Question?
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