This document summarizes demographic information about MLB fans and how they consume baseball content across multiple platforms. It notes that MLB fans tend to be affluent, educated, and tech-savvy. They frequently access sports information online, on mobile devices, and through radio broadcasts. ESPN Audio will broadcast over 70 MLB games in 2016 including the All-Star Game and full postseason, and fans often listen on the radio when TV is not available or follow games online and through mobile apps. Podcasts like Fantasy Focus Baseball and Baseball Tonight are also very popular among MLB fans.

1. 2016 MLB on ESPN Audio

2. The Avid MLB Fan
Source: ESPN Sports Poll 2013, Avid MLB Fans, Indexed to All P12+
The MLB fan is desirable to a wide variety of advertisers – MLB fans are affluent, educated and tech-savvy
2016 MLB on ESPN AUDIO
MLB Fan Demographics
Median Age: 46 (Index 107)
61% of American 12+ are MLB Fans
HHI $75K+: 48.2% (120)
4+ Years of College: 32.3% (112)
37.8% use a computer AND a mobile phone to access sports information (159)
62% of Americans 12+ are MLB Fans
2014 Attendance: 73MM+ Fans

3. MLB Fans are Multimedia
36% listen to sports events on the radio (Index 259)
37% read the sports section of the wknd newspaper (216)
48% attend sporting events (205)
12% have accessed a sports “app” (182)
22% read sports magazines (146)
27% visited a sports site on their mobile device (159)
42% obtain sports information online (150)
88% watch sports events on TV (145 Index)
72% participate in sports (114)
49% have a DVR in their household (113)
Source: MRI Doublebase 2013, Avid MLB Fans, Indexed to All P18+
2016 MLB on ESPN AUDIO

4. MLB Multi-Platform Reach and Distribution
2016 MLB on ESPN AUDIO

5. 2016 MLB on ESPN AUDIO
Live Sports Broadcasts are cross promoted across ESPN Branded Media that reaches over 102 million people every week
Source: ESPN All Day Every Day, Fall 2014
MLB Multi-Platform Reach and Distribution

7. 77.5% of Sports Radio Listeners
are MLB Fans
Sports Radio Listeners are +42%
more likely to be MLB Fans and
+109% more likely to be Avid
MLB Fans than average
Source: Knowledge Networks, ESPN All Day Every Day Fall 2013 & GfK MRI Spring 2013 1ESPN Sports Poll, 2012
2016 MLB on ESPN AUDIO
Fans Connect with Radio

8. 2013 Lieberman Research Worldwide, MLB Post Season
Listen on the radio
Check scores on smartphone/tablet
Check scores on computer
Follow Pitch by Pitch on computer
Follow Pitch by Pitch on Smartphone/tablet
49%
13%
12%
12%
11%
Listen to half
or more of the game
Best Available “Screen” when TV isn’t an option
2016 MLB on ESPN AUDIO
Live Sports on the Radio

9. 2016 MLB Broadcasts
January February March April May June July August September October November December
72 Regular Season games April- September
Broadcast of the 2016 All Star
Game and the Home Run Derby
July 11th-12th
Broadcast of the entire Playoffs
including the Wild Card, Division
and Championship Series
October
Broadcast of the entire
World Series
October – November
ESPN Audio brings you the biggest games and the brightest stars all season long with:
• Opening Night and Day
• Sunday, Saturday, and Wednesday Night Baseball
• Holiday Double Headers,
• All Star Game and Home Run Derby
• Pennant Chase
• All Playoffs and World Series Games
2016 MLB on ESPN AUDIO

10. ESPN Audio Live Sports: Did YOU Know?
Playoff and Championship games show a dramatic increase in audience and the
opportunity of live sports in the stream
October 2015: 887MM+ total listening minutes
over last year
of all streaming minutes this
month were from the MLB
Post Season
+18%
17%
MLB Post Season Averaged 18,812 AQH
over last year
Mobile listening increase
over last year | Enhanced
audio experience in the
ESPN App contributed to
this lift
+37%
+72%
Source: Triton Digital
2016 MLB on ESPN AUDIO

11. Podcasting
11
Fantasy Focus Baseball
• Updated 5 days a week in season and over 1 million downloads a
month, Eric Karabell and Tristan Cockcroft provide the latest and
greatest fantasy baseball advice.
Baseball Tonight with Buster Olney
• Updated 5 days a week in season and over 750,000 downloads a
month, ESPN MLB Insider Buster Olney leads the baseball
discussion along with other top ESPN analysts.
2016 MLB on ESPN AUDIO

12. On-Site Remote Broadcasts:
Baseball Tonight Pregame Road Show
The nation’s leading 24/7 sports network broadcasts live around big MLB
match ups where sponsors can connect with fans during interactive pre-
game tailgate parties with ESPN’s Baseball Tonight featuring Buster Onley
2016 marks ESPN Radio’s 19th Major League Baseball season
• Over 66 games include Sunday Night Baseball, MLB All Star Game and Homerun Derby and
the entire post season
All MLB on ESPN Radio games will be preceded by the one-hour Baseball Tonight
Pregame Show, offering the latest news, insights and analysis
• Baseball Tonight hosts include Marc Kestecher, John Brickley and Kevin Winter
All broadcasts are available on ESPN Radio, ESPNRadio.com and ESPN app
2016 MLB on ESPN AUDIO