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Big Data & Analytics: 
what this means to 
Governments 
John Palfreyman
Agenda 
1. Big Data & Analytics for Government - Why? 
2. Case 1 – Galway Bay Sonar 
3. Case 2 – Base Protection 
4. Case 3 – Predictive Policing 
5. Case 4 – Ebola initiatives in Africa 
6. Future - Watson 
© 2014 International Business Machines Corporation
3 
External Pressures on Government 
Accelerated 
globalization 
Continuing 
economic and 
budget challenges 
Expanding impact of 
technology 
Increased expectations 
for services and 
responsiveness 
Rising 
environmental 
concerns 
Pressure for 
transparency and 
accountability
4 
Big Data = Huge opportunity, if harnessed 
Variety Velocity 
Veracity Volume 
4.6 billion 
camera phones world wide 
Facebook processes 
10 TBs of data 
every day 
12 terabytes of Tweets 
each day, insight into public 
sentiment 
2 billion 
people on the Web as of 
2011 
5 Million 
financial transactions occur 
every single day 
5 billion 
mobile phones in use
Big Data – Increasing Veracity 
The Dawn of Big Data: This is Only the Beginning 
The uncertainty of big data is growing alongside its complexity 
9000 
2010 
Social 
Media 
© 2013 International Business Machines Corporation 42 
© 2014 International Business Machines Corporation 
2015 
Sensors 
& Devices 
VoIP 
Enterprise 
Data 
We are here 
8000 
7000 
6000 
5000 
4000 
3000
Analytics can transform Government 
To create a strong legacy 
of transformation 
To spend public 
funds responsibly 
To drive smarter 
decision-making 
To realize results-based 
government 
To drive 
transparency and 
accountability 
To achieve the best outcomes 
for everyone, from everyone
Agenda 
1. Big Data & Analytics for Government - Why? 
2. Case 1 – Galway Bay Sonar 
3. Case 2 – Base Protection 
4. Case 3 – Predictive Policing 
5. Case 4 – Ebola initiatives in Africa 
6. Future - Watson 
© 2014 International Business Machines Corporation
Galway Bay Marine Mammal Project 
Identify marine mammals 
• Species 
• Count 
• Distance 
• Individual returning mamals 
Method 
• Analysis of hydrophone data 
• High frequency (500 kHz) 
• Medium resolution (16bit mono) 
• Contain environmental (natural and artificial) noise
Sensor Array 
Transform 
Filter / Sample 
Classify 
Correlate 
Annotate 
9 
Stream Computing
Species Identification 
• “Click Detection” and “Click Profiling” 
• Three stages process 
Pre-click 
detection 
Dynamic 
filtering 
Click 
profiling & 
detection
Pre-click Detection 
High Pass 
Filter 
Pre-click 
detector 
Fast Fourier 
Transform 
(FFT) 
Mean 
Frequency 
About 0.5s of WAV data 
Porpoise 
f=137-144kHz 
Dolphin 
f=115-120kHz
Dynamic Filtering 
Dolphin 
f=115-120kHz 
12 
Band Pass 
Porpoise Filter (175 dB) 
f=137-144kHz 
Calculate 
Sound 
Pressure 
Level 
Sound pressure level (signal 
strength) determined by: 
• Distance 
• Salinity 
• Temperature 
Apply filter based on: 
• Species “hint” (frequency) 
• Sound pressure level 
Band Pass 
Filter (161 dB) 
Band Pass 
Filter (151 dB) 
Band Pass 
Calculate Filter (230 dB) 
Sound 
Pressure 
Level 
Band Pass 
Filter (216 dB) 
Band Pass 
Filter (210 dB)
Click Profiling & Detection 
13 
Mean 
Frequency 
Fast Fourier 
Transform 
Band Energy 
Peak Position & 
Width 
Click Length 
Click 
Counter 
Spectral frequency 
in click
Agenda 
1. Big Data & Analytics for Government - Why? 
2. Case 1 – Galway Bay Sonar 
3. Case 2 – Base Protection 
4. Case 3 – Predictive Policing 
5. Case 4 – Ebola initiatives in Africa 
6. Future - Watson 
© 2014 International Business Machines Corporation
Base Protection - Project Overview 
Requirement 
• Detect, classify, locate and track potential threats, above and below 
ground, to secure base perimeters and border areas 
Challenges 
• Continuously consume and analyse digital acoustic data 
– biological, mechanical and environmental objects-in-motion 
• Gather and analyse information simultaneously, at very high speed 
Capability 
• Collect data from multiple sensor types 
• Analyse and classify streaming acoustic data in real time
Base Protection – Solution Outline 
Fibre Optic Cable Base Perimeter 
Detect 
Classify 
Locate 
Track 
Streaming, Time Series and Partner Technology
Base Protection - Capability 
• Captures and transmits real-time, streaming acoustical data from 
around the base 
• Enables security personnel to “hear” even when the incident miles away 
• Identify and classify a potential security threat 
• Take appropriate action 
• Capture, reduce, process and analyse 275Mbit of acoustic data from 
1024 individual sensor channels in 1/14th second (42 TB/day) 
• Extendable to include other sources (reduced false alarm rate) 
• Airborne 
• Video
FROM: Traditional Analysis & Classification 
Hydrophone 
Array 
Beam 
Forming 
Bearing / Time 
Detection 
Classification 
Tracking 
Digital Signal Processing 
Fast, dedicated purpose hardware / firmware 
Intercept data stream 
Look for patterns, trends, characteristics 
History
TO: Adaptive Analysis & Classification 
Hydrophone 
Array 
Beam 
Forming 
Bearing / Time 
Detection 
Classification 
Tracking 
Stream Computing 
As fast, low latency 
Signal Processing Functions 
Adaptive 
History 
hadoop technologies 
Offline Analysis 
Build Models & Patterns 
Condition Real Time 
Processing
Agenda 
1. Big Data & Analytics for Government - Why? 
2. Case 1 – Galway Bay Sonar 
3. Case 2 – Base Protection 
4. Case 3 – Predictive Policing 
5. Case 4 – Ebola initiatives in Africa 
6. Future - Watson 
© 2014 International Business Machines Corporation
Police Case Work 
Domestic Violence Reduction Unit (DVRU) 
o 3,000+cases referred each year 
o Investigate ~15% 
Original process 
o Manual review of case 
o Decision by team based on experience 
Challenges 
o Time spent reviewing cases 
(20% of overall unit; 2FTE) 
o Manual decision process: 
Biased? Liability? Best result? 
© 2014 International Business Machines Corporation
Project Approach 
• Data integration (SAS, Excel, SQL, CSV..) 
• Visualization 
• Development of multivariate predictive models 
• Integration of standardized scoring and item 
weighting 
• Text analytics 
• Entity analytics (clustering and linking) 
• Automated scoring based on standardized 
input 
© 2014 International Business Machines Corporation 
Understand 
Goal 
Understand 
Data 
Data 
Preparation 
Modelling 
Data 
Deploymen t Evaluation
Project Outcomes 
• Fact-based decision making drives consistent and 
better results 
• Standardized protocol for reviewing and assigning 
cases: procedural consistency 
• Risk information available for prosecutors, 
probation boards 
• Data collection improved to provide input needed 
for evaluation model 
• Increased productivity 
o Unit strength decreased (9 to 7 officers) 
o 111% in cases investigated (453 to 954) 
o 21% increase in arrest rate 
© 2014 International Business Machines Corporation
Agenda 
1. Big Data & Analytics for Government - Why? 
2. Case 1 – Galway Bay Sonar 
3. Case 2 – Base Protection 
4. Case 3 – Predictive Policing 
5. Case 4 – Ebola initiatives in Africa 
6. Future - Watson 
© 2014 International Business Machines Corporation
Ebola Initiatives in Africa 
1. Citizen engagement and analytics system in 
Sierra Leone 
• Communities communicate issues directly to 
government 
2. IBM Connections technology donation to Nigeria 
• Coordinate public health efforts 
3. Global platform for sharing Ebola-related data 
4. ALL philanthropic 
© 2014 International Business Machines Corporation
Citizen Engagement & Analytics (Sierra Leone) 
• Citizen Reporting, promoted over radio 
• mobile voice – toll free number 
• toll free SMS number, via Airtel 
• Machine learning & topic classification to 
identify clusters of issues 
• Heat maps using spatio temporal data 
• Passed to Open Government 
• cction & policy to contain disease 
© 2014 International Business Machines Corporation
Agenda 
1. Big Data & Analytics for Government - Why? 
2. Case 1 – Galway Bay Sonar 
3. Case 2 – Base Protection 
4. Case 3 – Predictive Policing 
5. Case 4 – Ebola initiatives in Africa 
6. Future - Watson 
© 2014 International Business Machines Corporation
The Jeopardy Challenge 
• Jeopardy = US TV game show 
• English-­‐language 
ques/ons, 
word 
plays 
• understand 
complex 
natural 
language 
• large 
knowledge 
base 
to 
find 
the 
best 
answer 
• Ability 
to 
“train” 
from 
previous 
shows 
• Grand challenge in automatic, open domain 
question-answering 
• IBM Research led 
• Massive effort 
• Won Jeopardy, beating champions 
• But then what?
Cognitive systems 
Programmatic Systems 
• Leverage traditional data sources 
• Follow pre-defined rules (programs) 
• Provide the same output to all users 
Cognitive Systems 
• Are taught, not programmed. 
• Learn and improve based on experience 
• Interpret sensory & non-traditional data 
• Relate to each of us as individuals 
• Expand and scale our own thinking
Expanding Watson Post Jeopardy 
Explores 
Reasons 
Visualizes 
Understands natural 
language 
Generates and 
evaluates hypotheses 
Adapts and learns 
© 2014 International Business Machines 
Corporation 
30
Three classes of cognitive services 
ASK DECIDE 
© 2014 International Business Machines 
Corporation 
DISCOVER 
Seek answers and 
insights from a defined 
data repository 
comprised largely of 
unstructured data 
Provide supporting 
evidence for 
confidence weighted 
responses to questions 
User has a question 
and answer 
requirement, with 
questions posed in 
natural language
Decision Support : Healthcare 
32
Watson 
Analytics 
33
Summary 
Predictive analytics § Predict and target the needs of citizens and match programs 
and resources to meet highest-priority citizen needs. 
§ Predict and help prevent outages in key public services. 
§ Match programs and resources to meet highest-priority citizen 
needs. 
§ Position resources to focus on high-priority service areas. 
§ Improved governance, reduced risk, and compliance 
Analytical decision management 
§ Get a strategic view to manage the delivery of citizen services 
and program requirements. 
§ Position resources to focus on high-priority service areas. 
Business intelligence 
Business outcomes/benefits 
§ Strategic view of revenue streams, budgets, costs and 
expenses at all levels of the government enterprise. 
§ Leverage collaborative budget preparation and execution. 
Performance management 
Risk management § More effectively measure and monitor financial and 
operational risk across agencies. 
§ Use reporting capabilities to support compliance with internal 
and external requirements.
Conclusion 
35 
1. Big Data = huge opportunity, if harnessed 
2. Quality erodes if increasing amounts of low veracity data ignored 
3. Stream Computing + hadoop = Adaptive Signal Processing 
4. Analytics solutions can make a REAL difference 
5. Future = Cognitive underpinning of Analytics
© 2014 International Business Machines Corporation 
36 
Questions? 
John Palfreyman 
2dsegma@uk.ibm.com

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Big Data & Analytics for Government - Case Studies

  • 1. Big Data & Analytics: what this means to Governments John Palfreyman
  • 2. Agenda 1. Big Data & Analytics for Government - Why? 2. Case 1 – Galway Bay Sonar 3. Case 2 – Base Protection 4. Case 3 – Predictive Policing 5. Case 4 – Ebola initiatives in Africa 6. Future - Watson © 2014 International Business Machines Corporation
  • 3. 3 External Pressures on Government Accelerated globalization Continuing economic and budget challenges Expanding impact of technology Increased expectations for services and responsiveness Rising environmental concerns Pressure for transparency and accountability
  • 4. 4 Big Data = Huge opportunity, if harnessed Variety Velocity Veracity Volume 4.6 billion camera phones world wide Facebook processes 10 TBs of data every day 12 terabytes of Tweets each day, insight into public sentiment 2 billion people on the Web as of 2011 5 Million financial transactions occur every single day 5 billion mobile phones in use
  • 5. Big Data – Increasing Veracity The Dawn of Big Data: This is Only the Beginning The uncertainty of big data is growing alongside its complexity 9000 2010 Social Media © 2013 International Business Machines Corporation 42 © 2014 International Business Machines Corporation 2015 Sensors & Devices VoIP Enterprise Data We are here 8000 7000 6000 5000 4000 3000
  • 6. Analytics can transform Government To create a strong legacy of transformation To spend public funds responsibly To drive smarter decision-making To realize results-based government To drive transparency and accountability To achieve the best outcomes for everyone, from everyone
  • 7. Agenda 1. Big Data & Analytics for Government - Why? 2. Case 1 – Galway Bay Sonar 3. Case 2 – Base Protection 4. Case 3 – Predictive Policing 5. Case 4 – Ebola initiatives in Africa 6. Future - Watson © 2014 International Business Machines Corporation
  • 8. Galway Bay Marine Mammal Project Identify marine mammals • Species • Count • Distance • Individual returning mamals Method • Analysis of hydrophone data • High frequency (500 kHz) • Medium resolution (16bit mono) • Contain environmental (natural and artificial) noise
  • 9. Sensor Array Transform Filter / Sample Classify Correlate Annotate 9 Stream Computing
  • 10. Species Identification • “Click Detection” and “Click Profiling” • Three stages process Pre-click detection Dynamic filtering Click profiling & detection
  • 11. Pre-click Detection High Pass Filter Pre-click detector Fast Fourier Transform (FFT) Mean Frequency About 0.5s of WAV data Porpoise f=137-144kHz Dolphin f=115-120kHz
  • 12. Dynamic Filtering Dolphin f=115-120kHz 12 Band Pass Porpoise Filter (175 dB) f=137-144kHz Calculate Sound Pressure Level Sound pressure level (signal strength) determined by: • Distance • Salinity • Temperature Apply filter based on: • Species “hint” (frequency) • Sound pressure level Band Pass Filter (161 dB) Band Pass Filter (151 dB) Band Pass Calculate Filter (230 dB) Sound Pressure Level Band Pass Filter (216 dB) Band Pass Filter (210 dB)
  • 13. Click Profiling & Detection 13 Mean Frequency Fast Fourier Transform Band Energy Peak Position & Width Click Length Click Counter Spectral frequency in click
  • 14. Agenda 1. Big Data & Analytics for Government - Why? 2. Case 1 – Galway Bay Sonar 3. Case 2 – Base Protection 4. Case 3 – Predictive Policing 5. Case 4 – Ebola initiatives in Africa 6. Future - Watson © 2014 International Business Machines Corporation
  • 15. Base Protection - Project Overview Requirement • Detect, classify, locate and track potential threats, above and below ground, to secure base perimeters and border areas Challenges • Continuously consume and analyse digital acoustic data – biological, mechanical and environmental objects-in-motion • Gather and analyse information simultaneously, at very high speed Capability • Collect data from multiple sensor types • Analyse and classify streaming acoustic data in real time
  • 16. Base Protection – Solution Outline Fibre Optic Cable Base Perimeter Detect Classify Locate Track Streaming, Time Series and Partner Technology
  • 17. Base Protection - Capability • Captures and transmits real-time, streaming acoustical data from around the base • Enables security personnel to “hear” even when the incident miles away • Identify and classify a potential security threat • Take appropriate action • Capture, reduce, process and analyse 275Mbit of acoustic data from 1024 individual sensor channels in 1/14th second (42 TB/day) • Extendable to include other sources (reduced false alarm rate) • Airborne • Video
  • 18. FROM: Traditional Analysis & Classification Hydrophone Array Beam Forming Bearing / Time Detection Classification Tracking Digital Signal Processing Fast, dedicated purpose hardware / firmware Intercept data stream Look for patterns, trends, characteristics History
  • 19. TO: Adaptive Analysis & Classification Hydrophone Array Beam Forming Bearing / Time Detection Classification Tracking Stream Computing As fast, low latency Signal Processing Functions Adaptive History hadoop technologies Offline Analysis Build Models & Patterns Condition Real Time Processing
  • 20. Agenda 1. Big Data & Analytics for Government - Why? 2. Case 1 – Galway Bay Sonar 3. Case 2 – Base Protection 4. Case 3 – Predictive Policing 5. Case 4 – Ebola initiatives in Africa 6. Future - Watson © 2014 International Business Machines Corporation
  • 21. Police Case Work Domestic Violence Reduction Unit (DVRU) o 3,000+cases referred each year o Investigate ~15% Original process o Manual review of case o Decision by team based on experience Challenges o Time spent reviewing cases (20% of overall unit; 2FTE) o Manual decision process: Biased? Liability? Best result? © 2014 International Business Machines Corporation
  • 22. Project Approach • Data integration (SAS, Excel, SQL, CSV..) • Visualization • Development of multivariate predictive models • Integration of standardized scoring and item weighting • Text analytics • Entity analytics (clustering and linking) • Automated scoring based on standardized input © 2014 International Business Machines Corporation Understand Goal Understand Data Data Preparation Modelling Data Deploymen t Evaluation
  • 23. Project Outcomes • Fact-based decision making drives consistent and better results • Standardized protocol for reviewing and assigning cases: procedural consistency • Risk information available for prosecutors, probation boards • Data collection improved to provide input needed for evaluation model • Increased productivity o Unit strength decreased (9 to 7 officers) o 111% in cases investigated (453 to 954) o 21% increase in arrest rate © 2014 International Business Machines Corporation
  • 24. Agenda 1. Big Data & Analytics for Government - Why? 2. Case 1 – Galway Bay Sonar 3. Case 2 – Base Protection 4. Case 3 – Predictive Policing 5. Case 4 – Ebola initiatives in Africa 6. Future - Watson © 2014 International Business Machines Corporation
  • 25. Ebola Initiatives in Africa 1. Citizen engagement and analytics system in Sierra Leone • Communities communicate issues directly to government 2. IBM Connections technology donation to Nigeria • Coordinate public health efforts 3. Global platform for sharing Ebola-related data 4. ALL philanthropic © 2014 International Business Machines Corporation
  • 26. Citizen Engagement & Analytics (Sierra Leone) • Citizen Reporting, promoted over radio • mobile voice – toll free number • toll free SMS number, via Airtel • Machine learning & topic classification to identify clusters of issues • Heat maps using spatio temporal data • Passed to Open Government • cction & policy to contain disease © 2014 International Business Machines Corporation
  • 27. Agenda 1. Big Data & Analytics for Government - Why? 2. Case 1 – Galway Bay Sonar 3. Case 2 – Base Protection 4. Case 3 – Predictive Policing 5. Case 4 – Ebola initiatives in Africa 6. Future - Watson © 2014 International Business Machines Corporation
  • 28. The Jeopardy Challenge • Jeopardy = US TV game show • English-­‐language ques/ons, word plays • understand complex natural language • large knowledge base to find the best answer • Ability to “train” from previous shows • Grand challenge in automatic, open domain question-answering • IBM Research led • Massive effort • Won Jeopardy, beating champions • But then what?
  • 29. Cognitive systems Programmatic Systems • Leverage traditional data sources • Follow pre-defined rules (programs) • Provide the same output to all users Cognitive Systems • Are taught, not programmed. • Learn and improve based on experience • Interpret sensory & non-traditional data • Relate to each of us as individuals • Expand and scale our own thinking
  • 30. Expanding Watson Post Jeopardy Explores Reasons Visualizes Understands natural language Generates and evaluates hypotheses Adapts and learns © 2014 International Business Machines Corporation 30
  • 31. Three classes of cognitive services ASK DECIDE © 2014 International Business Machines Corporation DISCOVER Seek answers and insights from a defined data repository comprised largely of unstructured data Provide supporting evidence for confidence weighted responses to questions User has a question and answer requirement, with questions posed in natural language
  • 32. Decision Support : Healthcare 32
  • 34. Summary Predictive analytics § Predict and target the needs of citizens and match programs and resources to meet highest-priority citizen needs. § Predict and help prevent outages in key public services. § Match programs and resources to meet highest-priority citizen needs. § Position resources to focus on high-priority service areas. § Improved governance, reduced risk, and compliance Analytical decision management § Get a strategic view to manage the delivery of citizen services and program requirements. § Position resources to focus on high-priority service areas. Business intelligence Business outcomes/benefits § Strategic view of revenue streams, budgets, costs and expenses at all levels of the government enterprise. § Leverage collaborative budget preparation and execution. Performance management Risk management § More effectively measure and monitor financial and operational risk across agencies. § Use reporting capabilities to support compliance with internal and external requirements.
  • 35. Conclusion 35 1. Big Data = huge opportunity, if harnessed 2. Quality erodes if increasing amounts of low veracity data ignored 3. Stream Computing + hadoop = Adaptive Signal Processing 4. Analytics solutions can make a REAL difference 5. Future = Cognitive underpinning of Analytics
  • 36. © 2014 International Business Machines Corporation 36 Questions? John Palfreyman 2dsegma@uk.ibm.com