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B ® AND EX20 11 ™
Session 11 new ways of  branding
Vorige week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
stevie  ann
 
 
 
zonneradar .nl link
 
 
industry related  brand  ventures
 
 
non-industry related  brand  ventures
 
 
 
 
 
 
 
 
 
 
values tokio hotel community ,[object Object],[object Object],[object Object],[object Object]
values tokio hotel community ,[object Object],[object Object],[object Object],[object Object]
 
 
uitleg werkvorm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. values  (+ 3 kenmerken) 1. music  brand 2. Community (+ naam) 4. corporate  brand
1.Music  brand 2.Community 3.Community values 4.Corporate brand Onderbouwing Hieronder graag  een cijfer invullen Noem 3 waarden die  bij de community passen Hieronder graag  een cijfer invullen 1 2 3 4 5 6 7 8 9 10
wat hebben we geleerd ? ,[object Object],[object Object],[object Object],[object Object]
a community gives input to the meaning and value of the   brand: “ …if you ’ re like us, you use   brand X… ”
a band gives input to the meaning and value of the   brand: “ …if the band srews up,  so does the   brand… ”
 
 
 
THE DIXIE CHICKS
THE DIXIE CHICKS The  Dixie Chicks  are a  country music  group, comprising three women;  Martie  Maguire ,  Natalie  Maines , and  Emily Robison . Together, they have sold over  36 million albums  as of May, 2008. The group formed in  1989  in  Dallas, Texas , and was originally composed of four women performing  bluegrass  and  country music ,  busking  and touring the bluegrass festival circuits and small venues for six years, without attracting a  major label . After the departure of one bandmate, the replacement of their lead singer, and a slight change in their repertoire, the Dixie Chicks achieved massive  country music  and  pop  success, beginning in  1998  with hit songs like " Wide Open Spaces ", " Cowboy Take Me Away ", and " Long Time Gone ". The women became well-known for their independent spirit and outspoken comments on controversial subjects, including politics. Ten days before the  2003 invasion of Iraq , lead vocalist  Natalie  Maines  said "We don't want this war, this violence; and, we're ashamed that the President of the United States is from Texas", (the Dixie Chicks' home State). As of 2008, they have won  thirteen   Grammy Awards , with five of them earned in 2007 including the coveted Grammy Award for  Album of the Year  for  Taking The Long Way .
THE DIXIE CHICKS ,[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Shut up & sing ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Volgende week ,[object Object],[object Object]
questions?  /comments
thank  you!

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Session 11 new ways of branding

  • 1. B ® AND EX20 11 ™
  • 2. Session 11 new ways of branding
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  • 11. industry related brand ventures
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  • 14. non-industry related brand ventures
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  • 30. 3. values (+ 3 kenmerken) 1. music brand 2. Community (+ naam) 4. corporate brand
  • 31. 1.Music brand 2.Community 3.Community values 4.Corporate brand Onderbouwing Hieronder graag een cijfer invullen Noem 3 waarden die bij de community passen Hieronder graag een cijfer invullen 1 2 3 4 5 6 7 8 9 10
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  • 33. a community gives input to the meaning and value of the brand: “ …if you ’ re like us, you use brand X… ”
  • 34. a band gives input to the meaning and value of the brand: “ …if the band srews up, so does the brand… ”
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  • 39. THE DIXIE CHICKS The Dixie Chicks are a country music group, comprising three women; Martie Maguire , Natalie Maines , and Emily Robison . Together, they have sold over 36 million albums as of May, 2008. The group formed in 1989 in Dallas, Texas , and was originally composed of four women performing bluegrass and country music , busking and touring the bluegrass festival circuits and small venues for six years, without attracting a major label . After the departure of one bandmate, the replacement of their lead singer, and a slight change in their repertoire, the Dixie Chicks achieved massive country music and pop success, beginning in 1998 with hit songs like " Wide Open Spaces ", " Cowboy Take Me Away ", and " Long Time Gone ". The women became well-known for their independent spirit and outspoken comments on controversial subjects, including politics. Ten days before the 2003 invasion of Iraq , lead vocalist Natalie Maines said "We don't want this war, this violence; and, we're ashamed that the President of the United States is from Texas", (the Dixie Chicks' home State). As of 2008, they have won thirteen Grammy Awards , with five of them earned in 2007 including the coveted Grammy Award for Album of the Year for Taking The Long Way .
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