The Entertainment Ecosystem Lecture Notes
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The Entertainment Ecosystem Lecture Notes John Pisciotta Survey of Music Business MBU 1110.18 MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
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The Entertainment Ecosystem Lecture Notes
- 1. Survey of Music Business ! ! ! John Pisciotta Survey of Music Business MBU 1110.18 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
- 2. Myth # 1: ! “You are on either the “music side” or, on the “business side” !
- 3. ! The truth is: as a professional, you are in “the music business” ! There is no “music only” side of the business. You might be more musical than somebody else, but you are in the music business.
- 4. The Entertainment Ecosystem Matrix
- 5. Entertainment Ecosystem Technicians ! Scaleable Innovations Enthusiasts ! Asset Collectors
- 6. ! ! ! Enthusiasts Asset Collectors
- 7. Enthusiasts • Fan Boys or Hobbyists • Bleeding Edge Gadgets • Rarely Build Value • Rarely Execute
- 8. Technicians ! ! ! Enthusiasts Asset Collectors
- 9. Technicians • Focused Knowledge Workers • Producers, Publicists, Writers, Technologists, Lawyers • Hired Guns-Work For Hire • Often lead a service based business • Low Risk-Many Competitors • Usually Create/Don't Own • Often own a “job” paid per hour/project
- 10. Technicians ! ! ! Enthusiasts ! ! Asset Collectors
- 11. Asset Collectors • Labels, Publishers • Hit Driven Model • Monetizes by building a critical mass •Own or Aggregate/Usually Don't Create • Lead the previous Era
- 12. Technicians ! Scaleable Innovations ! ! ! Enthusiasts ! ! Asset Collectors
- 13. Scalable Innovations ! • Global Reach • Team>Talent • Team Small-User Base Huge • Focused on a big problem/disruption/innovation • Build Accretive Value • Potential Liquidity Event
- 14. Technicians ! Scaleable Innovations ! ! ! Enthusiasts ! ! Asset Collectors
- 15. Enthusiasts Technicians Asset Collectors! Scaleable! Innovations! Tell Fanboy -you get paid by the project ! -you can't stop working, you only get paid when you work you're collecting a critical mass of content that grows more valuable overtime scalable company is one that hundreds and thousands of people can use it at the same time
- 16. Enthusiasts Technicians Asset Collectors! Scaleable! Innovations! Competition Many Many Few Few Vision None Little Important Very Important Startup cost None Very Little Substantial Substantial Barrier to entry ! None None Low Low/Considerable Time to market Quick Quick Slow Quick/Slow Value Low Low significant significant Risk / Reward Low/Low Low/Med Med/High High/High Team None Not important important super important Liquidity event NA NA Potential Potential Complexity Not Complex Not Complex Somewhat Complex Complex Innovation Not Needed Helpful Helpful Vital
- 17. ! Survey of Music Business ! ! John Pisciotta Survey of Music Business MBU 1110.18 ! ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS ! @johnpisciotta http://www.loud-lab.com http://musicsynk.com