Creating an effective Multichannel strategy, from MIcksGarage.com Multichannel manager Vinny O'Brien

1. Inside eCommerce
Multichannel
www.insideecommerce.ie
@insideecommerce
@micksgarage
@vinnyobrien
Vinny O’Brien

2. @vinnyobrien
@micksgarage

3. Multichannel – Gateway to the World
The Challenge
The Opportunity
How to get started
How we do it
The Playbook
Spoiler Alert

4. The gateway to the world
"in time of war as in time of peace, by every vessel of commerce or of war,
without distinction of flag."

5. The Challenge

6. The Challenge

7. “It is no longer about channels; it is about the customer life cycle across everywhere
we touch them.”
7
Customer feedback is central to
everything that makes
marketplaces tick. When
Amazon or eBay make a
change, we listen.
The Challenge

8. The Journey
• Probably best not to start here

9. The Journey

10. What they Offer

11. The Reality

12. What Works?
OUR

13. Global Play
113
Countries
5
currencies
5
Languages
Multi Lingual
Storefront
Direct API Compatibility
Strategic
Relationship

14. Our Platforms

15. Me on market research
Me !!
The Canary in the Mines

16. The Confession Box

17. The Confession Box

18. The Confession Box

19. The Thinning Hairline Playbook

20. When can I start

21. Questions
@vinnyobrien
@micksgarage