1. Best practice engagement strategies
for encouraging healthy lifestyles
Delivered by John Paul Matthews & Natalie Heaton 25.02.16
1

2. 2
Source: *YouGov Plc Report 2015 N=2,087 adults
79% of internet users in the UK say
they have looked online for health
information in the past year.

3. 3
How can Bupa
stand out as a leader
in wellbeing advice
and information?

4. 4
Engage real
people
Involve the
customer at
every stage
Get breadth
&
depth

5. 5
Competitor
Health
Insurance
Customers
Non-Health
Insurance
Customers
Bupa
Health
Insurance
Customers
Structure of the
300 member
Bupa
Think Tank
Innovation
Community.
Age range 18-65

6. Ongoing Bupa & C Space Community Involvement
How the project worked
6
Debrief
Scrum Sessions with core team
01
Week
02
Week
03
Week
04
Week
05
Week
06
Week
Exploration Co-Creation Evaluation Shaping
Wider Team Involvement

7. 7

8. 8
“The latest diet craze doesn't do anyone
any favours as it’s not health advice and
won’t work for most people. I wish
there was someone who could
separate the fact from the fiction”
#3 “Leverage your experts to stand
out as an authority”
Meet David…

9. “I like the idea that you can change
your life in little ways and this can
make big changes in your health over a
longer period. Instead of
encouraging people to make
massive new year's resolutions,
why not suggest a small change
on the first of each month”
9
#4 “Make actions bite-sized and
achievable so they can fit in with
my routine”
Meet Susan…

10. 10
Health
Blog

11. 11
Webinar
Series

12. 12
#1
Think like a
software
developer

13. 13
#2
Create a
Manifesto

14. 14
#3
Involve the
customer
at every
stage